As social media is one of the biggest marketing trends on the Internet, it pays to know the techniques on how to make your online marketing work on these social media platforms. The three largest platforms that are used by businesses are Facebook, Twitter, and Instagram. These three are the most favored online marketing platforms since they have, more or less, the biggest number of active users. Hence, learning the twists and turns on how to market your brand through these “big three” platforms will do your business good. Here are a few tips on how to boost your followers on these social media accounts. These techniques will help you get more followers on your Twitter account, increase your Facebook post likes, and even garner more engagements in your Instagram account.
Let’s start building your empire of followers now. Here’s how:
Facebook is by far the best platform for hard businesses because it can be used solely for marketing purposes. Facebook not only allows you to have access to your loyal followers, but it also allows you to engage with people who can be your potential customers. With a Facebook like page, you’ll have more exposure and online presence.
Furthermore, among the three platforms, Facebook allows you to let non-followers view your posts. This way, you’ll have more chance of getting new followers day after day. Also, Facebook has several features solely for the purpose of engagement such as video views and reactions. It is possible for you to get a vast number of Facebook reactions through your like page.
Why Make a Facebook Like Page?
If you want to promote your brand on Facebook efficiently, then a like page is a surefire way to do that. One of the best ways to gain more followers is to boost your number of likes, and what better way to do that than to create a page dedicated mainly to garnering likes, right?
For a very affordable fee, you can already make your posts visible to more people that are used to be out of reach. Potential customers can easily type in your business/brand name, and your page will instantly appear. Doing this can also increase Facebook post likes because it can reach your desired market right away. Once a person likes your page, he/she will become a follower; thus, it is easy for him/her to keep track of your posts.
- You have to make sure that your Facebook page is appealing and inviting.
- Your posts have to be engaging and also relevant so that your target market will not only like one post, but will also follow your page as a whole.
- Observe standard social media management rules as well. Share 1-2 posts a day in times your target market would open their Facebook.
- Don’t be afraid to click the Facebook post button and experiment on your posts.
Other than Facebook, Twitter is another platform that is perfect for promotional purposes. The great thing about Twitter is that you can get followers faster than any other social media platforms. This is because it allows you to follow as many people as you like and vice versa.
How to start getting Twitter followers?
Everything’s really easy! To get more followers on Twitter, you need to follow as many people as possible. Somehow, people tend to follow the people that follow them. You can use this as a tactic to get more followers.
- Make use of Twiends, which is a platform that allows people with similar interests to find each other on Twitter. If your business’ account is on the platform, you can get a lot of potential followers, and they too can easily find you.
- Take advantage of Twitter reactions. The best thing about getting Twitter reactions is that you can engage with people better. In fact, getting Twitter reactions is even more advantageous than getting Facebook reactions because Twitter has a more real-time engagement as compared to Facebook.
Lastly, we’ve got Instagram which also happens to be one of the top social media platforms on the web. Instagram is a top favorite for some reasons. It focuses on sharing visuals rather than just content. So, if your business can benefit more in posting audio-visual types of content, then Instagram is the platform to use.
How to gain more followers on Instagram?
One of the trendiest ways to gain more followers on Instagram is to increase views on Instagram videos and pictures alike. One efficient way to do this is to make use of the hashtag (#) symbol. The hashtag is an incredibly powerful tool for it allows you to reach out to people of similar interests. Hashtags also allow your business to follow the latest trends and ride with them or to start some interesting trends that people can follow.
For instance, during the 2016 Rio Olympics, everyone in social media was talking about it. Because the Rio Olympics were the latest global trend, the hashtag #Rio2016 was a hit. If your business supports a certain athlete, you can post a photo or video featuring your brand supporting an athlete or a particular team in the Olympics. Making use of the hashtag will allow you to increase views on Instagram videos through the high-quality and interesting pictures and videos that you post.
- Be updated with the latest trend so that you’ll know the perfect hashtags to include in your posts.
- Use some Instagram marketing tools such as Schedugram, Crowdfire, etc.
Social media is extremely powerful in this day and age. Whether you are posting using the Facebook post button or following a person on Twitter, every move counts. With this in mind, you have to know and be updated on the hottest social media marketing techniques.
This article is written by Sheena Mathieson. She understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.