Let’s speak for real here. Starting a business isn’t easy. The ways in which you could start a business are changing. There is no doubt that entrepreneurship is our future. We have been barking about this for forever now. Because traditional jobs are clearly not cutting it.
We know how big of a problem this is as we are seeing it happen right in front of us. But yet the majority of people keep doing the same thing again and again. While we see regular people living their dreams, getting paid to travel the world all because they did something different.
We can understand where the hesitation is coming from. A lot of people think, “Oh, I don’t want to go into debt for starting a business”. This especially when 8 out of 10 new startups businesses fail, it’s risky.
Well, here is the thing. In the past, if you wanted to start a business, you would have to invest a whole lot of time, energy and money to create a product. On top of this, you would have to hope and pray that it receives the expected attention.
But now with the internet, you can do your thing backward, this means you can build your brand first. If you do this correctly your brand would start to generate revenue. Then you can funnel that brand revenue to fund product creation. This way when you are ready to launch your product you have your customers already lined up for you.
Welcome to the digital revolution. In this blog, we are going to shed light on how you can start a business with just a few simple steps.
Where do you want to be?
The first thing that you need to figure out is what industry or niche you want to cater to. Unlike what a lot of people think, your niche can be anything. To ascertain this you need to forget what the majority of people think. That is where the minority mindset lies.
Here is the thing. You can have the best and the most useful product in the world. But if nobody knows about it, you will fail.
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Once you have your niche figured out you can move towards the next step. You would want to do this before you have a product and you will know why bellow.
I would tell you to come up with a name or create a website. But in reality that is just the logistical stuff. Remember, your brand is worthless unless people know about it. So, if you want people to know about you, you have to take your brand and literally put it in front of people’s faces.
Now, you have two ways to do that on the internet; the first is SEOs and the second is social media. SEOs lets you be spotted at the top of search engines making you more visible and approachable. If you want to be found on Google you have to answer potential questions that your customers are asking. Just imagine that there are 40,000 searches on Google every single second, so this is really important.
One way to do this is by creating a blog where you write about topics your potential customers are searching on Google. On the flip side, you get known on social media like Instagram and Facebook when people share your social media posts.
Right now the best social media platform for organic growth is Instagram, if you don’t have an Instagram account then you need to make one. The best way to start on Instagram is by searching for a #hashtag that represents your niche and then start liking post under that #hashtag. Within no time you will start to divert traffic towards your startup business page.
Let me break this down as simply as I can, there are about a billion Instagram pages out there and if you don’t want people to just scroll past your page you have to give them a reason to stick around. So if you are posting spam looking ads you will lose notoriety pretty quick.
One can always follow the three “Es” for the creation of valuable content. That is entertain, excite and educate, so you would want to prepare content keeping at least two “Es” in mind.
Hook Them In:
Now you are finally getting noticed on social media and through that getting visitors on your webpage. But the thing is a large number of customers are going to visit your website or your social media page and then leave without following you and without doing anything especially if you don’t have a product yet. So you need a more direct line of communication.
Furthermore, after somebody has been to your website it’s a lot harder to make them come back again. For this, you would want to hook your customers upfront.
The way to do that is by getting their email or maybe even their phone number. When you do that effectively you own that personal information and you have a direct way to communicate with your customers.
Now if you want somebody to give you their personal information you are better of giving something in exchange. It’s just like Pokemon cards, you have to give a card in order to receive a card and here you have to give something that pertains to your niche.
This is the reason why we keep seeing those giveaways on social media because these are a great way to get personal information. At the end of the day, the followers of your social media page are owned by Facebook and visitors for your website are owned by Google. So having your own consumer information ready is of the utmost importance.
Once you get somebody’s email don’t start spamming them with messages instead set up automated email messages. This will give your customers more value, as we said earlier give people reason to open your emails and check your messages.
This process can really make or break a startup business. If customers are just going to your brand and leaving without doing anything this means you’re not hooking them in.
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Get that Internet Money:
One of the best parts about having an internet startup business is that you can start getting paid without even having a product yet. One way to do this is by partnering with other businesses promoting their products as an affiliate. So, anytime some make a purchase, you get paid.
One word of caution is that don’t promote anything that you haven’t used, it takes years to build trust with your customers. If you start promoting the wrong stuff you will break it pretty quickly. One can also start a drop-ship E-Commerce store to start selling products without buying any inventory. These are some ways your startup business can benefit from internet money by using these tactics effectively.
Eyes on the Metrics:
The thing is that content only stays relevant when it revolves around market trends and consumer tastes at a certain period of time. Have the relevant metrics at your side that give you the complete business picture.
Measuring audience reception presents an idea about the prevalent trends of the market and by designing content that has the ability to trigger those trends are a sure way to ensure success and stay ahead of the competition.
There is a wide verity of engagement measuring tools available and once you know what kind of metrics matter to you the most, measure them and extract engagement ideas.
Make Your Product:
So, you have been following these steps and now you have started to make some money. You look at your bank statement and think “Should I buy a BMW?” or “Should I funnel this money back into my business?” I’ll leave the decision to you.
If you want to create a product, now you have the money coming in from online traffic towards your startup business. By doing market research and competition analysis develop a roadmap for product development.
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Promote Your Product:
This step can take place simultaneously with product development. The key here is to use the brand image that you have previously created and promote your product.
If you decide to start product promotion before the product has been developed, it is best to use your social media following to provide knowledge about the product. Remember to be truthful, you can only gain more customers if they trust you enough. So, present content that does not make your following drift away from you.
It is best to create videos, visuals and other content that revolves around your product. Keep in mind that at this stage the content that you create is to disseminate knowledge about the core function of the product and how does it successfully fulfill a need.
Email marketing is also a very useful tool. A lot of startup businesses use email marketing to know about their customers on a deeper level. So, use this platform to give information regarding the process involved in the creation of the product.
This article is written by Steven Clark. Steven is a highly skilled and experienced software developer working at CMOLDS, a USA based software & mobile game development company. He has wide experience in IT industries to develop a creative business system based on Java, .Net, Python, iOS, Android, Magneto. He is working with mobile app industries.
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