There are many reasons why certain emails get ignored or deleted before being read. One is that they look too spammy and people don’t want to click on them because they think they’re just getting more spam. There are some easy ways to increase your email open rates and get more people to read your emails. It becomes important because the way you present your message can affect its response rate. What is an Open Rate? An email’s open rate …
LinkedIn will become the best tool to generate leads for your business when it is used accordingly. Lead generation is an essential piece of business. If you need to have to pay clients, you need to assemble a solid stream of leads. Yet, creating leaders isn’t just about as simple as one might suspect. Indeed, it requires a lot of artfulness and a ton of time. Reports say that 65% of organizations say producing traffic and leads is their top …
Today businesses take their business online in order to create an online presence for expanding their audience and overall growth. But in recent times that’s not enough, even posting regularly without a solution or proper strategy is not enough for getting outstanding traffic and amazing brand awareness. Here comes SEO for your rescue, that is Search Engine Optimization. Let’s find out the facts, myths, and benefits that come with SEO. Unfortunately, many businesses are not aware of this. So, let’s …
“Content is king.” This is the first lesson every person who is just starting into the SEO world is taught. And there is so much truth to it. After all, it is the world of content, and we are just living in it. What we see is content, what we share is content. Everything we learn is from content. What we enjoy is content, what we dislike is content. So, content is everywhere, whether we want it or not. It’s …
Businesses are always on the lookout for creative marketing strategies to spread the company’s message and promote brand names. In this sense, gamification has become a popular marketing strategy to reach customers online and via connected mobile applications, like online casinos do with their “deposit 5 play with 50” offers. Several gamification or gaming techniques, like incentives, scoring systems, ranking lists, and competition, attract consumers to create connections, build brand loyalty, and give the customers reasons to keep coming back …
How do you see Search Engine Optimization (SEO)? Usually, as a strategy to boost organic traffic on your site or establish your online presence. But SEO is much more than that. SEO plays a vital role in raising your brand awareness and helps you to attract the right traffic to your website. It consists of optimizing websites and web pages to uplifting the ranking of websites in search engine results and achieving a spot on the internet through higher visibility, …
Owing to today’s fast-paced lifestyles, consumers don’t have time for gimmicky campaigns. Instead, they take stock of their direct experience with brands, listen to what their family and friends have to say, and go by the customer reviews that crop up online. This highlights the centrality of customer service to the process of showcasing a business in the best possible way. A customer support team that always offers product knowledge and helps consumers solve product-related issues will gain the customer’s …
Are you planning to launch an eCommerce influencer marketing campaign? Good plan! Social media influencers can drive your eCommerce sales through the roof. Why so? Because influencers foster consumer trust, which is an essential driving force behind most purchase decisions. Additionally, they boost brand awareness and reach, which can be game-changers in the competitive eCommerce industry. In fact, 58% of consumers have purchased a product on an influencer’s recommendation. Image via Edelman If your eCommerce influencer marketing campaign is not …
When we talk about marketing, we automatically get images of billboards and fancy advertisements that cost millions. But it is something way vaster and ahead of that. Basically, the goal of every marketing team is the same, it is to sell the services and products of the company to their target audience. But it does not begin or end over here, there is a long list of methods through which marketing is done. And using email marketing services is one …
A well thought corporate video production made especially for your business is not only the best way to communicate with your audience, but it can also increase conversions. It is a strategy that is increasingly being utilized by businesses around the world. The year 2020 saw almost 90% of businesses include video in their marketing campaigns. A global internet forecast report has predicted that by 2023, 82% of all internet traffic will be video traffic! Time spending online Since the …