Online Marketing

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Useful Statistics to Develop your Marketing Strategy in 2021 (Infographic)

A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …

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Matching Your Online Ad Campaign with Right Ad Formats: A Guide

Online advertising is a fickle beast. Whilst it’s true that the fruits of adopting an online advertising strategy are now starting to rival, and indeed in some cases overshoot, other forms of promotion for your business, this is only really the case if you know precisely what you are doing. Advertising online is as easy as it is difficult. By this, we mean that the act of promoting a company, business or item, via online platforms is quite literally a …

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How Companies Use Business Intelligence to Optimize their Processes?

Business intelligence (BI) is gaining popularity in many present-day industries. Business intelligence solutions help companies remain competitive, as well as increase their revenue, and streamline their processes. These tools are used to analyze, manage, store and visualize company data. Companies of different sizes and at different stages of growth utilize these tools. They reap various benefits, among them being fast and accurate reporting, competitive analysis, increased data quality, and the gaining of valuable business insights. What is Business Intelligence? Business …

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8 Reasons Why it is Now Critical to Build Mobile-Only Marketing Strategy?

The world around us is entirely dependent on the potential of mobile-based marketing. We cannot think much beyond the functionalities and benefits of harnessing the potential of a mobile phone. From ordering food to seeking essay help, every single thing on earth, in today’s date, can be carried out via a mobile phone device. Quite similarly, the realm of marketing and communication isn’t an exception either. When it comes to mobile-only marketing, you have no choice but to stay at …

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10 Successful Easter Market Campaigns for Small Business

Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be …

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8 Noteworthy Reasons Why MLM Business Plan is Important

Business plans are like road maps; you can drive without them, but they will only increase the risk of failure. Any entrepreneur also takes business plans to help guide you rather than putting you in a position to stop and ask for directions or even go back and start. An MLM software provider is crucial to the success of any business strategy. It allows company owners to see the larger picture, to plan, to make important decisions, and to increase …

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Is SMS Marketing a Good Option for Small Business Owners in 2020-21?

Text messaging isn’t only a convenient way to chat with your family and friends. If you are a small business owner, it can be a powerful marketing tool, especially in the coming year. Since people worldwide now utilize mobile technology devices, there’s a prevailing tendency to actively engage via text messaging than competing online media avenues such as social media or email. Many smartphone users have programmed their devices to alert them when a new text message arrives, and most …

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6 Key Metrics to Measure the Effectiveness of Online Events (Infographic)

Since the COVID-19 crisis, there has been a sharp increase in the number of online events. But just like offline events, it’s not enough to just host these events. You also need to put in the hard work to promote your virtual event and create buzz around it. While you are at it, it’s also important to keep an eye on key metrics to assess whether or not your marketing efforts are paying off. If you’re lagging behind, you can …

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Why Digital Marketing is Essential in This Modern World?

With today’s highly competitive world, it has become essential for businesses to take the necessary steps to stay ahead of the competition. One of these essential steps is by considering digital marketing. Regardless of the industry you are in, digital marketing may benefit your business in many ways. In fact, it can make a difference to your success, especially if you combine it with traditional marketing. But why is digital marketing important? Here are some reasons why digital marketing is …

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