Most designers often delay in seeking the users’ feedbacks at early stages. In fact, they opt for suggestions after completion of the project that often delivers damaging results. Developing a responsive web design relies on survey as well as market research and behavior research that help in planning the designing strategies. Beginning the research in the end makes no sense at all. Market research collects data based on users’ opinions, whereas behavior research observes the actual performance of the products or services in the markets. The behavior research is also called ‘listening to the heart approach’. Therefore, developers looking for the reasons why users run into difficulties, must opt for online testing methods for this approach.
Many designers might not agree to the point of taking feedback beforehand, as it might lose the credibility of the project. Paper and code-less prototyping are working-methods which can collect the insight from the users at the early stages without issues. A team of designers must adhere to the habit of testing every single idea throughout the development cycle. Experimenting, exploring and coming up with new ideas are the basic rules of designing; but, if someone is not taking the feedback on a daily basis then assume that the project is headed for a dead-end.
- Discover the issues with a designed product (web page or website)
- Check for the users’ feedbacks on it
- Once the issues are validated, create the rapid prototype solutions
- As soon as possible, deploy the improved versions to collect the feedback again
Qualified web designers versus marketers :: UX Tips #1
Organizations believe more in marketing professionals who develop a brand through their consistent language. They research the market and observe a user’s behavior and interest in a design. But, promoting the suggestions for positioning the products and messages in a design according to marketing professionals, – ‘never fulfills the expected returns’. Well! To impress the users, market research and users’ behavioral data need to go hand-in-hand along with building something unique and different, otherwise depending only on market-driven designs will misrepresent a brand-name among competitors.
What should be the size? :: UX Tips #2
The world of websites has shifted from desktop screen to smartphones and tablets. The small screen size demands for everything that a bigger 15 inch avails. ‘Be in touch’ – the phrase used for someone who is travelling to a distant location, is now a click away. Thus, designers have to develop designs for multi-screen that support multi-apps. Accurate coding and exploring all scripting languages through pouring unique ideas into multi-screen designing, can resolve the size issues that deliver an excellent experience to the end-users while surfing the net.
Text, keywords or content :: UX Tips #3
Keywords target customers and markets. Text (content) engages readers and encourages them to purchase the product or service. Is that all to declare a web design complete? No! It has now another task to fulfill. Develop videos, images and audio clips to comfort the users. Make their brain sync with audio/video speakers or images attached to the web pages. Such things make a high impact on the listeners and viewers as compared to the readers. Catch them through voice and video content.
Copycat :: UX Tips #4
‘’Learn from others and copycat the same issues and bugs in the design!’’ – Avoid such old fashioned advices. Website designing requires: understanding the target market, branding of the services and products, focusing on marketing objective, and in-depth planning. Learn about users’ interests and webmaster guidelines, and then, have a unique and fresh approach to design a website for the client.
Coming to the conclusion, the future of UI & UX based web designs will contribute in locating the exact needs that get developed every second in human brain. Web designers have to watch out and satisfy several demands such as: customizing the design according to screen limits, developing visual content, and analyzing the data from market research.
This article is written by Deepak Gupta. He is a Senior UI / UX Designer at India-designers.net. India Designers is a reputed web design agency specializing in responsive web design, Creative UI / UX Design and more.