SEO & Marketing

It’s important for Insurance companies to acknowledge that what they’re offering isn’t appealing to most people in the demographic of 18-34 years old. The under 35 years age group happens to be the largest group of internet users, consisting of over half of all internet users worldwide. This creates a huge roadblock when it comes to online marketing. Because not only are the majority of internet users not interested in insurance, but the portion that is interested still wouldn’t be …

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A growing number of internet users are turning to their mobile devices instead of the more traditional desktop computer to get online. Although a mobile interaction is nothing new for big businesses, this is an area that may take a bit longer for smaller players to access. You can’t neglect the impact of mobile use for long if you want to remain competitive. Small businesses need to cater to mobile visitors as much as — if not more than — to …

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A mobile application is your golden ticket to reaching a vast audience. Nowadays, smartphones have gone beyond just being useful tools for communication. They are a valuable source of information and entertainment for their users. So, opening a marketing tap here will generate you an impressive new wave of prospective clients. However, before applying your mobile marketing strategies, you should accessorize them with some intuitive marketing automation features. These will help you collect insights about your mobile users and automate …

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In a competitive business environment, no longer restricted to confined office space and leaflets, websites play the biggest role in connecting the business to its target audience. In that regard, Search engine optimization (SEO) comes forth as a blessing for internet aspirants. Growing demand and the deep-reaching set of benefit are surely reasons for many companies to outsource their SEO deals, but off-shoring to any other SEO agency just ‘cause their rates are cheap comes forth with its’ downsides. Quite …

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Businesses must think smarter if their marketing efforts are to reach as many of the right people as possible. Think of targeting potential customers rather than relying on a shotgun strategy that simply names your product to a large number of people, whether they are interested or not. Social media is a great way to get your message out and interact directly with potential customers who may, in turn, either help make or break your business with online reviews. Today’s …

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Search Engine Optimization has many myths that have spread like wildfire throughout the internet.  These myths are propagated by bloggers who often have never actually ranked a website.  They are just regurgitating what they heard and what sounds right, but what has little to no basis in what it really takes to rank a website well in Google for valuable search phrases. Google enjoys many of these myths.  They even help spread some of them because they want to make …

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Looking for ways to leverage your marketing efforts? Why not try implementing influencers into your marketing strategy? Influencer marketing has recently been adopted by marketers across the globe in order to achieve their goals more effectively. There’s a good reason for this. Whether it’s with lead generation, boosting conversions, or gaining more loyal customers; influencer marketing has shown to be beneficial in improving all these aspects. Facts behind influencer marketing and its benefits If you’re skeptical about these claims, you …

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Just when you feel like you’ve caught up and have an active digital marketing strategy, a new trend seems to emerge that suddenly dates you. In this case, it’s video. While video has long been a valuable marketing tool, it’s now considered a must-have marketing tool. Is video a part of your digital marketing strategy? Here’s Why You Need to Use Video If the video doesn’t already play a major role in your overall digital and content marketing strategy, then …

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Digital marketing has been the prime focus for all corporates in recent years. Whether it’s a small business or large multi-national firm, every organization seems to be spending heavily on digital marketing. A few years ago, SEO was a game changer in digital marketing but it quickly faded off due to unpredictability. Marketers then switched to SEM methods namely PPC/PPV advertising. SEM is still practiced today but unless you have an expert marketing team, it can quickly eat up marketing …

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Alright, so you’ve got a great product or service to offer your customers – but how can you effectively let them know about it? Before you can sell, or even offer, what you’ve got, you have to attract them to you. Writing blog posts is a great way to inform potential customers about how you can solve a particular problem they’re having… but getting them to click and read can be a difficult thing to achieve. Then, the challenge becomes …

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