SEO & Marketing

Let’s face the truth. It is not easy to just write an article, publish on a website and then start getting traffic in thousand numbers. Especially if you are a veteran blogger, then it needs a lot of more work to get potential and high traffic. Every writer knows that publishing a new content means a well-researched, well-written and engaging piece of article he/she needs. You have to give meaningful and to-the-point information with showing your brilliance in writing. We can …

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Landing pages are the center for incoming lead generation tussles. Whatever marketing campaign you run or event you present, all must bring your users to the most bounded landing pages. Everyone pays attention to bringing traffic to the landing pages by implementing all the techniques to get conversions. Landing pages that are not made as per the original search simply lose their significant share of traffic. Designing and organizing the landing pages is the most challenging task and if one …

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From the early days of SEO, content has played a vital role in driving traffic, increasing SERPs, attracting backlinks, and converting visitors into customers. But, though SEO specialists have always realized the importance of “content generation,” they didn’t always emphasize content quality. At least, this was the case before Google’s Penguin and Panda updates. Times have changed, though. Google has become much smarter and is no longer satisfied with spammy, link-stuffed content. The search giant is all about providing value …

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There’s much to be said about Instagram influencer marketing. It has enormous power over the reputation of your brand. If done right, entrepreneurs can leverage the marketing capabilities of everyday consumers to increase sales. It can also help you hone in on what your target audience really gravitates towards most. You can use that valuable information in your future campaigns. Influencer marketing is very prevalent in today’s social economy, and it comprises a vast space in the brand building. The …

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Social media offers businesses a platform to market their products and services at a low cost. Millions of people spend hours on social media every day. Successful business owners in the current digital world realize the importance of building their presence on social media. After reading many success stories, you start thinking of launching a social media campaign almost immediately. Entrepreneurs and consultants make advertising on social platforms look so simple and straightforward. The truth is that many social media …

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Before starting off with the importance SEO holds for any business, let’s have a look at what SEO is and why it has created such a buzz in the market nowadays. What is SEO? SEO stands for Search Engine Optimization. It is a set of certain rules which are implemented over website or blogs in order to improve the ranking of that particular blog or website on search engines like Google, Bing, Yahoo, etc. SEO helps in increasing the quality …

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There’s little doubt that the smartphone is the most significant consumer invention of the 21st century. After all, people spend more time on smartphones than other gadgets or humans for that matter – you must have noticed that. No? Well, brands certainly have, and they have adopted new measures to increase their accessibility for smartphone users. Among these measures, push notification (wiki) are one of the more effective ones that help business communicate with their audience. Businesses encourage consumers to enable “alerts” on …

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Persuading someone to click on a tweet on Twitter is an arduous task that keeps online marketers up at night. Because it is one of the most impact-making aspects. To measure the effectiveness of the tweets, marketers and other experts use click-through rate (CTR), which is defined as a number of clicks that a tweet received divided by the number of times the Internet users viewed it. It is a powerful indicator in internet marketing because it shows how to …

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Ever visit a website that was painfully slow? It’s safe to say that the majority of us have. Interestingly, most of us didn’t really start to care about site speed up until a couple of years ago. So what changed? That’s simple: Our attention span. With practically every person and their dog owning a smartphone and/or tablet. The world of “instant” everything has rapidly expanded, causing most users to have high expectations, especially as more advancements are constantly being introduced …

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