SEO & Marketing

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, …

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The speed of a website is a crucial factor in deciding customer’s online satisfaction. Nowadays, people are loosing out patience to wait for slow loading websites as they have uncountable options to switch to in case they don’t like your website. Google is using this fact to test a “slow label” for search results pages that will warn the viewers before they open your site. This slow label might come out to be a game changer for searches made on …

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In the current online marketing scenario, SEO and Social Media are two faces of the same coin where one can’t exist successfully without the other. Online marketers practice them to meet same ends; increase online visibility, improve brand reputation and improve business deliverable. Both are organic and inbound strategies, that are intended to attract maximum visitors to your website naturally. Most successful businesses use social media and search engine optimization in conjunction with each other and those which have their …

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It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google …

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Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, …

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You have probably struggled with this for a while and it continues to confuse a lot of people around the internet. You have to be able to get to know how to do SEO well so that your website is going to be able to be ranked high on Google. However, there are so many SEO steps that most people simply give up on the system and try to do other things. However, it is easier than that. You can …

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Most people use Google, Yahoo, Bing and the like to search for all sorts of products all over the world. Thus the majority of traffic on your website comes from organic searches on search engines. This is the reason SEO has to be among the top considerations for you when selecting a content management system (CMS). Here are some features that will help you pick a CMS that’s ready for search engine optimization: 1. Ability to Customize Your Page Titles …

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Websites that are optimized for social media sharing typically attract more traffic and sparks more engagement with customers. Is it just a matter of adding social sharing buttons to pages? Actually, it covers everything from encouraging more sharing on your pages to seeking more feedback from users. Presentation Besides the content the design of your website is what communicates with the user. It depicts the entire personality of the brand. It is all delivered through the very basic mediums like …

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