Nowadays, social media is flowing in viral posts, spreading more rapidly and successfully than any marketer could have anticipated in the past. At this point, every successful marketing campaign includes viral social posts in many forms, each form better than the other. The process of creating such posts is rather challenging for many marketers, but once you master the process of making a post go viral, you are making a big step towards successful brand recognition and business promotion.
Other than being one of the most popular marketing strategy tools of today, going viral is actually very cost-effective. Therefore, choosing this method in your strategies is not only a very effective way to get the idea to many but also one of the cheapest methods for promotions seen since the invention of technology.
So, how do you make your posts go viral in a Web filled with successful marketers? If you want to make your posts stand out from the crowd, you need to learn all the tricks and tips for content promotion. Here are some ideas that will get you started:
1. Spread Inspiration
Good content will always beat bad content. We are not speaking of bad content in the sense of a bad piece of writing, but of content that spreads negativity instead of optimism and inspiration. If you want to go the right way with blogging, spread some inspiration instead of bad news.
There is a lot of truth in this expert’s words. People have enough struggles and problems in their lives, and while it is recommended to tap into emotions to build relationships with readers, inspiring them with positive things is always the best way to go. Readers will more likely enjoy your content and be engaged in reading it if it brightens their day, not makes them feel sad or depressed.
2. Go with Simple Instead of Complex
As we said, people are often overwhelmed by their everyday obligations and tasks. When they have the time to read some content, they won’t be looking into lengthy and complex pieces that require a lot of time and dedication.
If you want to create content everyone will want to read, go for a simple message. Create some meaning in short and concise writing, and make it simple to attract the audience of all ages and types. Only in this way, you can create what we call ‘a viral social post’.
3. Know Your Audience
Viral social media posts only work when targeted to the specific audience. Therefore, one of the first things you must do before even thinking of creating your content is to create a post that targets the people you want to read it.
How do you do this?
Think about the following questions:
- What are you trying to promote with your content?
- How can you promote the product or service to achieve more sales and higher brand recognition?
- Who would purchase your products or services or be interested in reading what you have to say?
- What are the needs of your target audience and what can you do to fulfill them?
4. Focus on Relevancy
Now that you know who your target audience is, create relevant content. Tailoring keywords that will attract the right readers, sharing content through the appropriate social media channel, and using appropriate images for your target audience are just a few of the things you should do to make the content relevant.
If you manage to learn who your target audience is and what they need, you will go viral without any trouble.
5. Follow Trends
Twitter and Instagram use hashtags, while Facebook uses check-ins and allows you to create events. Trends in the social media world change almost daily, and you must keep track of all changes if you want your content to go viral.
Concentrate on the platforms that your target audience uses most, and try to ride on trends when going viral with your content. The right use of hashtags and other popular trends will get you more shares than any other strategy.
6. Pick Your Timing
The peak hour of all social media platforms is different, but this is not all you should pay attention to. In addition to focusing on the peak hour of the platforms you use, try to determine the most frequent online time of your target audience.
For example, some target audiences will not be active on social media during workdays or work hours. You can best make your posts go viral if you post on weekends. Other groups have different schedules, and you can post your content in the evening or morning.
Basically, it will all depend on the social media you use and the people you want to target.
7. Make It Easy to Scan
Most social media users look for simple information that is easy to grasp. If everyone posted detailed and complex content, they’d have to spend hours reading online. Knowing this, you should always aim to make the content easy to scan.
If your goal is to create a viral post, you need to break up your content into small pieces. Limit the paragraph to few lines and keep the sentences short. And of course, use bullet points and headlines!
Are you ready to turn your content into viral social posts? Just follow these simple tips and tricks and create a successful marketing strategy that will bring your idea or business to success!
This article is written by Cathy Baylis from Assignment Masters. Assignment help for students comes from many varied channels these days and Cathy Baylis adds to this rich tapestry of skills and experience with her topic areas of career progression, leadership, motivation, productivity and personal development.