SEO & Marketing

Consumers are more likely to buy products from a brand that they recognize. What does this imply if your business does not have sufficient brand recognition? Do you interrupt customers’ buying decision process to draw their attention? That seems like an unusually radical approach, doesn’t it? It’s better if you adopt a long-term approach. Brand building is a journey that you build upon and evolve along with your business. This is easier said than done, mainly due to the fact …

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Folks, we know that 2017 is shaping itself to be a great year in the world of digital marketing. More and more audience are turning their internet as their primary source of knowledge and information. The Internet makes sense to influence the massive volume of online marketing platforms available to you. Technologies allow us to embrace innovation and come up with a newly improved ways. We have to adapt to invent new and improved ways for reaching out the customer. …

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Twitter is the biggest platform to connect a large number of audiences. Start-ups and all other companies can make optimum use of Twitter and reach a maximum number of people. Using it as a weapon for marketing purposes would be the smartest way to boost your business. Embrace Twitter for external marketing as it would be pocket-friendly. Unlike other marketing techniques, it is way more reasonable because extra expenses are not involved over here. Below, there are a few strategies …

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When you search Google with a question, it tries to answer it immediately. Try this: write the keywords how to breathe for Pilates in the search engine. What you see at the top of the result is a snippet. It gives you a definition of the term, practically answering your question straight away, so you don’t even have to visit the page. The point is: if you want to take your search further, that’s the page you’ll probably visit. That’s …

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It has only been a few short years since social media became a part of everyday life. However, it has quickly become an essential marketing tool for every business. Much like how websites used to only be for huge corporations and were unnecessary for small and medium-sized businesses, they are now used by almost everyone, and so is social media marketing. Even local independent businesses use Facebook pages for open and closing times, and other advertisements. It’s an accepted truth …

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When you are trying to rally up your companies marketing efforts, it is easy to see what other companies are doing and try to copy what you see them implementing. It’s easy to look over the shoulder of a competitor and see what they are up to, hoping to catch a glimpse at a suggestion that you should replicate. But when you do not fully understand what it is that they are doing, it is easy to waste a ton …

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With millions of applications available across iOS, Android, Windows, etc. sometimes it is difficult to discover your application. Getting your mobile application discovered easily is the fundamental challenge faced by every mobile app marketer. Mobile app marketing is the major requirement for the successful growth of the mobile application and your business. A mobile app cannot succeed on any major mobile platform without an effective marketing plan. By applying appropriate marketing strategies, you can make your mobile app discoverable among …

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Real estate sales can be a lucrative—if tricky—business. If you’re a homeowner looking to sell your home as quickly as possible, or for the best price possible, you’re better off working with a real estate agent. According to Green Residential, only about 10 percent of homes listed as FSBO (for sale by owner) end up selling. But if you’re a real estate agent, your job will depend on your ability to spread the word on new properties as quickly as …

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Two-hundred years later and that statement still rings true, especially in business. The ability to make sudden changes in areas like marketing can help you steal a march on your competitors. In this article, we explore five marketing tools – some free, some not – that could help streamline your marketing efforts and provide you with exponential business growth in 2017. Analytics & Data Big data isn’t only for big businesses. The fact is that information about how your customers behave …

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