SEO & Marketing

You might have mastered the art of email copywriting. And let’s say you write fantastic emails. But how can you ensure that your email reached the targeted recipients successfully? With so many competitors around, you definitely do not want to be blacklisted or unsubscribed. Moreover, modern email clients like Gmail or Yahoo or Outlook have deployed new ways to block spammers so that healthy conversations can happen. We have come up with a short guide for you to follow which …

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Some people presume that a successful marketing campaign is something you can buy in a box or in a digital download for $97. And if you do that, and follow the instructions inside to the letter, you’ll get rich. But it doesn’t work that way. No matter what marketing strategy you buy, and no matter which promotional guru trains you. The level of success you achieve with your campaign can only be equal to who you’re being in the world. …

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Do you feel like your content is getting stale? Tired of writing the same old bland blog posts that never get read or shared? You may need to give your content marketing a face-lift and interactive content could be the answer. Interactive Content: A Must-Have Content marketing has undergone a pretty clear progression. At first, there was pure text-based web content. Then, there was rich media content. Personalization followed as the third predominant trend. Now, we’re experiencing what Scott Brinker …

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Consumers are more likely to buy products from a brand that they recognize. What does this imply if your business does not have sufficient brand recognition? Do you interrupt customers’ buying decision process to draw their attention? That seems like an unusually radical approach, doesn’t it? It’s better if you adopt a long-term approach. Brand building is a journey that you build upon and evolve along with your business. This is easier said than done, mainly due to the fact …

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Folks, we know that 2017 is shaping itself to be a great year in the world of digital marketing. More and more audience are turning their internet as their primary source of knowledge and information. The Internet makes sense to influence the massive volume of online marketing platforms available to you. Technologies allow us to embrace innovation and come up with a newly improved ways. We have to adapt to invent new and improved ways for reaching out the customer. …

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Twitter is the biggest platform to connect a large number of audiences. Start-ups and all other companies can make optimum use of Twitter and reach a maximum number of people. Using it as a weapon for marketing purposes would be the smartest way to boost your business. Embrace Twitter for external marketing as it would be pocket-friendly. Unlike other marketing techniques, it is way more reasonable because extra expenses are not involved over here. Below, there are a few strategies …

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When you search Google with a question, it tries to answer it immediately. Try this: write the keywords how to breathe for Pilates in the search engine. What you see at the top of the result is a snippet. It gives you a definition of the term, practically answering your question straight away, so you don’t even have to visit the page. The point is: if you want to take your search further, that’s the page you’ll probably visit. That’s …

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It has only been a few short years since social media became a part of everyday life. However, it has quickly become an essential marketing tool for every business. Much like how websites used to only be for huge corporations and were unnecessary for small and medium-sized businesses, they are now used by almost everyone, and so is social media marketing. Even local independent businesses use Facebook pages for open and closing times, and other advertisements. It’s an accepted truth …

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When you are trying to rally up your companies marketing efforts, it is easy to see what other companies are doing and try to copy what you see them implementing. It’s easy to look over the shoulder of a competitor and see what they are up to, hoping to catch a glimpse at a suggestion that you should replicate. But when you do not fully understand what it is that they are doing, it is easy to waste a ton …

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