SEO & Marketing

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How to Create a Results-Oriented SEO Strategy for 2022?

Search engine optimization (SEO) is the process of attracting organic traffic to your website through ranking on the search engine results page (SERP). This means you don’t pay for the traffic; instead, you use the right SEO strategy, such as having the right keywords, to appear on search queries. When you get your SEO strategies right and get more visitors, you can increase your conversion and earn more revenue. Unfortunately, getting your SEO right isn’t a walk in the park. …

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Conversational Marketing Trends You Can’t Ignore in 2022

Conversational marketing has been the buzz of town lately. But what makes it so unique? Conversational marketing has become one of the latest and most effective digital and content marketing trends. People need something they can relate to, something that connects to them. As a result, more than 71% of the consumers want to communicate with businesses in real-time. Why do you think the store employee with the best conversational skills seems to be the most popular? Even salespeople who …

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The Fundamentals of Creating a Successful Content Marketing Strategy

Bill Gates once said, “Content is king.” Given the current scenario, it has proven to be true. Today, everything and everyone in the digital ecosystem depend on content in many ways. For example, online buyers use content to grab information about brands, products, and so on. Thus, it helps them make an informed decision. Content could be in the form of text, graphics, or other media. No matter which type of content you promote on your website and social media, …

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Progressive Web Apps (PWA) and Search Engine Optimization (SEO)

Progressive Web App (PWA) is an application software delivered through the web. It’s built using standard web technologies such as HTML, CSS, JavaScript, etc. PWAs are commonly used to boost the website’s conversion rate and traffic. From 2021, PWAs are supported (fully or partially) by Google Chrome, Apple Safari, Firefox for Android, and Microsoft Edge. Being a relatively new development, PWA optimization still leads to positive results in the majority of cases and has amazing statistics. PWA Stats constantly reports …

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The 5 Best Programs for Blogging

Did you know around 32-million people in the US are pursuing blogging as a full-time job? Well, don’t let anyone tell you blogging is a dying field! In the present times, blogging is the fastest growing industry. More people are selecting it as a career choice. But why? The reasons are simple; blogging doesn’t require much investment. All you must possess is a laptop/tablet and a stable internet connection. Plus, blogging can help make a decent figure every month. On …

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How to Start a Small Business with PPC Ads?

It is possible for businesses to connect out to new customers by using pay-per-click (PPC) marketing. Many small companies have indeed been disappointed with their early attempts at pay-per-click marketing in spite of the power of this method. This marketing mode may be difficult to implement. Businesses in the primary steps of PPC marketing often underestimate the efforts and work required to lay a solid foundation and also the cost and effort required to remain on top of the competition. …

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7 Steps to Design a Marketing Plan for a Startup

If you’re keen to learn how to create a marketing plan for startups, the first picture is this: You’ve just launched your startup and you’re excited to no end. Your idea sounds cool, and it’s already been validated by outside experts. You might already have a few customers testing and using the product. But now you need to get more customers, in order to sustain, grow and prosper. That brings you to a critical question: how should you go about …

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Social Media Marketing Solutions Driving Towards $41.6B Led by Video

Increasing competition on a global scale continues to erode profit margins and organizations are forever scouting technological solutions to maximize productivity, reduce costs, and maintain an edge over the competition. According to a report from MarketsAndMarkets, social media marketing and management solutions are playing a key role in this, fostering a market size projected to grow to $41.6 billion by 2026. Analyze sales and markets to identify gaps Enterprises now more than ever are striving to integrate demographic, competitive, and business …

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Top Tips to Create a Highly Converting Landing Page

There’s probably no person that hasn’t heard – “You only get one chance to make a first impression.” Your landing page is perhaps the most important part of your website, and therefore your online presence. So, it’s important to make sure each landing page not only looks great but works well. A landing page is all about enticing new customers into your business, whatever it might be. Without an enticing and well-designed landing page, people will simply turn away and …

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Meta Tags Best Practices for SEO

After designing your website, it’s time to start looking at the more technical side of things. In this article, you’ll learn about the different types of SEO meta tags, as well as how to combine everything to boost your SEO rankings. What are meta tags? Why are they important for SEO? Meta tags describe a webpage to Google and your visitors. Without meta tags, Google doesn’t know what your page is about, making it near impossible to rank for your …

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