SEO managers have the difficult task to present a Search Engine Optimization report to their respective bosses after the agreed time frame. The submission of this report is not easy since it is time-consuming to come up with reliable information that can be used in the decision-making process. Data visualization plays a significant role in the presentation of the SEO report to ensure that every word in the report counts and impacts the whole thing.
The introduction of visualization in SEO has made the life of SEO managers much easier for the past 20 years. Remember that the work of an SEO manager is to create, present and interpret the report.
The problem comes in during the report’s interpretation since SEO involves lots of complex aspects that need to be interpreted in a simple language that prospects can understand.
SEO visualization comes into action when the respective manager needs to compile a report and interpret it for the respective authority. Initially, the report incorporated a summary of numbers and a series of screenshots from Google analytics.
The reality is that this is not the way it is done. You need to mash up all the data together and create a reliable report that sums up every aspect within the given time frame. This can only be successful if you clearly understand the SEO tips and image SEO.
Despite the complexity of the duties fulfilled by the SEO manager, SEO visualization has made the whole process simple giving managers the opportunity to enjoy doing their duties. This article travels through different tides to help you understand how SEO visualization has made SEO managers’ lives easier.
1. Communicating Results to Clients and Managers
It is clear that images speak louder compared to words and numbers. The application of a solid visualization strategy carries a more straightforward message than plain text to pass information from one person to another. Using a combination of image SEO and visualization helps managers and clients to understand the information even if they are not familiar with SEO.
Anyone who has ever had a hand in Marketing has indeed sat with a manager who understands nothing about SEO. Your responsibility is to ensure that such individuals understand every bit of the information to enhance uniform growth and contribute to the decision-making process.
The challenging part is interpreting the information and putting it in a much simpler language to understand and digest the significant touchpoints. Keep in mind that the manager uses the report in running the business. This means that the entire management team can clearly comprehend the report and use it appropriately.
The use of images in the report has made everything easier since most images are self-explainable. They do not need much clarification than text and numbers in delivering the report. However, remember to include a short description under every image that you use in the report.
Once the management team interprets the images, they are better positioned to understand the entire report and use it in their daily operations.
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2. Aids in Connecting the Dots
It is evident that many things affect SEO and organic traffic on websites. SEO managers are responsible for ensuring that their clients understand all these factors affecting traffic on their sites. The problem comes in when connecting the dots during the optimization process.
During optimization, you might not be able to connect the dots and understand all these factors. However, using a defined report can help you locate a series of issues affecting the general ranking of your site. The hardest part is to explain to the manager how these factors affect the site’s performance.
This is simple; you can use SEO visualization to connect different dots across the website. Identify whether the newly earned links impacted the traffic rankings of the website. Also, you can evaluate if the PPC traffic is performing better than before compared to the organic traffic.
In addition, you can analyze every keyword used on the site and how it is impacting performance in terms of rankings. Once you have identified weak areas, you have to focus on reviving the initial strategy and getting the best solution to elevate the performance of your business site.
While analyzing the report, remember that the ultimate goal is to help the management team. Understand the point of discussion. Upon connecting different dots affecting the sites’ performance, they can easily take the next step depending on the nature of the report.
The optimization process entails lots of platforms that come into play to attain a uniform goal. The platforms are mainly used to connect to a single entity and achieve a uniform plan. Note that, compiling lots of platforms saves a lot of time. It helps generate actionable insights that impact the business’s success.
SEO visualization comes with different platforms that make presenting an informative report that the managers can easily understand. You can identify a specific landing page that consumes lots of money and generate limited returns to the company operations.
This gives you a chance to focus your effort on areas that matter and impact business success. This includes things such as pages, keywords, and other crucial aspects that affect the site’s ranking. These results are generated by combining the report generated by connecting Google Analytics and the CRM data.
However, these are two platforms that work independently to generate uniform results. SEO managers evaluate the report from these platforms with a keen eye for details since the feedback needs to be combined and generate a single report that is taken to the management team.
The BI software then analyzes the reports to mash the information together and make it actionable. The software can analyze the significant touchpoints within the data. It then processes the data to analyze and come up with the final report used by the management.
At this point, the SEO manager only needs to make basic interpretations. They need to develop a concise copy that is direct to the point and actionable in nature.
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4. Offers Immediate Access to Data
It is very challenging to create a report and analyze all the data segments for the management team to understand. Most SEO managers say that this is almost impossible since you are likely to contradict yourself, thus creating poor and unreliable reports.
At some point, your boss will end up asking you about a single piece of data that you have left out in your report. As a result, this will end up disqualifying the entire report. It takes a lot of effort to build a report, although it is heartbreaking to end up being judged by a single piece of information that you have left out.
Data visualization for SEO can help you end this daunting task. You can summarize the entire thing in a more precise way. SEO visualization comes with different software. It allows you to concentrate the whole weight on a dashboard consisting of multiple reports with different data analysis types. It eliminates the aspect of being judged by the management for missing out on essential points.
Besides, it gives you a chance to filter the visualization in real-time, depending on your client’s parameters. It gives them room to focus on the available data and draw all the necessary insights from it.
You can also use a data visualization tool to help you interpret the information and summarize every bit of the content. This makes the final report easy to digest, eradicating the need to spend much of your time analyzing the final data output.
5. Guiding Readers through the Content
Reading through a detailed report from the SEO manager can be tiring. Especially if you do not have basic knowledge of SEO. Some people tend to be lazy when it comes to perusing through plain content that lacks any form of visuals.
Once the reader gets bored with the content, it becomes difficult to use the insights. You need to offer guidance to readers after delivering the report. The guide is meant to help readers understand how they need to navigate across the content and the major areas of focus.
You need to break your report using visuals to avoid boredom and ensure the reader gets every aspect correctly. Create a few graphics closely related to the report you are presenting and attach them to your report. You can also download some visuals from the web rather than taking much of your time to customize them.
The visuals allow readers to pause and comprehend the initial content by viewing the visuals. Note that, the visuals should summarize the complex points in the report. This helps readers understand the things they had missed out on. Also, consider highlighting stats in the visuals to make the content engaging.
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SEO managers use over 30 data visualization tools to create compelling reports that their clients can easily understand. It is evident that SEO visualization has made SEO manager’s life easier. It helps them deliver easy-to-read reports, as discussed in this article.
This article is written by Ryan Erwin. Ryan has more than 12 years of experience in the field of digital marketing and data analysis, currently working as a digital marketing specialist at ChartExpo. You can follow him on Twitter.