SEO & Marketing

In the current online marketing scenario, SEO and Social Media are two faces of the same coin where one can’t exist successfully without the other. Online marketers practice them to meet same ends; increase online visibility, improve brand reputation and improve business deliverable. Both are organic and inbound strategies, that are intended to attract maximum visitors to your website naturally. Most successful businesses use social media and search engine optimization in conjunction with each other and those which have their …

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It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google …

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Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, …

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You have probably struggled with this for a while and it continues to confuse a lot of people around the internet. You have to be able to get to know how to do SEO well so that your website is going to be able to be ranked high on Google. However, there are so many SEO steps that most people simply give up on the system and try to do other things. However, it is easier than that. You can …

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Most people use Google, Yahoo, Bing and the like to search for all sorts of products all over the world. Thus the majority of traffic on your website comes from organic searches on search engines. This is the reason SEO has to be among the top considerations for you when selecting a content management system (CMS). Here are some features that will help you pick a CMS that’s ready for search engine optimization: 1. Ability to Customize Your Page Titles …

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Websites that are optimized for social media sharing typically attract more traffic and sparks more engagement with customers. Is it just a matter of adding social sharing buttons to pages? Actually, it covers everything from encouraging more sharing on your pages to seeking more feedback from users. Presentation Besides the content the design of your website is what communicates with the user. It depicts the entire personality of the brand. It is all delivered through the very basic mediums like …

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Traffic on the website is considered as one of the best and appropriate ways to know the performance of your website on the web. We can measure or scale the success of the website via the amount of visitors coming on your website receiving in a day, a week and a month. This is also considered as one of the best ways to decide, which marketing strategy is more effective and is giving the best results to your website. It …

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It’s the worst-case scenario that millions live in fear of every single day. You open up your analytics account, check out the traffic from last couple of days and notice a drop of 50%, 75% or even up to 90% – literally overnight. And once you establish that this wasn’t a server problem, you come to the terrifying realisation that Google has worked its magic with another update and sent your site spinning into oblivion. So of course, this is …

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