When talking about the website development cost, it’s worth considering the technology stack, functionality, and site design to calculate the exact cost. For example, authorization with and without social login takes a different amount of time. Knowing factors like that you can calculate the average price.
In this article, you’ll learn how much it costs to build a website in 2021 and what it includes.
Website development average cost
The average cost of custom web development depends on the website type. Its size, complexity, features also play a crucial part in price formation. The total development cost is also influenced by such components as front-end and back-end development, design, admin panel development.
Let’s take a closer look at these components and their approximate cost.
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UI/UX Design
UI/UX design cost is one of the main factors affecting the total cost of website development. Good design is what makes your product successful. Most users rate the site for its design. They’ll leave the site if the design is bad.
To determine the custom website development cost, reach maximum efficiency, and avoid problems you should first learn about your main consumers, their needs, and analyze competitors. After that create a wireframe to show how the site elements will look and present it to the client to agree on. And the last thing is to craft a prototype of the final UX so that the client can see how the app will look on the device.
Website design average cost can vary between $700 and $4,000. The sum also depends on animation, page number, and others.
Front-end development
A front-end is everything that your website visitors see and interact with. For example, these are fields for entering a username and password, the Register button, by clicking on which users see the animation. The process of front-end development starts after the UI/UX design creation. The developers will turn design prototypes into a ready-to-use product.
The website creation costs depend on such basic factors as the animation complexity and the website’s adaptiveness. So, the costs of front-end development vary between $1,000 and $12,500.
Back-end development
Back-end development takes up a significant part of the website development costs. It may range from $4,000 to $12,500. Beck-end is the main part of a website that powers all its features.
With the help of this side of the development, the data moves to the server and enrolls new users. Going back to the registration example, after you click on the Register button, nothing would happen without the back-end.
The primary things that influence the total website development time are non-standard processing of data (audio, video) and integration with third-party services.
Admin panel building
The systems that manage content (CMS) such as Shopify and WordPress let you create, edit and manage the content of a site without the help of developers. They also save the cost and time on development.
However, like any other non-standard solutions, these CMS can’t be fully safe and secure. Malware is designed to hit popular CMS but not custom systems.
The cost to create a custom CMS may vary between $3,000 and $9,000.
The full cost of website development
Let’s summarize and look at the total average price of developing a website and how long it takes approximately:
- UX/UI design – $600-$3,750 (12-75 hours).
- Back-end – $4,250-$12,750 (85-255 hours).
- Front-end – $1,250-$13,000 (25-260 hours).
- Admin panel – $2,750-$8,750 (55-175 hours).
Take into account that the region where you hire a team or outsourcing company also influences the cost size of website development. For example, if you are looking for a developer in the USA, it’ll cost you more than in Latin America or Eastern Europe. In the picture below, you can see the hourly rates of software developers by region.
What is the price of website development?
There are a lot of reasons to create a website. You can create the site to host personal blogs on the sites or maintain full-fledged solutions for enterprises. Its complexity influences the time of its development.
Let’s look at several of the most popular types of sites, their cost, and what the cost depends on.
Business website
Business sites are mostly informational and focused on increasing the customers’ loyalty and promoting a brand. The main pages that clients may need are blogs, services, contacts, about the company. Website cost depends on such pages’ number and their features and may be from $9,500 to $13,000.
Business sites have other features that users frequently need – admin panel, SSL certificate, on-site research, mobile-ready design, feedback form, online chats integration.
It’s more difficult to calculate even the average website development cost for mid-sized businesses and enterprises because it’s hard to define their requirements for features, security, and pages.
E-commerce website cost
This type of site may contain a huge number of pages and complex functionality. It’s hard to identify the exact e-commerce website development cost. You won’t also define the technology stack without involving tech experts because it depends on the complexity and functions of the website.
Here are some pages that most frequently requested for e-commerce websites:
- Main page.
- Category pages.
- Product page.
- Shopping cart.
- Favorites.
- Check out.
- Blog.
Some of the frequently requested features are:
- Search.
- Admin panel.
- Recently viewed products.
- Push notifications.
- Product rating and comments.
- Integration with payment systems like Google Pay, PayPal.
E-commerce websites’ costs depend on the complexity of design, features, and number of third-party integrations since such sites must be well-designed to withstand high load and have a high position in the search system.
So, e-commerce websites’ average cost is from $17,500 to $37,500.
The cost of landing page
The landing page is the site with one page, or it may be a single page among the others on the website. There is little content on these pages. This allows users to focus on the main content and call them to action (download, buy something). They are created to promote applications or sell something.
The landing page may be very long, but the cost of its creation is still lower compared to a full-fledged multi-page website. As the development time, the cost depends on the page animation complexity and maybe from $1,000 to $2,500.
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What additional costs the website development includes?
Here are several additional expenses that you’ll incur.
- Hosting: Hosting is a service with a cost of $75 to $200 per year that makes your site available around the clock. If you need a trusted hosting provider you can use Cloudways, Bluehost, SiteGround, Inmotion, Hostgator.
- Domain Name: It’s your website address that is on your browser address bar. The domain name cost is from $5 to $15 per year, and you must necessarily include its cost in the total cost of your website. Verified registrars of domain names you can use are GoDaddy or Bluehost.
- Maintenance: Maintaining the code is necessary to site well work, and users don’t face bugs. To maintain your website, you’ll spend $500-$12,000 on average per year.
Spending on Marketing
Marketing expenses are important and necessary to ensure your website’s visibility. Let’s look at the following marketing expenses.
Pay-per-click advertising
This advertising type will help the audience find out about your product, turn your website visitors into customers. Such a popular advertisement network as Google created a flexible campaign management tool Google Ads that is great for those looking to customize and manage their campaigns independently, and PPC professionals.
The cost of such advertising depends on the industry you work in and how popular your target keywords are. This is a significant drawback, many companies pay about $50/click.
Search Engine Optimization expenses
With SEO you can optimize your site on Google or other search engines so that your customers can find your site for such keywords as “buy an apartment”, “best cafes”, etc. Your optimization will be better if your site’s ranking on the search results page is higher.
Search engine optimization cost can be from $300 to $1,500 and depends on work scope.
Copywriting
If your site has many pages, they should all be filled with content. For example, articles in the blog or selling/promoting texts on landing pages created by professional writers and optimized for keywords.
Your site’s content should be of high quality to get good traffic and attract more customers. The average cost of one article varies between $50 and $500.
Social Media Marketing
SMM is intended to promote your business product on social media. This type of promotion is appropriate for both enterprises and small companies. The average cost of SMM varies between $400 and $20,000.
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How much does website creation cost?
Website development costs can range from $2,500 to $38,000. But you can find out the exact amount of website development only when you determine what type of website you need, all its requirements, and features.
This article is written by Kate Orekhova, the technical writer at Cleveroad.
Web Developer & SEO Specialist with 15+ years of experience in Open Source Web Development specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".