SEO & Marketing

Forms are bread-and-butter of website value metrics. For businesses, forms are used for purchases or to collect leads. Other websites are monetized in other ways which use forms, including subscription forms, file downloads, or to complete other value propositions. And like many other web elements, form design can be greatly leveraged to increase conversions and therefore a website’s bottom line. But how? It’s true that most website owners, and even most website developers, use out-of-the-box form solutions without thinking twice about …

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As an entrepreneur or business owner, you are constantly on the lookout for ways to get customers in through the door. One way to do this is public relations – the art of influencing public opinion through communications. Public relation is an authentic way to gain positive brand mentions and broaden your reach. When you get the right kind of publicity, more prospects are likely to be interested in your brand. You may be unsure about how to use PR …

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Have you heard of an architect who draws up a plan for a house without knowing how many bedrooms it must have or any other specifics like the plot size? No, right? Spearheading a website design for your business or a blog, without any content, is much the same. … and allow me to illustrate why it is so. When Content is Driven by Design Think of someone who wants to start their own blog. They don’t have the content …

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The next Google Penguin update may be named as penguin 4.0, will step into the market as soon as possible and we all should aware of its consequences. Gary Illyes from Google posted on Twitter that the coming Google Penguin update will be the last Penguin update. He further added, “It’s likely there won’t be next one,” Latest Updates in Penguin Penguin 3.0 — October 17, 2014 Before one and a half year, the Google had launched a Penguin refresh …

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The new buzz word “Millennials” is taking the digital world by storm. What does it mean anyway? The word Millennial is used to refer to those individuals who were in early teens or tweens at the start of the new millennium (the year 2000). This generation comprises the major chunk of the working population in today’s time. In essence, most of the products and services are built around these Millennials and makes up the majority of business for big and …

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Companies of all sizes can be fooled by SEO companies offering cheap services with a guarantee of being on the first page within weeks on an ultracompetitive search term. These services are too good to be true in nearly all cases as even the ones that might work can lead you to a Google penalty or de-indexing within a few months. Having a good SEO company is going to cost you quite a bit of money. This money is worth …

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Great social media marketing can help build a business or a brand. There’s no disputing this fact. In fact, a study by Shareaholic noted that social media referrals accounted for roughly 30% of almost all of the 300,000 websites they followed. And logically, it makes sense that marketing is driving that traffic far more than organic shares. But social media marketing can also be a snarl of procedures, tasks, and reporting. It can take up significantly more of a marketing …

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It is amazing how many people overlook such a great tool as Google Analytics. It is free to use, easy to understand, and provide some of the most valuable insights so to make someone understand how their business is going online. And yet, many businesses use it very poorly or don’t use it at all. But the truth is that if you start to bring it your tasks, Google Analytics can provide you with several insights about how to measure …

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Traditional marketing strategies don’t really work so well with startups, especially because of the limited budget that they have at their disposal and, sometimes, lack of experience. That is why startup entrepreneurs need to be inventive and find new ways of speaking to their customers, as well as continuously attracting new ones. However, there is one concept all businesses should incorporate, regardless of their size and budget: a marketing plan, exactly what to include. Different than a business plan, as …

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In the challenging race of getting an online presence, search engine optimization is transcending into a game of adaptation. Today, it’s not a good strategy to simply maneuver one’s way up the SEO ladder; rather it is a game of originality. In today’s fast-paced world, where search engines are continuously being upgraded to better serve searchers, a business is only qualified to participate given its immense power to adopt and adapt some more. Today, in this article we will discuss …

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