Writing an exceptional SEO friendly article is a creditable job. Here I am giving you some tips on how you can achieve the compliments of writing a great search engine optimized article in a professional way. These tips will also help you to understand how you can prevent yourself to make your content over-optimized.
One thing always needs to be kept in mind that your writing should be very simple and very much understandable to the mass of people you want to target. So the first thing you need to try to improve your skill in writing. This can only be done while you do lots of research about your topic and at the same time try to enhance your knowledge of quality. Great content is always an asset. It also simplifies the further effort of making the article SEO friendly.
Here are the 5 tips to make your article exceptional in the eye of search engines:
1) Length of the Article:
Try to keep the article not too very short or too very long. It is very much advisable that the words should vary between 1500 to 2000 words. Because it is many times found by research that search engine robots failed to track down very small articles containing less than 300 words. They love long articles. But as a perspective of readers, a very long article containing 2500+ words generally fails to raise the interests of the readers. So it is always advisable to keep a balance in the lengths of the article. The best option is to maintain the length in between 1500 to 2000 words. But if you are not confident enough to reach the 1500 word goal, anything greater than 700 words will also work well.
2) Keyword in the Article:
The keyword is the most important aspect of an article. It is always advisable to decide your keyword before you start the writing. This will help you to plan the approach of your article writing. It is great if you can place your keyword in the article title. In the case of article body, try to maintain a keyword density from 1% to 3%. But do not place your keyword forcefully in any article. It should be placed naturally. Also, do not stuff too many keywords irreverently to make your article over-optimized. This will surely reduce the SEO quality as well as the readability of the article. If you are adding some sub-headings in your article (recommended), try to place your keyword in one or two of them. Adding your keyword in all sub-heading is not necessary and may over-optimize your article. So do it wisely.
3) Long Tail Keyword vs. Short Tail Keyword:
Short tail keywords are the most popular keywords and contain only one or two words. As these keywords are most popular, the competition on these keywords is also too very high. Although it is not impossible, but frankly speaking, it is quite difficult to rank high for these keywords.
I will recommend you to concentrate on long tail keywords. Long tail keywords are less popular and contain 3 to 4 words. Long tail keywords are also generally targeted to a particular group of visitors and not the mass. As the competition is low, ranking high on these keywords is also easier. It can also help you to target a specific audience those are looking for that exact result. That’s why, if you are promoting any product, you can get a very good conversion rate.
4) Adding Relevant High-Quality Authority Links in the Article Body:
Adding 2 or 3 relevant reference links from high-quality authority sites should increase the authority and the creditability of your article. But the most important part of it, you have to add a link that is relevant and you also have to place it relevantly in your article body. You should not just take any authority link and place it anywhere. If you do it correctly, your article should get a good boost towards your search engine ranking. Also, it is better, not to add any link that is directly a competitor for the keyword you are targeting.
5) Interlinking Articles of Own Websites:
If you are publishing articles for a while and if you already have published some related article previously, then adding that link in your new article can surely show some authority on the subject to the search engines. And this will surely increase some credibility of your new content in the eye of search engines. Interlinking your articles can also help the readers to find out some relative content that may increase interest on them and will also help to increase the page view.
There are many other options for improving the SEO friendliness of your content that I have not mentioned here. I have discussed this with Mr. Scott Cain, the Director of Phoenix SEO team. He is also agreed with me with some other points like adding relevant images in your article, using power words in the article title, using the perfect permalink for your article and so on. But the above 5 tips are most important aspects of an SEO friendly article. Executing all the 5 points correctly can dramatically increase the search engine visibility of your content and will surely help ranking high in all search engines.