SEO & Marketing

With millions of applications available across iOS, Android, Windows, etc. sometimes it is difficult to discover your application. Getting your mobile application discovered easily is the fundamental challenge faced by every mobile app marketer. Mobile app marketing is the major requirement for the successful growth of the mobile application and your business. A mobile app cannot succeed on any major mobile platform without an effective marketing plan. By applying appropriate marketing strategies, you can make your mobile app discoverable among …

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Real estate sales can be a lucrative—if tricky—business. If you’re a homeowner looking to sell your home as quickly as possible, or for the best price possible, you’re better off working with a real estate agent. According to Green Residential, only about 10 percent of homes listed as FSBO (for sale by owner) end up selling. But if you’re a real estate agent, your job will depend on your ability to spread the word on new properties as quickly as …

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Two-hundred years later and that statement still rings true, especially in business. The ability to make sudden changes in areas like marketing can help you steal a march on your competitors. In this article, we explore five marketing tools – some free, some not – that could help streamline your marketing efforts and provide you with exponential business growth in 2017. Analytics & Data Big data isn’t only for big businesses. The fact is that information about how your customers behave …

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With each passing year, more and more businesses are going online to increase their exposure. Some are simply utilizing the web to gain foot traffic to their place of business. And others are actually setting up an eCommerce arm of their company. Whether you sell products and services online or are simply introducing your company and explaining what it is you do, you can effectively use printed media and digital marketing to increase your exposure. Here are three ways they …

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Explainer video rocks – well, at least the good ones do. These quick little snippets are like a frenzy of information, packed into a seemly simple little package. Done right, they can be wonders when it comes to boosting conversion rates, driving audience engagement, and building your brand. But that’s the thing – making a great explainer video, one that’s clean, straightforward, and entertaining enough to break through the constant online noise is anything but simple. That’s not to say …

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Newsjacking is the process whereby brands capitalize on the news stories. The aim is to jump the bandwagon as well as to capture audience’s attention. If done in an efficient manner, you will have positive brand awareness. A double edged sword, done wrong it can backfire. The art of picking up the relevant story is essential here since only that can create value for your brand, in turn. PR of your brand will be off the roof! Now that we …

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We are in the modern era of high-speed internet and online streaming. Watching online videos are now an integral part of our life. We are not only streaming movies or favorite TV shows. We are also watching product reviews, tips, tutorials, how-to videos, news and every other thing that you can possibly imagine. At the current stage, video marketing is becoming the most essential part of online marketing strategies. If you are running a business (online or offline) and wish …

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While producing amazing content should be the foundation of your content marketing strategy, it’s not always realistic to keep coming up with it frequently, while never letting the quality suffer. Also, it’s not a very cost-effective approach, because no matter how much money you put it into it, it’s still a bottomless pit. The solution would be to recycle and curate brilliant content created by others. You save money, avoid plagiarism, and provide yourself with just enough time to come …

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