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Five Reasons to Choose Magento 2.0 for your Virtual Store in Automotive Environment

The ever growing nature of automotive technology forces the automotive industry to have the dual attitude for their business growth, competitor-focused as well as customer-focused. Currently, having a virtual store or webshop is a rather a fundamental necessity for both of those attitudes. Of course, selection of right tools and technologies plays an excessively critical role for the same. Challenges In the automotive environment, comparatively, automobile part suppliers are more likely to get the advantage of eCommerce store due to … Continue Reading…

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10 Great Ways to Accelerate Your Online Store in 2017

Online shopping is replacing physical shopping at an accelerated rate. It is a darling of the younger generation with 67% of American online shoppers being in the 20 -30 years age bracket.  An online store ought to embrace innovation and come up with new strategies of doing business. If you have an online store and are wondering what to do to be competitive in the year 2017, then relax. We share with you ten ways in which you can accelerate … Continue Reading…

Magento eCommerce Store

Top 6 Reasons to Use Magento for Your eCommerce Store

As time goes on, the number of eCommerce platforms that are on the market continues to grow. Even just 15 years ago, if you wanted an online store of your own, you’d likely have to build the entire website from the ground up. But the technology has evolved and, there are an enormous number of options to choose from if you’re interested in beginning an eCommerce storefront of your own – WooCommerce, Drupal Commerce, Shopify, Magento, and much more. But which … Continue Reading…

eCommerce - Mobile Commerce

Why Cross-Channel eCommerce CRM is the New Sheriff in E-Town

Back in the late 1990s, nobody would have guessed that someday we’d all be using a smartphone to shop online. Nor would they have imagined that stores like Amazon – which began out of a garage as a modest online book reseller – would evolve into the juggernaut that it is today, a company that’s now worth more than Walmart. Indeed, eCommerce’s evolution has changed everything about retail. While studies show that eCommerce only accounts for about 10% of all … Continue Reading…

Top 3 eCommerce Platforms 2017

Top 3 eCommerce Platforms in 2017 with Pros & Cons

Running an eCommerce store is challenging! Technology trends and indicators like the type of devices used to shop, the preferred mode of payment, customer service, etc. evolve every quarter. Entrepreneurs need to be proactive in adopting and implementing industry best practices that deliver value to customers. Pedro Pandolpho, owner of online health food business Pronto Light shares that, when they started their online store eight years ago, their first website had drag and drop feature that enabled users to pick … Continue Reading…

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How Your Website Can Win Over Comparison Shoppers

Comparison shopping is huge. It’s always been popular, but the ease of navigating the internet has made it more effortless than ever. In fact, you’ve probably comparison shopped for something within the last week. But from a sales and marketing perspective, how can businesses get better at winning over comparison shoppers directly from their websites? Five Ways to Influence Comparison Shoppers Comparison shoppers are notoriously hard to convert. Not only are they super price sensitive, but they also exhibit minimal … Continue Reading…

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How to Improve Your eCommerce Site Search in 5 Easy Steps

SEO is obviously an important part of running a successful eCommerce site, but it’s far from the only thing that matters. Once you get visitors onto your site, you must ensure they can find the information they’re looking for. This is why site search features and functions matter so much. Give These 5 Tips a Try Site search functionality isn’t the sexiest topic, but it’s something that must be prioritized if you’re hoping to develop a successful site that satisfies … Continue Reading…

eCommerce - Mobile Commerce

What Online Retailers Need to Do to Be Competitive

On the recent Black Friday, another nail in the brick-and-mortar shopping coffin was hammered in. Statistics show 17.7% increase in online sales compared to 2015, and a decrease in foot traffic from 101 million to 99.1 million, we can expect to see this trend continues in upcoming years. What do brick-and-mortar retailers supposed to do with the above stats is a topic to a different post, but one this is abundantly clear – online retailers need to up their game … Continue Reading…

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5 Top Mistakes to Avoid in your eCommerce Store Navigation

No one has time to surf your site upside-down (except your competitors of course), hoping to find the things they need. No matter which site page your visitors land on, it’s exactly the navigation that keeps them engaged, by driving to the desired place. Even more, website’s navigation greatly affects traffic and conversions. And here is why: A good navigation structure means better crawling and higher rankings. The easier it’s for shoppers to find what they need, the higher your … Continue Reading…

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5 Tips to Improve the UX (User Experience) of your eCommerce Website

Today I will try to share some basic tips on how we can improve user experience (UX) much better on an eCommerce website. We all know that online shopping has become one of the most trending topics nowadays. Along with the rapidly increasing online customers, competitions between eCommerce websites are increasing day by day. Gaining customers and holding them is not an easy task now. So it is quite justified to think all time how we should improve our eCommerce … Continue Reading…

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