SEO & Marketing

Every email marketing campaign is centered on a key element: customer focused experience. When using the email marketing approach to make your business known to the masses, it is important to deliver the right type of message to the right type of people. Some companies might think this is – it’s not. Due to the rise of social media, many marketers have classified email marketing as uncool, old-fashioned and outdated. Contrary to popular belief, the approach can still render results. …

Read more »

The vastness of the internet has created a separate world and a space full of business marketing opportunities. As more and more digital channels continue to flood the marketplace, the need for a comprehensive approach to omnichannel selling becomes a must for any small business, entity or enterprise. In 2016 it has been heralded the year for marketing automation. The reasons for marketing automation adoption include the following:Companies that invest in marketing automation will benefit on great return on investment (ROI). …

Read more »

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer …

Read more »

Cause marketing has been around for years. However, it will not be surprising if you just heard of the term recently. It was introduced back in 1976. The idea behind cause marketing is to give back to the community. Your brand has to be seen to give equal weight to both societal interests and business interests. But how do you run a successful cause marketing campaign? Although cause marketing has been around for decades, there is a new change today …

Read more »

In our day and time, copywriting and content creation are the touchstones of successful marketing, while higher conversion rates are the goals of every small or big business. Today we will analyze a few tips and recommendations on how to use copywriting to boost your conversion rate. According to recent statistics, we live in a “content shock” era – 25,000,000 pieces of content are shared every day. With so much content poured upon us, can we still be talking about …

Read more »

Being a content marketer, especially if you are working hard to become a great one, also assumes having the right tools in hand. Working with proper tools does not mean that you are cheating, as they will only make you more efficient. And efficiency is highly appreciated these days, because time is a precious commodity for most people, especially for business owners. So, if you want what tools are the best to use when wishing to be a reliable and …

Read more »

Facebook has successfully proved itself as the social media King and billions of its active users have made it an excellent advertisement platform for advertisers and marketers. Facebook, which turned out to be the biggest rival of Google ads, has introduced various advertisement features ensuring big returns on investment. Undoubtedly, Facebook’s advertisement features are very flexible and friendly but many online marketers failed to understand how to get most out of it. It simply means you just need to understand …

Read more »

Why are we talking about email list building? Customers are the lifeline of any business. Whether you have a small business or own a multinational company, you can’t survive unless you have a steady stream of customers buying your products and services. When it comes to enticing people into purchasing from you, the good old email still beats the newer kids on the block. According to a study; percentage of the purchase made via social networking, emails rank at the …

Read more »

Creating and implementing marketing campaigns are two main steps towards a successful brand, but these steps mean nothing if they are not followed by data monitoring. A quality business should not concentrate only on success. They should also focus on learning from the ups and downs a complex marketing activity comes with. And how else can you find the recipe for success if not by measuring the performance of your marketing strategies? It’s highly doubtful that a team can possibly …

Read more »

The modern consumer tends to feel ennui with those old marketing practices. They can easily find information about any kind of product by surfing on the internet. Therefore, all of the marketers need to assimilate the value of investing their time and money on devising and deploying strategic internet marketing services for taking their business to the next level of corporate prosperity. SRM (Social/Supplier Relationship Management) practices are the main components of snackable strategies particularly devised for the deployment of …

Read more »