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Cause Marketing: How to Market a Brand (and Do Some Good)

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as … Continue Reading…

10 Top Trending Logo Design Techniques of 2016

How to Start Creating the Perfect Website for Your Brand

Congratulations; you’ve put a lot of thought into it, and you’re finally ready to put your company online. You’re not alone; plenty of small businesses in the United States and elsewhere realize the lucrative potential of e-commerce. However, a lot of companies still haven’t committed to representing their brand with a website. In fact, in 2015 only 28% of small businesses in the US were selling their products over the internet. The takeaway here should be obvious: put your business … Continue Reading…

HTML 5 and CSS 3 Elements: Visual Effects, Table Styles and Custom Fonts (Part 1)

This article comprises of a number of different articles revolving around HTML 5 & CSS 3. This is the second in the series. The previous piece of writing was the introduction and was entitled: ‘What is HTML5’. If you are new to this topic or would like a brief overview of the subject it is advised to skim through the introduction that accompanies this collection. HTML 5 and CSS 3 have introduced many new features that will enhance our online … Continue Reading…