Are you ready to embrace higher traffic generation than before? Want to improve your rankings via incorporating some actionable measures? Then this is exactly where you must be.
Given the pace with which SEO algorithms keep updating every moment, most SEO companies have a tough time updating themselves on a continuous basis. But then, the moment your website features or ranks in the first few pages of the result pages in Google, visibility increases by several notches. And certainly, that means greater traffic, more conversions; all of which translates into higher revenue.
Why SEO? Why learn SEO Techniques?
This is the basic. Getting traffic to your page should be the first priority if you have to score over your competitors. So, you must incorporate some proven strategies that would help you get your web pages on the first page result in SERP. At the same time, you must check to see that the tactics you implemented in the last couple of years will no longer prove effective. In fact, some can also harm your website rankings.
Before getting ahead, it will be worthwhile to know that, “Optimizing for search has become more complex and challenging as Google and Bing compete in their quest to provide relevant search results for their users. Google’s search engine algorithm, which for many years had about 128 variables, now has over 200. Recent additions include page load time, use of engagement objects, and the introduction of semantic search technology.” – as Andy Kuiper mentioned on his website andykuiper.com.
Here’s a list of some of the most advanced SEO techniques that can assist you to get proper rankings this year. Want to know how? Keep reading.
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1. Do a complete SEO audit on your website
Instead of fretting over why you have not managed to generate good traffic or revenue, it makes more sense to do a total audit on your website. This will help you gauge the loopholes and flaws and thereby make a decision on how to go about it. Several companies offer this service, but you can conduct it yourself and save money. At the time of creation of a website, most people tend to overlook this issue, which however can be fixed with an audit.
These are a few aspects that can be seen while doing an audit:
- Does every page of the website have SEO Meta titles and descriptions?
- Are all the pages optimized for SEO keywords?
- Is the URL structure well optimized for search engines?
- Is the content well attached to links?
- Are all the pages and blog posts formatted properly?
- Do all images have keywords in their ALT tags?
2. Get a deep understanding of your users’ requirements
Much like Google, even you must think of yourself as a large provider. In other words, your focus should be on your target customers and what exactly they require from you. The moment you get a clear idea of the same, developing content that draws them to your site will be no less than a cakewalk! In fact, it’s recommended you listen to the feedback you get from the target consumers for that guides you in the process of framing the content that attracts more.
Now the question is how do you actually get relevant data that interests your users? Try the following:
3. Focus on in-depth content
Suppose you have the existing pages that have ranked quite well and is likely to continue with the trend. What after that? Work towards enriching the content. No matter what, ‘content is king’ (still)! You can try adding some updated information or extras to the content so as to help it rank a little above. For a better idea, search for pages that have ranked quite well and develop additional content so that the prospects of appearing on the front page for added terms are enhanced.
4. Optimizing on keyword research
Right after content, it’s time for emphasizing on keywords. High-ranking SEO content can only occur if keywords are present and the right ones. Almost all content, regardless of being blogs, web pages, and such copies can never find a place in the search engine result pages if you do not perform keyword research and go beyond your competitors. But this cannot happen if the old practices persist. So, it’s time you modify and adjust to the changing strategy. How?
- First, long-tail keywords and the synonymous ones have proven ineffectual.
- Think of root keywords or medium sized ones that look professional and requires high-quality content and links for better ranking.
- Come out of long tail keywords but make it a point to identify ‘Latent Semantic Indexing’ keywords to help in the ranking process. By incorporating them, chances of more keywords and pages are intensified.
5. Check on the fast loading process
Can you ever expect to go to the next level of ranking in the first few pages if you fail to maintain site speed? Going by research, sites that fail to load within the first 3-4 seconds are totally abandoned by web users. Apart from the frustrating aspect, the impression also dips considerably. You must think of using tools that can take your site speed up by several notches.
6. Optimization of YouTube Videos
Of course, YouTube has taken the content market by storm at present. With the optimized YouTube videos, traffic buildup is more. After all, you have it all from the video publishing platform in addition to Google. Try and optimized the video titles and descriptions so as to see them on search.
7. Creating SEO optimized landing pages
What happens when you have a nice landing page? With a well-designed landing page, your sales and lead generation increase manifold. In fact, the more you create, there are more gateways for the search traffic to keep coming in. Sadly, many B2B companies have yet not realized the potential of resorting to specific landing pages that can bring in more new users. If you check the records from MarketingSherpa, the SEO research firm, almost 44% of clicks for B2B companies directs towards a homepage and not a landing page. This is not to say that the homepage carries no significance but if you think of building the connect, the relationship, think of a landing page as most sites have done using fuss-free, clean yet modern layout, and graphics.
8. The website must be mobile-friendly
Technology has developed like never before and almost the major chunk of the work is accomplished via mobiles. As per records, 60% of daily searches occur via mobile devices only. So, ensure that your website looks stunning than earlier and is totally mobile-friendly.
According to data reports, Google had introduced an update to the search algorithm a couple of years back that boosted organic search rankings to mobile friendly and well-responsive sites. In fact, the e-commerce market looks rather surprising from this end. Going by ‘Business Insider’ prediction, 45% of all e-commerce sales in the US are projected to happen on mobiles, by 2020.
In short, if your site fails to look good on mobiles, you lose the game in the run-up to getting higher traffic. It’s now a standard and no longer a luxury!
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9. Bring infographics to the table
The popularity of infographics is totally attributed to the fact that complex information is displayed in a manner that is easy to understand. Despite content taking all the pride and accolades for website buildup and growth, graphics and visual imagery take the award. It has been seen that 65% of people respond to visuals a lot more than mere text, so incorporating graphics should be your lookout.
Frankly speaking, the tremendous increase in visual information is chiefly because we are ‘visually wired’. As per science, 50% of the brain gets involved when visual processing occurs, while 70% of the sensory receptors are all in the eyes. And it takes 1/10 of a second to understand a visual scene.
10. Take out time for reporting and analytics
So that your marketing strategies prove effective in the long run, you must pay attention to reporting and analytics. For better understanding, check the Analytics platform to know the exact requirements of customers and what kind of pages are working best or worst. You can make the adjustments likewise.
11. Technical issues cannot be overlooked
Under no circumstances must you sideline the technical glitches, like semantic markups, 404 errors and so on. Before anything, switch to HTTPS. By technically optimizing your site, you stand a very good chance of creating a solid website ahead of filling up with the necessary content.
12. Consider guest posting
Contrary to popular notions, guest blogging is still in vogue. The only catch is you must know how to create quality content that stands unique and not repetitive. It’s always the quality that stands out to the quantity.