When building a website, it is imperative that designers bear in mind all of the modern-day SEO considerations and SEO tips for website designers that must be applied so that the website runs in smooth conjunction with the most powerful search engines’ crawler bots. Thankfully, the days of just stuffing keywords into meaningless content have gone, but in its place is a rather more sophisticated means of discerning which websites are most relevant to a user’s search criteria.
Of course, this is all good news for the users, whose initial attempts to get relevant content wad disrupted by any number or roundabout practice which led to irrelevant sites being ranked more highly than those containing valuable content and information. In was in response to this fact that the major search engines decided to use a more sophisticated approach in terms of what was deemed relevant, and so we arrive at where we are today in terms of vastly superior crawler bots that are able to dig our relevancy in double-quick speeds. But this is also good news for businesses too who are now able to employ smart tactics to ensure that their relevant content is easily accessible to their target audience.
For web designers then, this has become the challenge, and there are a number of critical considerations and SEO tips for website designers they must take into account working on a web project, as all of the elements now constitute smart web design and SEO services approach to building sites.
Perhaps one of the most critical of all web design and SEO services consideration in web design is the concept of site structure. Site structure is a simple concept at hear because it means the way in which users navigate around your site after first landing upon you (usually from your landing page of course). Not only is site structure a practical element of how easy it is for your audience to find what they need (that just makes smart business sense) but increasingly modern-day bots place emphasis on how quickly they can crawl and locate the relevant information on your site.
A general rule of thumb that has been embraced in design communities is the concept of having no information on your site more than four pages deep, because then it simply becomes too inaccessible, and will take crawler bots too long to locate the information that is relevant to those keyword searches. So, web designers should be looking to build shallower sites rather than ones where multiple clicks are required to unearth important details that would be relevant to the user’s needs.
Always ensure that your website design allows ease of information flow to your audience, and with the golden four-page rule, you will be successfully putting employing smart web design for SEO.
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Responsive and mobile-friendly web design for SEO
Did you know that in a 2017 survey it was found that, for the first time, more than 50% of website traffic was coming from mobile devices? If as a business you are not paying heed to these kinds of numbers, and your site is not being built primarily with mobile users in mind, then you are ignoring the majority of your audience’s needs. The fact is that modern search engine bots look for mobile site responsiveness and user-friendliness as one of the critical considerations in search engine rankings, and so web design for SEO must simply prioritize this requirement of struggle to climb up those all-important rankings.
But what does it mean to have a mobile responsive site? First of all, you must give consideration to the pixel-width of your site that it displays clearly on mobile devices. Form there it’s about using clear CTAs that are prominently placed and then reducing written content so that the screen never appears overcrowded and that site navigation is clear and easy to achieve. Also, think carefully about the size of images that you use that can take up too much screen or can even work to reduce the speed of your site. In short, don’t be one of those sites that users warn other users of because of its lack of mobile-friendly features and design.
Place scripts outside of the HTML document
These days the quality of your content really matters more than ever. As previously mentioned, keyword stuffing is well and truly a thing of the past, and now there are three concepts that you must embrace when considering your content strategy for your website.
The first is relevance. How relevant is your content to the needs and requirements of your users, especially in consideration of the searches that they run for your type of service? It makes sense, as a financial business wouldn’t put up blog posts related to food for example (not unless there was some kind of relevant theme theta they were running with that pertains to their core users), so always make sure that the content you are posting has relevance and use to your audience.
Secondly, ensure you employ an approach that embraces variety. Simply posting up the same kind of content doesn’t work as a social media approach, and it doesn’t appeal to search engine bots which instead see variety as a netter hallmark of quality. And there is no excuse for not putting up a nice mix of content either as there are so many options and easy ways to create it. From images and videos to blog posts, infographics and interviews, just to start off, as long as your content is always relevant to your userbase in some way, then variety s always king.
Finally, ensure that your content remains fresh. Something that is aging will simply not have the same effect on the search engine bots, so smart web design for SEO means constantly repacking old, relevant content as well as hunting down and posting new content that keeps bots and users interested in your website.
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Image optimization and Alt attributes
Image optimization is a central tenet of web design as images that are too big will slow down your loading speeds and also take away from the aesthetic friendliness of your site. Make sure that you shrink files sizes down. But other ways in which you can optimize include the font that you use, the relevancy of your images to your content approach, the colors that you use (both from a visual perspective and form a branding one) and then the symmetry and shapes that you use in order to give a pleasing user experience.
It is also of paramount importance that your alt attributes are descriptive too. That’s because search engines actually explore your alt attributes and apply them for relevancy purposes, so it would be better to have no alt attribute at all than to have one which was totally irrelevant to your site. It is also important to make sure that your alt text is W3C compliant too (more of which later) and from a practicality perspective, alt attributes exist to help those users who cannot see your images, so it’s just smart and considerate customer focus to use alt attributes that are relevant and descriptive.
Use unique metadata
In terms of your metadata, it is not vital that the keywords that you use in the titles of your pages, as well as descriptions, are relevant but also different. It’s an easy mistake to make when building a site that designers forget to change the metadata and end up using a standardized template. That’s a bit of a disaster in terms of the bots understanding the structure of your site (which we have already seen is a key consideration in search engine rankings), so to maximize your web design for SEO, ensure that all page metadata is unique and relevant to the page itself.
Fast loading page
This is one of the most obvious points here, but the loading speed of your pages really affects abandonment rates. With a whole host of scientific and anecdotal evidence to suggest that in today’s impatient society, a loading speed of 2-3 second will lead to a high turnover of users in terms of abandonment, then it is critical that your web design for SEO factors in from the beginning (starting with the web hosting service that you will use for your site, as this can seriously affect speed). Image sizes are of course important too for loading speed page, so ensure everything is optimized accordingly and applied to mobile devices to boot.
Follow W3C standards
In the early days of the internet, things were a bit of a mess. That’s because nothing was standardized and there were even a number of different browsing platforms that were not even compatible, meaning any number of sites were unable to be opened on the browser you were using at the time. As a response to the growing need for standardizes procedures, the World Wide Web Consortium came about in 1994 and sought to develop a number of standardized protocols that will facilitate the growth and user-friendliness of the internet. As a consequence, a number of best practices have been adopted in terms of coding and website design, to user privacy, security and browser compatibility.
All of these things have helped to make the internet a place that anyone can access (outside of governmental controls) and have ensured high standards in terms of how websites are built. From this perspective, it is vital that your web design for SEO factors in all of the relevant W3C standards and adheres to them as closely as possible to ensure that you satisfy all of the requirements that are search engines have in terms of sites that are deemed acceptable and relevant to users.
Use proper heading tags
Heading tags are another aspect of your website’s design that is relevant to the search engines. Because they provide details as to how your HTML document is structured. It also because these tags are considered more valuable by the bots that almost anything else on your page, with the exception of hyperlinks. It is therefore essential that you use the standardized HTML heading hierarchy. Use H1 for the page, H2 for the blocks, H3 subheadings for elements within the block, and so on.
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Web design has increased in complexity only in that there are many more relevant details to now take into consideration. All in all, it’s a very good thing. It ensures that users truly get access to the most relevant information. It also ensures that the websites themselves improve in visibility depending on their real relevance, not their adherence to a number of old tricks, as existed before. What is a vital consideration is that web designers possess this relevant knowledge in order to apply it to their website designs, and work in conjunction with these practices to build the very best websites.
This article is written by Ellie Coverdale. Ellie is a marketing writer at Boomessays.com. In her role, she loves sharing her wealth of knowledge on topics like marketing and business. She has also been involved in tech research projects from which she has drawn a lot of expertise.
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