There are many options for those who want to market their business website online. You will learn some of the most effective ways to get traffic, but here are a few things to keep in mind before you get started. Not all of these methods are appropriate for every company. Some work very well in certain industries and not at all in another niche.
Pay Per Click
PPC can get traffic as fast as 15 minutes. Sure, you are paying for this traffic, but if you sell premium products, do not worry because the price is high and you are doing a great marketing job. You will invest several times.
As with search engine optimizers, if you do not know what you’re doing, it’s best to hire someone to run the campaign or pay an additional fee for each visitor you earn.
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Search Engine Optimization
SEO is wonderful. Please think about it. Users go to Google, search for what they sell, pop up websites, click to show what they are looking for. Whether it is a client is up to you.
“The downside of SEO is that if you do not know what to do, reaching the top position is very difficult. You need a professional and reliable SEO company. However, when you reach the top, be prepared for more work than you can handle. That is a big investment.” – as mentioned by Internet Marketing Geeks in one of their recent press releases.
Marketing Forum
Suppose you are a lawyer who specializes in new business integration. It would be wise to post valuable information on a forum that asks questions such as “Is it possible to establish a limited liability company or company?”. However, there is one golden rule. Do not send spam to the forum through self-promotion. You must be willing to give, give, and give before you receive anything. Once you prove that you are an authority, people come to you for advice. You can also use the article distribution service to post articles on topics that are experts.
Online Classifieds
Personally, using online advertising on clients has not been very successful, but some people argue that it is good for them. Since they are free, there is nothing to lose by giving them a chance. The most popular classified sites are Craigslist, Kijiji, and free US ads.
Direct Marketing
This is one of my favorite characters. You need to think about what your prospects are and where you can find them. For example, one of our clients had a baseball course in Atlanta and wanted him to help market their business online. We purchased a database of US baseball teams, prepared an incredible landing page with copies, made the offer appealing, emailed all clubs, and invited the landing page. He was so interested in many clubs that he could not accommodate everything and had to refuse half.
Press Release
Press Releases are one of the best things you can do to market your business online. Nevertheless, most people don’t know how to write a press release or choose the right topic. Create a press release about what the media wants to publish. If it does not look like news, it may not be. Do not worry if there is nothing worth publishing in the edition.
Affiliate Program
This is a risk-free way to capture traffic. Affiliates send visitors to your website and are not paid until you sell them. If you sell a service, you can pay for each lead you support. It’s almost impossible to ruin affiliate marketing. However, if you aren’t used to it and don’t know the secrets of the deal, you’re unlikely to attract the best affiliates and get the most traffic. Seek professional help to set up an affiliate program.
Industrial Marketing Methods
Each industry has several industry-specific marketing methods. For example, if you are a programmer, you can get a project with Upwork or Freelancer.com. For travel agencies, packages can be listed on Expedia. Just think outside the box.
Marketing Alliance
Let’s go back to the business lawyer example. Who is his customer? Mainly start-up. What do you need for a start-up? Well, maybe a website, office space, office supplies, start-up money. You can negotiate with web designers, office space owners; office supplies vendors, and investors.
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Advertisement
There are two main ways of advertising. Drawing and text. Graphic ads are usually fixed and animated in the form of banners. Text ads are articles written about your product by webmasters and bloggers. A product or service and incorporates a textual link to the website. Some good options are pay-per-post, blog ads, text link ads, dot-com ads, Facebook, business dot-com, and more.
Local services and directories
DMOZ is a free guide. If it is not listed there, do it here. There is also a dedicated directory. If you are a lawyer, search Google for “Bar Guide” to find it. There are also paid directories such as Yahoo and Business.com. If your budget allows you to list your website, you should definitely do so. It is also useful for SEO.
If you have a physical store or office, local websites such as Local.com, Google Local, Yahoo Local, and MSN Local offer free links to show your business on the map when someone searches. They are free.
Offline Marketing
Do not confuse that the only way to market your business website is online. Along with online marketing, there are many things you can do to market your business offline. Brainstorm a little and come up with a lot of ideas.
What do you need from your website?
The website should be a useful source of information, add value to the business and give the professional impression that potential customers want to contact you. Content must always be up-to-date, and as your business grows, so does your website. Your website should be easy for potential customers to find, use, navigate, and clearly display all content and contact information.
If you are serious about using a website to make the right impression and bring more business, you need to hire an expert. You may have seen ads on “homebrew” sites, which may seem cheap and easy, but you can’t satisfy your customers with confidence in your job. Your website should reflect your business image, this is your customer’s first impression and we all know that first impression is important!
Research
It is important to search for competitor sites. This will help you decide what you like and what you do not like. Let us see if there is something missing from their website that can be integrated into your site.
Choose the best domain name
Many websites can be used to search for domain names. First, check to see if your business name is available. If you’re already hacked by another company, try to choose a name that’s as easy to remember as possible. If possible, use hyphens and dots to avoid domain names. They can easily be forgotten or misunderstood, so you can lose your business. The most widely used domain name extension in the UK is “.co.uk” or “.com”. All professional web design agencies need to be able to choose the domain name that best suits their business and arrange the setup. Be sure to register the domain name in the business name to avoid problems during renewal.
Website hosting and email
The website is open 24 hours a day, 365 days a year, so the website must always be available. If a prospect is clicked on your website and is not available, they are unlikely to return. There are many host companies to choose from, but some can be found at a very low price, but we recommend paying a little more for better service.
Always ask where your website is hosted. Is it England or America? Make sure that the website data is stored securely and back it up. Also, ask how to manage your server and make sure your business has the right level of security and support.
Once you have purchased a domain name and arranged for website hosting, you can set up your company email address.
The more work you do, the higher the cost. If you do not have enough budget to include all the features you need, start with the basics and add the rest later. If you are creating a website directly for the first time, you can easily add functionality as the web presence grows.
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Conclusion
The most important is tracking, testing, and optimization. Set up a tracking system to see how visitors find you, which marketing campaigns are profitable, and which campaigns are losing you. After testing all of this list in addition to your ideas, you may keep 2 or 3 strategies and ignore other strategies.
Entering the web world can be a difficult experience for any business. But a few questions are answered once to help avoid risks and give you the confidence to revitalize your business online.
What is the purpose of the site? What do you need for your website? Which agency should I work with? What questions should I ask a web designer or design agency? Do you want to compare like quotes?
Ask all these questions to your mind, before finalizing any agency for your online business marketing.
Web Developer & SEO Specialist with 15+ years of experience in Open Source Web Development specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".