Tutorials

Why Email Marketing is Still One of the Most Important Tools in your Online Marketing Strategy

Best Way to Use Email Marketing Tool as Your Online Marketing Strategy

Despite the arrival of mobile and social media marketing, email marketing tool remains to be one of the most reliable digital strategies. Why not? There is more to email marketing that no other type of marketing can offer digital marketers. In fact, email marketing is regarded as one of the best tools to use nowadays. Here are the reasons behind this claim. 1) Customer acquisition and retention Based on various surveys, such as the one commissioned by Marketing Sherpa, 73% …

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WordPress

How is WordPress Helpful in this Fast Life?

WordPress is easy to use and saves time, something you are not likely to have in abundance if you are an entrepreneur. Setting up, managing, and propelling forward a business is anything but not time consuming. Thanks to WordPress, at least you wouldn’t have to spend hours managing your website or blogging. Here are top ways in which WordPress helps save time. Makes Managing a website easy, even for novices You don’t have to worry about learning HTML or something …

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Email Copywriting

Top 10 Effective Email Copywriting Tips for Improving Conversion

A number of approaches have been used till date to grab subscribers’ noteworthy attention so that it could result in improved conversion rates. Although email marketers use diverse strategies to improve the significance of their campaigns but they fail to grab users’ attention with the same. A number of email marketers are still not aware of the approaches that could help them generate an effective email copywriting that could further help them in improving the subscribers’ list. If you are …

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Mobile E-Commerce

Things You Should Know Prior to Opting Mobile E-Commerce

The most important trend with e-commerce is occurring on tiny screens. Mobile conversion rates are huge right this moment probably bigger than you think. If you’ve recently been neglecting mobile conversion optimization, it’s time to hone in on the few specifics, and get with the game. Everyone understands that e-commerce is usually a constantly growing area of the larger retail store and the business sector landscape, but are you aware that mobile E-commerce keeps growing faster? Given the actual growing …

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5 Awesome Mobile Payment Options - Pay With Your Phone

5 Awesome Mobile Payment Options – Pay With Your Phone

The mobile payment industry is one of the fastest-growing industries as more and more businesses are providing mobile payment options to expand their business for an increasing number of online and walk-in consumers who prefer mobile payment methods. This has been evident by the growth of $100 billion industry in 2011 to $431 billion industry now [1] which is expected to double by 2019 [2] and a growing interest by technology giants like Apple, Samsung, and Google to launch their own …

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Top 5 eCommerce Predictions on 2nd Half of 2015

Top 5 eCommerce Predictions for the 2nd Half of 2015

The year 2014 saw a huge surge in eCommerce revenues across the globe. According to a report by Forrester, 2015 will be no different wherein eCommerce revenues will continue to grow as new brands enter into the global road-map and execute new strategies. New businesses are offering creative products and services to win the eCommerce game. The online buying behavior of shoppers has continued to evolve and present new opportunities for marketers. This certainly is a challenging industry to be …

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Mobile Marketing

High Time to Gear Up Your Mobile Marketing Plans

Time and again, a company will come up with the question which is more of a dilemma, “Is it the right time to drive most of the marketing resources towards mobile marketing?” Most of the time this question will be left unanswered and conventional practices shadows its importance for the fear of not getting good returns of investment. It is time to delve inside this idea to make mobile marketing an important part of your company’s business plans. We are …

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video marketing

Video Marketing – A Rank Boosting Marketing Technique for Websites

Video marketing is a great way to help your SEO but isn’t part of everyone’s strategy when really it should be. With today’s search engine results videos can take a much privileged place when it comes to where they rank.  No longer do you have to go directly to the likes of YouTube or DailyMotion to playback a video, instead they appear right at the top of search for chosen keywords. If that’s not enough to get you preparing your …

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build insanely great mobile app

How to Build an Insanely Great Mobile App

Building a hugely successful app is hard. For most users there are just about 20 apps they open at least once a month. That’s a tiny number and don’t forget you’re competing with over 1.5 million apps in the App Store (Statistics provided by Statista). However, some apps make it, and it’s not because they’re lucky. There are some consistent patterns among hugely successful apps that make their success possible. Here are some of them. Solve a Problem Best products …

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Understanding Facebook Marketing

Why Understanding Facebook Marketing is Important

Facebook is the most popular among social media networks. It has more than 1.35 billion users, 1.23 billion are active and over 945 million are active daily. Through Facebook, you can trackback the origin of your race; you can reconnect again with your childhood friends, long lost friends, faraway and distant relatives; or simply communicate with someone through Facebook. And to add to these facts, Facebook is one of the most effective ways of online marketing because of its wide …

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