Digital marketing has emerged as a new tool for business promotion and growth. As the technology evolves, the traditional way of marketing has become obsolete. The use of computer system and mobile devices has drastically increased in the last decade, forcing businesses to promote and sell their products on the internet. Still, traditional print and media advertising is somehow effective but if you look statistically, digital marketing can save up to 62% of promotion cost. What adds to the popularity of digital marketing is the fact that it is quite flexible and effective. However, like any other method of marketing, it is crucial to comprehend how digital marketing works, and how it can be implemented to grow your business. In order to get maximum result from digital marketing, any business needs to keep the following points in mind.
Target Audience: You need to know the kind of audience for which you want to create the online marketing strategy. It can save time as well as resources. By going online, you also create awareness around people who are unaware of your business presence.
Kind of Content: Content is king in digital marketing sphere. It is the foundation for any successful business and can bring traffic to company’s website to convert leads into customers. Articles, Blog Post, Press Releases, Infographics, etc are some of the forms in which content can be presented.
Select right Platform: In order to pitch your business or services, you need to select appropriate platform. Social Media, Mobile Platforms, and Paid Marketing are quite popular. You have to create strategies according to the specific platform to engage a larger audience.
To penetrate the market and build a strong market presence, you need to invest in digital marketing. Here are some potential channels for digital marketing that any business should consider:
SEO is an acronym of Search Engine Optimization, which is a technique used for increasing the visibility of a website or a web page. Web search engines like Google and Bing keeps changing their algorithm to enhance search result. So, it becomes necessary for any business website to optimize content as per the SEO standards. Make sure content on your website is SEO friendly to gain rank on search engine.
Search engine marketing (SEM) is evolving rapidly in the digital marketing field. It is a kind of internet marketing in which promotion of websites in done by increasing visibility in Search Engine Results Pages (SERP) using paid advertising. Any digital marketer can adjust or rewrite content and site architecture to attain higher ranking in search engine results pages. Additionally, it also boosts pay per click (PPC) listings.
3. Affiliate Marketing
One of the exciting channels making a lot of buzz in digital marketing arena is Affiliate Marketing. It is a commission based form of marketing in which business rewards one or more affiliates for every visitor or customer brought by the marketing efforts of the affiliate. You can get in touch with influential bloggers, shopping websites or forum site to promote your business.
4. Email Marketing
Email marketing is a powerful tool that can be used to boost sales. It involves using an email account to send ads, business request, brochures, weekly mailers to potential clients in order to build loyalty, trust, or brand awareness. You need to maintain strong database record so that emails can be reached to current as well as potential customers. If you look at global data record nearly 122 billion emails are sent every hour across the globe.
5. Mobile Marketing
Globalization and technology have made it possible for every person to carry mobile devices with them. The mobile market has a lot of potential as it reaches out to large masses and Instant results can be obtained. SMS, MMS, and Push Notifications are the examples of mobile marketing. However, SMS marketing is quite popular in Europe and Asia.
6. Web Analytics
Web analytics is an emerging tool in whole Digital Marketing domain. It can be described as measurement, collection, analysis and reporting of web data for business and market research. Google analytics is widely used these days to improve the effectiveness of a website. Additionally, you can track information such user location, type of browser being used for browsing and time spend on a website using any analytics tool.
This article is written by Jihn Siepen. He is Digital Marketing Strategist & working for a reputed SEO Services Company in India. He is a regular contributor to numerous online magazines and journals and has been helping small business owners plan their strategies for success since 2009. Follow him: Google+ | Twitter.