2018 is going to be a huge year for businesses all around the world. Regardless of the size and value of your business, you can still gain a lead over the competition. All you need to do is look outside of the box and put together an incredibly effective marketing campaign. Utilizing social media to your advantage is absolutely pertinent. With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover tips for putting together a successful social media marketing campaign this year.
1) Stay Active
Some people use social media and give up after a few weeks. Social media success is not something that is going to come overnight. It can be tough and time-consuming. With this mind, you’ll need to stick with it and remain active for the long term. By remaining active, you’ll have a much better chance of getting more followers and likes. Each tweet you make has the potential to bring you more attention. With this in mind, you should always tweet more often, so you can get more attention.
2) Using Images
It should come as no surprise to learn that consumers have a shorter attention span than ever before. You cannot expect people to read thousands and thousands of words. The content needs to be spectacular. This is where social media excels. Social media gives you the ability to post images alongside your texts. By using eye-catching images, you’ll be able to grab the client’s attention and force them to pay attention. This could result in a higher engagement rate, more likes and more follows.
3) Scheduling Posts
Scheduling posts are immensely important. As a business owner, you’re responsible for satisfying your clients, building your site, and keeping an eye on your workers. You have little to no time to work on social media. This is why all business owners should be scheduling social media posts in 2018. By using a scheduling system, you’ll be able to create multiple posts right away. Then, you can schedule them to be posted at a later date. This can save you a significant amount of time while ensuring your social media accounts remain active.
Evgeniy Royd, CEO of Bigbangram.com, insists “Scheduling posts is one of the best ways to maximize efficiency, save time and reach a broader audience.”
4) Video Content
There is no doubt that consumers prefer visual content. The text is great and images can be effective. Nevertheless, video content is even more effective. A good video can capture the client’s attention for thirty minutes or longer. Most people think about YouTube when considering videos. You should not dedicate yourself to a single platform. Be sure to use video content across numerous social media networks, including Twitter, Facebook, and Instagram. Videos will bring you so much more attention than the alternatives!
5) Use Social Media Advertising
Pretty much every social network out there has paid to advertise. Over the past few years, paid advertising on these platforms has continued to grow more and more popular. 2018 will be no different. If you want to get ahead in 2018, you’re going to need to spend a little bit of cash. Paid advertising can give you a significant boost for a little bit of money. Just remember to make posts that will be worth promoting. You need to work diligently to create engaging and highly attractive posts that will gain a lot of attention. Only your highest quality posts are worth promoting!
6) Completely Customizable Chatbots
Chatbots are not really a thing of the future. In fact, they have been around for quite some time. With that being said, they have greatly improved since they were first introduced on the market and 2018 might just be the year they make the most impressive improvements. When you are on social media, it is imperative for you to respond to your viewer’s questions and responses, but what if you are receiving thousands of questions and responses a day? It would be nearly impossible for a single individual to respond to all these posts. However, customizable chatbots can change this, as they can respond to your followers and viewers with programmed responses.
7) Take Advantage of Instagram Stories
It really wasn’t that long ago when Instagram stories were introduced to users for the first time. Since that time, this feature has become a really huge deal and it isn’t going away anytime fast. In fact, the daily users of Instagram stories have surpassed SnapChat viewers and this is just one year after the launch of the feature. One of the things that are making this feature so popular is that gives users the ability to add a link to their stores. However, you must have at least 10,000 or more followers before you can add a link. This link could trace back to your website or profile, which is just going to grow your following and popularity.