Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…


3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, which will stand you in good stead for entrepreneur brand building. Here, it is important to mention that the tips … Continue Reading…


Cause Marketing: How to Market a Brand (and Do Some Good)

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as a tee sponsorship at a charity golf outing or an elaborate grant of hundreds of thousands of dollars to sponsor … Continue Reading…

10 Top Trending Logo Design Techniques of 2016

How to Start Creating the Perfect Website for Your Brand

Congratulations; you’ve put a lot of thought into it, and you’re finally ready to put your company online. You’re not alone; plenty of small businesses in the United States and elsewhere realize the lucrative potential of e-commerce. However, a lot of companies still haven’t committed to representing their brand with a website. In fact, in 2015 only 28% of small businesses in the US were selling their products over the internet. The takeaway here should be obvious: put your business online now, and you’ll have something most SMEs in America don’t. Before you jump the gun though, it’s worth thinking … Continue Reading…

HTML 5 and CSS 3 Elements: Visual Effects, Table Styles and Custom Fonts (Part 1)

This article comprises of a number of different articles revolving around HTML 5 & CSS 3. This is the second in the series. The previous piece of writing was the introduction and was entitled: ‘HTML 5 & CSS 3: Provide Great Benefits in Future Web Design. HTML 5 spells an Online Revolution’ If you are new to this topic or would like a brief overview of the subject it is advised to skim through the introduction that accompanies this collection.