online content context marketing

Here’s Why You Need to Develop More Interactive Content

Do you feel like your content is getting stale? Tired of writing the same old bland blog posts that never get read or shared? You may need to give your content marketing a face-lift and interactive content could be the answer. Interactive Content: A Must-Have Content marketing has undergone a pretty clear progression. At first, there was pure text-based web content. Then, there was rich media content. Personalization followed as the third predominant trend. Now, we’re experiencing what Scott Brinker of Ion Interactive calls the “fourth wave” of content marketing. Don’t let the term “apps” confuse you. Brinker is simply … Continue Reading…

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7 Brilliant Tools That You Can Use for Curating Content

While producing amazing content should be the foundation of your content marketing strategy, it’s not always realistic to keep coming up with it frequently, while never letting the quality suffer. Also, it’s not a very cost-effective approach, because no matter how much money you put it into it, it’s still a bottomless pit. The solution would be to recycle and curate brilliant content created by others. You save money, avoid plagiarism, and provide yourself with just enough time to come up with a new idea for your original content. We’ve asked many content experts to help us out. And the … Continue Reading…

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How to Use Content Marketing Strategies to Promote Your Business

The world evolves quickly, and so does the market. A few decades ago, people had to deal with their businesses without using the internet. Can you imagine what that means? The communication, the transactions, and all the software and tools that we have nowadays weren’t possible back then. With time, the e-mail came in Google, Facebook, and so we evolved. Today’s businesses of all types and forms use the available technology to improve their revenues and gain awareness. And why shouldn’t they? Being able to communicate in such useful ways with people from all over the world is a great … Continue Reading…

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How to Incorporate Visual Storytelling into Your Digital Marketing Strategy

Stories are at the center of any human experience and, as such, businesses need to master the art of storytelling to connect with their audience properly. Visual content, in particular, is what makes a brand memorable and can help them reach a much wider audience by evoking a particular set of emotions. Let’s see how you can incorporate visual storytelling into your digital marketing strategy. 1. Know Your Audience There are many kinds of personalities that animate your audience, but usually, you can notice common patterns that unite them into a community. These patterns could be related to demographics, age, … Continue Reading…

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How to Write Blog Posts that Increase Conversion Rate

Alright, so you’ve got a great product or service to offer your customers – but how can you effectively let them know about it? Before you can sell, or even offer, what you’ve got, you have to attract them to you. Writing blog posts is a great way to inform potential customers about how you can solve a particular problem they’re having… but getting them to click and read can be a difficult thing to achieve. Then, the challenge becomes converting those reads into purchases. There are a few tips you can follow to write more effective content that’ll increase … Continue Reading…

Content Writing Tips and Tools

7 Common Mistakes in Planning Content to your Website

In an era where content is the king, you want to ensure that there will be no mistakes on it. You want that your posts, pages, and videos are the best ones that your target audience has ever come across on the web. And you are doing your best to make it happen. If the paragraph above describes you, congratulations! You are on the right path. But you might still not be sure about what are these mistakes that you must avoid at all cost. Especially when it comes to planning your content, it is very common that people get … Continue Reading…

Content Writing Tips and Tools

Content Writing Tips and Tools to Conquer World by your Words

Content writing is an art of magical words, inspirational quotes, and techniques from which you establish your own world of imagination, thoughts, and motivation! More you have magical words in your mind, in your writing skills and in your perspectives, more you have followers, readers, and supporters of you. Readers will love to learn from you, your articles, you’re sharing thoughts, your perceptions, and content. But, how you produce these magical, inspirational and motivational words for your readers and bloggers? In this article, we will give you guidelines, tips for choosing your path towards success, tools to conquer your destination … Continue Reading…

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How to Embed your own Visual Content on your Website

These days, everyone has a website, but did you know that content with images is 90% more likely to be seen than pages without? With so much web content out there, it’s understandable that some 80% of sites are merely skimmed, but it’s often difficult to determine how to achieve that top 20%. What can you do to engage readers and ensure they stay on your site for that little bit longer? Visual content is essential when it comes to creating a successful user experience, so it’s important to make your website attractive and easy to navigate. It would be … Continue Reading…