Why Understanding Facebook Marketing is Important

Facebook is the most popular among social media networks. It has more than 1.35 billion users, 1.23 billion are active and over 945 million are active daily. Through Facebook, you can trackback the origin of your race; you can reconnect again with your childhood friends, long lost friends, faraway and distant relatives; or simply communicate with someone through Facebook. And to add to these facts, Facebook is one of the most effective ways of online marketing because of its wide connections among people.

understanding facebook marketing - home

Selling your product before was limited only in the market place or in your local community. But now, because of social media, the international community became your potential market.

We all know that there are advantages and disadvantages in using Facebook. There is no question about that. The same as when we talk about Facebook marketing. According to fbinfluence, some companies which use Facebook as a market are successful, some were not. That is why, understanding Facebook marketing is very important.

One importance of understanding Facebook marketing is for the attainment of your goals. You cannot achieve your goals if you have no idea how to get there.

And if you were able to step up in attaining your goals, you cannot move on if you don’t know what to do next. This is another reason why understanding Facebook marketing is important, to know what should be done after another.

How to manage Facebook management is part of Facebook marketing, hence, you should also understand the technicalities of managing your page.

Here are some basic marketing tips you should remember:

1. Know your customers:

You must know to whom you are marketing your business. Their age brackets, their locations, sexes, their social statuses including their fields of interests.

understanding facebook marketing - customer

2. Have Facebook marketing objectives:

Your goal must be clear to you and to your team, if you have.

3. Observe the marketing environment:

Be aware of what is going on around which would affect your business one way or another.

4. Build a strong network:

Maintain connection and communication with your customers so they will develop loyalty on your business and your products.

5. Research about competitors:

Know if there are possible competitors around you so you will understand where you can improve your business and products.

6. Be efficient:

Attend to your customers’ needs and queries, if not immediately, at least as soon as possible.

7. Respect everyone:

Respect everyone not only your customers but also to non-patronage and competitors. Never engage in unfair competition.

There are a lot more of marketing tips you can find in the web, take time to know for your own benefit. Try checking this article: Ten essential marketing tips for everyone

Know how to effectively market on Facebook. If you are using Facebook as a marketing strategy, you should read links on marketing tips, especially about Facebook marketing. Here are some techniques:

1. Post regularly:

A liner or two will do.  Interesting and catchy words will make more visitors.  The more visitors you have, the higher possible customers you can get.

2. Know your potential market:

You must understand what your customers want and need so you will know what to give them and how to approach them.

understanding facebook marketing - age and gender

3. Update and monitor your page:

Let your viewers know what’s new on your services or products. Be aware of the number of visitors of your page to assess if you are reaching your desired market.

understanding facebook marketing - report

4. Be open-minded to comments:

You must understand and address these comments. Do not take it against the negative commenters. Instead, treat it as a constructive criticism. By doing so, you can improve your page so it will be more useful and be an effective tool in promoting your business. Tips on how to manage Facebook management also involve good attitude.

5. Do not be over complaisant:

Do not be satisfied that viewers know your business exists. Tag viewers once in a while in your posts or send them emails. This way, you are inviting them to join or comment to your posts.

6. Look beyond the first:

Turn your first time customer to be a regular customer. Do not give them bad experience in your transaction so as not to lose potential customers. Remember, each customer has friends and acquaintances who can also be your customers.

7. Customer service:

It is impossible to be online 24/7, considering the different time zones of your potential market. But at least attend to their needs or queries the soonest possible time. This will make them feel valued and not ignored.

8. Manage Facebook management:

There should be uniformity among the people managing your page. Set rules and guidelines in posting and replying to comments so it will not be obvious to followers that there is more than one person managing your page.

It is important to understand Facebook marketing to reach your goal. If you do not understand how to market your page, your page will not grow, or worse, will not succeed. How to understand marketing? By studying and reading articles that talk about marketing tips, Facebook marketing, and how to manage Facebook management.

This article is written by Andy Thompson. She has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.

Disclosure: Some of our articles may contain affiliate links; this means each time you make a purchase, we get a small commission. However, the input we produce is reliable; we always handpick and review all information before publishing it on our website. We can ensure you will always get genuine as well as valuable knowledge and resources.
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Souvik BanerjeeWeb Developer & SEO Specialist with 15+ years of experience in Open Source Web Development specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".