If your business is planning on selling any products or services via the World Wide Web, ranking higher than your competitors on Google is an absolute necessity for potential customers to find you. The truth is there is no point of crafting a fancy website with amazing products at the best prices if your site cannot be found on the page of search results on Google. After all, studies have shown that websites ranked number one receive an average click-through rate of 36.4%, which is more than double the rate for the number two spot. In order to ensure that you are not missing out on this valuable traffic that can turn into sales, read on to learn the top seven tips for stepping up your eCommerce SEO game for a stronger online retail presence.
eCommerce SEO Tips #1 :: Research the Most Effective Keywords
For having the highest conversion rate possible, be sure to choose specific long-tail keywords that aren’t too general so that you can effectively compete for them in Google. Look for words or phrases with high local monthly searches that are directly related to your company. As a general rule of thumb, it is wise to consider relevancy, search volume, and ranking difficulty when choosing your keywords to ensure they are neither too broad nor too competitive.
eCommerce SEO Tips #2 :: Include Keywords Strategically in Anchor Text
That being said, it is important that you avoid using the same anchor text throughout your website and committing keyword cannibalism. When you use the same keywords in multiple pages of your site, you will confuse Google, compete for rankings with yourself, and be penalized with weaker traffic. To make certain you are not doubling exact keywords, you may want to create a spreadsheet with all relevant keywords and upping your variety.
eCommerce SEO Tips #3 :: Create Snazzy Product Descriptions
One of the best ways to enhance your search engine optimization is to compose original high-quality descriptive content that not only helps your customers choose their purchases wisely, but also garners attention from Google. It is also smart to count the number of words that are used on a blank product page to estimate how much unique content you will need.
eCommerce SEO Tips #4 :: Make Proper Use of Product Images
Since the search engine spiders crawling through your website don’t have the brainpower to instantly recognize images like the human eye, you will need to optimize them using alt text with keywords. Make sure that each tag you create for each image is as relevant as possible so that the alt text associated with each image is unique. Another helpful hint is to make the image file size as small as possible without sacrificing quality to guarantee fast page load times.
eCommerce SEO Tips #5 :: Build Strong URL Structures
Another equally important benefit of building strong URL structures is enhancing the overall usability of your website so that customers have a more pleasant experience searching through your products or services. Whenever customers are able to easier find what they are looking for in your well-designed website architecture, you will have the highest chance of converting clicks into sales and boosting your site’s ranking.
eCommerce SEO Tips #6 :: Keep Track of Your Website’s Traffic
Also, it is important that you looking beyond the traffic statistics to actually identify how many of your site’s visitors are actually opening their wallet to make a purchase. When you are more aware of your profit increases, you will have the best chances of identifying exactly where your site is going wrong, improving your overall eCommerce SEO strategy, and generating more paying customers.
eCommerce SEO Tips #7 :: Ask for Honest Customer Reviews
In addition to enhancing your sales, honest customer reviews also positively impact your search engine optimization. Since reviews create fresh content and keep the website active frequently, it will be easier for your website to reach the top of Google’s search results. Simple tricks like this are what really help to improve your overall eCommerce SEO!
This article is written by Shane Barker. He is a digital marketing consultant, named the #1 social media consultant in the nation by PROskore Power Rankings. He has expertise in business development, online marketing and is an SEO specialist who has consulted with Fortune 500 companies, government agencies, and a number of A-list celebrities.
Great Tips. It will really helped me lot. Thanks for sharing.