There’s probably no person that hasn’t heard – “You only get one chance to make a first impression.”
Your landing page is perhaps the most important part of your website, and therefore your online presence. So, it’s important to make sure each landing page not only looks great but works well. A landing page is all about enticing new customers into your business, whatever it might be. Without an enticing and well-designed landing page, people will simply turn away and look elsewhere.
If you are an online merchant or running any business having a website, you can make your first impression best with a perfect High Converting landing page.
What is a landing page?
Everybody knows that a landing page is the first page where the visitors arrive after clicking on any promotional link or a banner ad or any other ad.
It can be a particular page, or a separate page created mainly for search engines to promote the business. The main purpose of these pages is to convert visitors, such as buying any product or registering to your site.
A poor-performing landing page can make your conversion rates; at the same time, a perfect landing page can help you to improve ROI.
Here we are going to tell you about some important tips on how to create a highly converting page.
Wait! Before we start, let me assure you that.
There is no ideal paradigm for designing a perfect landing page. You don’t even find a standard manual or step-by-step guide to designing such a landing page.
But there are some designing techniques tried and proven by UX design agencies that will help you out.
Recommended for you: Improve the Quality of your Leads with Landing Page Optimization.
Whether you’re looking to design your first or your next best landing page, it’s a great idea to go out there and look at other company’s work. After all, if these companies are successful, their landing pages must be doing something right. There are some excellent examples out there on the web. You can also look to your competitors, local businesses who are doing the right things, or even powerhouses like Starbucks or Target. Consider updating your site to match upcoming holidays or seasons. This welcomes customers in, and they can tell that the site is updated often.
Headline – the first thing noticed by visitors when they arrive at the landing page.
So, the headline needs to be clear and strong enough to get the quick attention of visitors. Make it simple, short (having 20 or fewer words), and meaningful, that informs the user what the product or service you provide.
Once you get the visitor’s attention, then it’s time to create a sub-headline to hold that attention. It will make them stay and think to take an action. Normally, the sub-headline is positioned right after the main headline.
Make sure it should have some elements of persuasiveness. You simply have to take the concept of your headline and stretch it a little bit further.
Useful elements – Bullets, White space
Nobody has time to read a long paragraph or everything you describe on a page. If something is tedious, it becomes boring!! Most people are interested in reading the main points or bullet points instead of going through the whole content.
Your users are skimmers and scanners and love cleanliness. Therefore, the use of bullets, white space makes your site clean and more readable.
Images relevant to your product or services are more effective. But make sure pictures should be large. Use high-quality images to draw the attention of users.
If you are selling something, then use pictures of your product. While selling services, you need to add images that highlight your service.
Now you have a superb headline and sub-headline that is capable of grabbing the attention of your customer, but that’s not enough. They also need to understand what kind of products or services you offer.
Provide a clear and brief explanation to describe your product/service. An explanation can be incorporated with your headline, sub-headline, images, or separate paragraph. You do not need to make it too complex, straightforward, and simple are more beneficial to the readers.
Content is also an important factor that matters in the landing page. It is recommended that do not use a lot of content to explain your product/services to users.
All you need is a little piece of information that conveys what you are offering. That’s it.
Follow 5 sec Rule
Obviously, if your page doesn’t look appealing from the start, no prospect will stay. You’ve got only 3-5 sec to impress your customer to stay.
- Have you ever asked yourself what’s your main objective?
- What do you expect your website to do for your business revenue?
- What do want your visitors to do after landing on your site?
Think about that, set your objective, and build your landing page according to the very same objective.
Points above the fold
What type of information or points do you need to keep above the fold? And the answer is simple. All the necessary information and content that is beneficial to grab the attention of visitors can be seen on the website, without scrolling (above the fold).
Does everyone need a solid reason why they should buy from you if they get a better choice? In order to answer this question, provide a convincing list of benefits to your customer. Show them what you have got that your competitor doesn’t have. Use images and words to showcase your value proposition on your landing page.
You may like: Quick Tips to Boost Landing Page Conversion Rate.
What you Offer
Before creating a landing page, you need to have a good offer that your target audiences wish for. Giving a discount, coupon voucher and something that people actually want will help you to convert your visitors to lead or customers.
Know your Target Audience
It’s essential to know before creating a landing page that you are designing it for people who are going to use your product or service. Find out and make a list of the likes and dislikes of your customers. Check out their demographics and online behavior before you actually design a landing page for your website.
Who is the type of people that are going to end up at your landing page? What sort of information should you be giving your audience? Those are important questions to ask. Are your audience older female shoppers? What about college students? Or even recovering drug addicts and their families? All of these audiences are looking for different things from a landing page.
Show your visitors that you really exist. Sometimes information is not enough for them, and they want to talk or contact a real person and contact information on your landing page helps them to clarify their queries.
- Use a phone number on which they can call.
- Links that connect social networks and address.
- Map of your location.
- Optimize your landing page.
- You need to create a landing page that should be mobile optimized.
As per the information gathered, Smartphones and other mobile devices are more preferred for internet access rather than desktop. It will help you to make the conversion process easy.
Avoid unnecessary navigation links to make your landing page as simple as possible. Make sure that your landing has a clutter-free layout. Showcase your information that is relevant to your product or service and use minimal words to do so. This will be more helpful to convert.
Use complementary colors
Use complementary colors in your design to make your page more attractive. Make sure to use contrasting colors to highlight Call-to-Action. If you’re not as better at picking a color scheme, use tools such as Adobe Kuler, etc.
Testimonials are used throughout marketing in order to keep people hanging on to hear more and ultimately reel people in. When it comes to landing pages, testimonials can be really effective. Putting a quote from a customer in plain English is great, and you can easily mold them to your needs, too. Short of linking to reviews from independent sites, testimonials are some of the most effective methods to keep people reading on your landing page.
Trustworthy testimonials are the best way to show your visitor that people have trust in you and your services. Share good thoughts and quotes from your customer. Make sure you could use testimonials from real customers accompanied by their faces or name. Prefer photos or videos.
Add social share buttons
Your landing page is incomplete without social share buttons. In this era of the internet, people are more active on social networks. The most customer makes purchasing decision based on reviews shared on social media. Google likes a landing page having social share buttons.
Clear Call-to-Action (CTA)
The main purpose of a landing page is to get your customer to take action. For that, you need to make your CTA crystal clear. Make sure to use a CTA short and up to the point, highlight them using contrasting colors. If you want to use buttons, they should always be in different colors and above the fold on your landing page.
Use relevant meta-tags.
Not heard of this word? If you’re not technical – don’t worry. Meta tags are your site’s background components that Google reads. That’s why they’re more important for your landing page. You need to use them in your title, keywords, and descriptions and also in alt tags for images.
All the key points you have included on your landing page. But are you sure it will work best?
How do you know that the landing page works in the manner exactly you want it to be?
Test – only testing your landing pages can tell you what options work best for your target audience. Implement A/B testing on various was landing pages with text, CTAs, layouts, etc.
You may also like: How to Write Compelling Content for a Landing Page?
Try out the tips that we have mentioned above. These are just a few among the numerous tips to create a perfect High Converting landing page. We use them in our projects and found them to be helpful and we guaranteed it will also help you with creating a perfect landing page to increase conversion rate.
This article is written by Aston Rhodes. Aston is an experienced content creator and marketing expert from the software company JatApp. Aston has been helping authors improve their blogs for over 5 years and turn this hobby into a business. She does research and discussion on tech-related topics. She enjoys sharing her experiences with a like-minded audience and writes about software development, digital marketing, business, career, and more.