SEO & Marketing

Most of the blog posts are published with great expectations. A considerable amount of time is spent in preparing a topic of relevance for the readers and wait with great expectations once it is published online. Even after optimizing them for the search and social media, most of them find themselves in the midst of a dilemma as the popularity of the blog post traffic would be seen declining with respect to time. However, there are a few ways in …

Continue reading »

If you take a step back (many steps in this case) and try to understand the Internet eco-system as a layman, it is simple to understand. Imagine a busy marketplace or a shopping complex; there are many shops offering a variety of products and services and there are a bunch of people roaming around, looking to buy products or avail the services offered. Three levels Now this shopping arcade is divided into three levels – The first floor is called …

Continue reading »

If you carefully analyzed the visitors of your website, you’ll get to know that the most valuable visitors are the ones who return often. Not only the returning visitors are loyal to your brand, but also they’re most likely to purchase the product you sell on your website. When someone often returns to your website, it is evident that you made enough of an impression to get them to come back. Now that they have liked you enough to return, …

Continue reading »

Marketing is one of the aspects of businesses that have gone digital and the situation is completely irreversible. This means that companies have to go out of their ways to ensure that they remain relevant and appeal to their customers on the digital platform. Search Engine Optimization (SEO) is one of the ways through which businesses have been able to take their place on the popular search engines. They make it possible for potential and regular often result from the …

Continue reading »

Web design and development have an extraordinary role in an effective online lead generation. Many companies go astray by failing to appreciate the interconnectivity, taking (or not taking) design and development decisions without taking into account the impact on their lead pipeline. The Lead Generation Ecosystem infographic was created by Straight North, an SEO agency in Chicago to help online marketers, designers and developers see the whole picture. Two aspects of the infographic designers and developers should take special note …

Continue reading »

Writing an exceptional SEO friendly article is a creditable job. Here I am giving you some tips on how you can achieve the compliments of writing a great search engine optimized article in a professional way. These tips will also help you to understand how you can prevent yourself to make your content over-optimized. One thing always needs to be kept in mind that your writing should be very simple and very much understandable to the mass of people you …

Continue reading »

Social media accounts became one of the most important assets of any company nowadays. They are monitored and fed on a daily basis so to keep the target audience engaged and our brand awareness on a top level. And, in order to get it done, the norm is to try and test any possible strategy that might keep our metrics increasing. The only problem with this approach is that you might be doing things that aren’t helping you to achieve …

Continue reading »

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated and lucrative place for businesses. Social networking platforms have created a marketplace for all businesses where they can find their …

Continue reading »

Videos are fast becoming the preferred form of marketing content, according to research published by the Aberdeen Group. Unlike many other forms of marketing, which have nebulous returns, videos often demonstrate significantly and high ROI for most of the companies which use it. And best of all, a video can be used for many of the same tasks as more traditional text content, from lead generation to building brand awareness. With that in mind, we’ve taken pains to gather some …

Continue reading »

As is the case with many other sectors, the advance of technology has transformed the travel industry during the last decade. This applies just as much to how travel opportunities are marketed as to operational issues, including making reservations, checking flight times and sourcing local knowledge about destinations. There are important new developments ahead, and travel companies need to engage in some smart marketing if they are to retain and grow their customer base. Making connections Some travelers are still …

Continue reading »