5 Content Optimization Tools for Improving Your Blog Posts

After writing a blog post and before publishing it, there are a number of different steps that writers have to take in order to optimize it. Making it readable, removing plagiarism from it, and adding the right number of graphics, etc., are some of the common measures that bloggers take as a part of their post-writing and pre-publishing routine.

Nowadays, the era has advanced to help with the marketing field. The equal is going for content material marketing, which usually is based on written content material. Paraphrasing equipment is empowered with NLP and AI era, permitting entrepreneurs to put in writing particular content material with only a few clicks. Content entrepreneurs can use a paid or maybe a loose paraphrasing tool to enhance clarity and make their content material particular. As a result, they could steady higher scores with inside the SERPs towards their competitors.

Make one element clean for your mind, a loose paraphrasing tool is likewise powerful because of the paid one. So, let’s get lower back to the point. In this article, we are able to complex how paraphrasing equipment permits you to in content material marketing.

Nowadays, there are a lot of content optimization tools available online. Some tools are more important than others. For example, a plagiarism checker is a lot more important than a graphic design tool. In this post, we’ll basically be covering five types of content optimization tools that you can try out for your blog posts in 2023.

Content optimization tools for bloggers


As we said earlier, there are a number of different content optimization tools that you can use for your blog posts. In this list, we will try and prioritize the ones that are more important for bloggers.

Recommended for you: 12 Best Tools to Create your Own Well-Designed Infographics.

1. Plagiarism checker

One of the main things that bloggers have to do after writing a blog post is to run it through a plagiarism checker.

In the online world, plagiarized content is heavily penalized by search engines. Since blogs are usually created and maintained for the sake of SEO, it’s pretty much antithetical to their very purpose for them to contain duplicated content.

In simpler words, plagiarism in your blog posts can be very harmful to the integrity of your website as well as its ranking in the SERPs.

To make sure that there is no sort of duplication in your content, you can simply use a plagiarism checker once you’re done writing it.


Plagiarism-checking tools work by taking the entered content and scanning it against the sources published on the internet to find a direct match. Most plagiarism checkers work along the lines of this process, but some can also check the content against specific databases.

If there is any sentence or passage that matches the content already published on an online source, it is highlighted by the tool. A lot of tools also provide the URL of the source from where the content matched as well as the exact percentage of the duplication etc.

Before we wrap up this tool and move on to the next one, there is one thing that we should clear up.

When we say ‘optimization’ tools, we refer to such online software that can help improve the content in some way. But, a plagiarism checker does not perform this function. Rather, it runs an analysis and presents a result.

However, the reason that we’ve mentioned it in our list, and that too at the top, is because using a plagiarism checker is a necessary step to one of the most vital steps of content optimization i.e., removing duplication. It is only after finding plagiarism that a blogger will be able to remove it. Think of it as an X-ray. The doctor can’t really fix a fractured limb if he does not know which bone is broken, now can he?

Benefits of using a plagiarism checker:
  • Helps find plagiarized parts in the text.
  • Helps find the URLs of the copied sources for citation purposes.
  • Helps determine whether the amount of duplication in the text is lower than the tolerated limit or not.
Recommended tools: Copyscape | Prepostseo | Quetext.

2. Paraphrasing tool

Paraphrasing tools are great for content optimization in a number of different ways. They can help to increase the clarity of the written content, reduce word repetition and, of course, remove plagiarism.

Before we go on to discuss this tool in more detail, we should actually clarify the ‘removing plagiarism’ part.


There are basically a couple of different methods that are employed for removing plagiarism from a piece of content. You can either remove the duplicated sentence(s) altogether or you can add a citation in order to accredit the source. However, more effective than both these methods is the paraphrasing technique.

By paraphrasing a piece of plagiarized content, you can remove the exact duplication in it. In other words, you can change the words with their synonyms and also shuffle the sentence structures a little. These types of changes are usually enough to eliminate the identical similarity that the content has with an existing source (due to which it is recognized as plagiarized).

That is basically what paraphrasers help us with. Instead of spending time manually paraphrasing content, we can speed the process up by using an automated tool instead.

There are a lot of paraphrasing tools available online. Some of them work smartly and they change the content without altering the original meaning and context. Some, on the other hand, are not so intelligent, and they can make blunders that mess up the meaning of the text.

Before choosing a paraphrasing tool for your content, you should try it out a couple of times using some sample text. You should also look for other helpful features, such as file uploads and downloads, multiple modes, freedom of access, and so on.

Benefits of using a paraphrasing tool:
  • They help to remove plagiarism from the content.
  • They help to alter the content to make it easier to read.
  • They help to remove redundancy from the content to make it look professional.
Recommended tools: Paraphraser | QuillBot | Paraphrase Online.

You may like: 10 Excellent Content Writing & Analysis Tools for SEO Blog Writers.

3. Summarizing tool

There are two main ways in which summarizing tools can be beneficial to bloggers. Firstly, they can come in handy when bloggers have to create abstracts and excerpts for their posts, or when they have to create a meta description.


However, this sort of use does not bring them within the ambit of optimization tools since they don’t help in improving the quality of existing content.

But, as we said, there are two main ways that they can be useful to bloggers. The other way is, and this brings them within the category of optimization tools, that they help bloggers to shorten their content in order to make it concise.

In other words, if there is any specific part in your content that you think is too detailed and long, you can use a summarizing tool to shorten it.

Benefits of using a summarizing tool:
  • Good summarizing tools let you adjust the summary length.
  • Summarizing tools create the summary in a matter of seconds.
Recommended for you: Summarizing Tool | SummarizeBot | SMMRY.

4. Readability checker


Using readability checkers is also a great addition that you can make to your content optimization routine. These tools essentially help you find issues in your writing that make it tough to understand. For example, a readability checker will tell you if your content has too many adverbs in it or if it has a lot of passive voice.

Some readability-checking tools may only spot the errors and then leave the corrections up to the user. On the other hand, some can spot the issues and then also help the user to find/fix them.

Benefits of using a readability checker:
  • Helps in making your writing simple and easy to understand.
  • Spots readability issues much faster than a human editor.
Recommended tools: Hemingway App | Grammarly | ProWritingAid.

5. Graphic design tool


Having some custom graphics in your blog posts can help them stand out a lot. For one, it shows that you’ve put some work into creating the content, which is something that readers appreciate when going through it.

Graphic design tools can be a great help for this purpose. Instead of picking up images from Pixabay and Unsplash, you can try making your own to add a touch of quality to your blog.

If, as a blogger, there is a recurring need for creating graphics and images, then it can be worth it to spend some dough on a premium designing tool. However, there are free tools available in this category as well.

Benefits of using a graphic design tool:
  • Good design tools come with a range of premade templates that can help you get a boost in your creation process.
  • They can also allow you to download the files to your system for use later on.
Recommended tools: Canva | Piktochart | BeFunky.

You may also like: 20 Best Free Marketing Tools Every Small Business Should Try.



And that’s about it. Content optimization tools can help you unlock the full potential of your blogs, and make them all the more potent for contributing to your website’s SEO.

Although there are a lot of other tools that you can use for optimizing your content as well, the five that we’ve mentioned above are a good place for you to start.

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Published By: Souvik Banerjee

Souvik BanerjeeWeb developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".