SEO & Marketing

Search engine optimization is among the most controversial issues in content marketing today. From local optimization, Meta descriptions, crafty YouTube descriptions… you get the idea. Everyone has their own idea on what SEO entails. In this post, we’ll focus on the relationship between link building and SEO. While keyword stuffing is a thing of the past, the DIY link building outreaching method is 100 percent alive and kicking (For more click here: https://landingi.com/blog/the-diy-link-building-outreaching-method). But what is link building? It’s the …

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Getting better SEO results from a given campaign produces a higher ROI. It’s certainly important for every company or website owner to create improved performance over time. We’re all in a race against our nearest competitors. Doing more things right can deliver that better ROI that we’re seeking. Let’s look now at some ways to boost SEO results. The Challenges of Prospecting Guest posting can be done well or poorly. The poor approach is to spread yourself thin by gathering …

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As a business leader, few things are more important than understanding what your customers think about particular topics. And while there are plenty of ways to tap into their thoughts, online surveys are among the most effective tools you have at your disposal. The Power of Surveys If you’re like most marketers, you’re highly opinionated. You have very specific ideas regarding what should and shouldn’t be done. But have you ever paused to consider that your opinions might not be …

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Search engine optimization and search engine marketing are actually not as complicated as they can initially appear. If a business wants to succeed in today’s technological world, it will need to take advantage of both search engine optimization, or SEO, and search engine marketing, or SEM. These two promotional strategies allow businesses to connect with internet users on a continuous basis while simultaneously increasing the effectiveness of their website. What is Search Engine Optimization (SEO)? Search engine optimization is the …

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Social media is a different planet altogether, and yes, we all are its inhabitants, to the extent that people nowadays are spending more time on it, than in the real world. So, why not businesses? The increasing popularity of social media has tempted the businesses to the core, particularly, from a marketing point of view. We have them all on at least one of the social media platforms, of course, except the losers; be it the businesses offering baby bottles …

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If you are planning to promote your product to your existing as well as new customers, then you need to run an impressive marketing campaign that can help you to achieve your goals effectively. Location-based marketing is one such strategy which is getting a lot of attention from companies who want to promote their brand to customers. A recent analysis has predicted that in coming time companies will spend a chunk of their advertising budget on location-based advertising and the …

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There is no question about the fact that SMS marketing is one of the most reliable and successful modes of marketing communication. Being permission-based, text marketing offers a golden opportunity for business marketers to keep in touch with the most prospective consumers and share the most vital business information and offers with them on time. There are many reasons why you should consider SMS marketing as a primary mode of your marketing communication strategy like:However, to enjoy these benefits, you …

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So, you’ve taken a leap and finally created your own website. You’ve uploaded a bunch of material and written blogs to attract potential customers but you still feel like your conversion rates are not where they should be in order to build your brand further. If that is indeed the case, then you should look into some tried and tested trends in web design that will help you gain more leads. Many top websites in the world employ such trends …

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