When it comes to the best eCommerce development platform, Magento is the first name that strikes to our mind. Over 200,000 online stores have been developed on this fully-functional platform, and most of the people are making the use of Magento to create the highly-interactive eCommerce site.
Its huge collection of templates, extensions, and add-on features allows people to build a professional looking online store for selling their products (both physical and digital) online in the most compelling way.
However, creating an online store using Magento won’t be enough. For better sales and revenues, you need to execute some robust SEO tactics that will boost the ranking of your e-store on popular search engines, which in turn increases your conversion rates and generate quality leads for your business.
No doubt Magento offers some of the best built-in SEO (Search Engine Optimization) functions to let you analyze, optimize and improve the SEO ranking of your online store. But most of the beginners make some grievous SEO mistakes that will automatically decrease the conversion rates and ranking of your eCommerce site.
If you are new to the eCommerce business, then you should read this blog post. Today, I will share you some convincing SEO tips that will take your Magento e-store to the higher level.
1. Add unique, SEO-friendly and engaging content
Try to add an inquisitive element to your content to drive more web customers. Also, make sure that it contains some keywords relevant to your business if you want to improve your website ranking. This will help you get higher ranking and also allows visitors to access your e-store for online shopping.
2. Metadata: Add meta titles and descriptions
So, make sure that you add valuable, relevant and unique meta titles and descriptions for each of your web pages.
Note: Meta titles should be 60 characters long while meta descriptions should contain 150- 160 characters.
3. Create sitemaps
By creating sitemaps, you can display the most imperative part of your site’s content to the search engines and hence, they will recognize and index it.
And the best part is that Magento offers an inbuilt feature to create sitemaps for your online store.
4. Get rid of duplicate product content
You should avoid using the same content for multiple products. This will help you transform your potential web visitors into web customers. So, create the unique description, along with an original image for each of your product.
5. Images
As we know that an online store contains tons of product images. Thus it becomes essential for you always to use the relevant file name for them. Create file names that are related to your products.
Also, write alt tags and titles on your images to give search engine crawlers or spiders a detailed information about the pictures of your web store – this can also improve your SEO ranking.
6. Tag Structure
These two tags will tell spiders about the importance of your content on each web page. While on the Product Pages, you can also highlight your Product Name using H1 tags.
7. Integrate extension to boost user experience
Fortunately, Magento offers an incredible collection of extensions. This will give your web customers a better navigating and shopping experience and enables them to stay longer on your site. This helps you reduce your bounce rates and also improve the SEO ranking of your Magento store.
Note: All you need to do is to download, install and activate the reliable extension into your Magento store.
Conclusion
This article is written by Linda Wester. She is dedicated Magento developer at HireMagentoGeeks Ltd. with years of experience in building highly custom websites for businesses. She is also an enthusiastic blogger who loves to dig into Magento, explore what’s possible and share his knowledge with readers.