Online Marketing

Inbound Marketing Strategies

Tips to Integrate Inbound Marketing Tactics in Your PR Strategies

Like most forms of marketing have changed over the last decade, so to as the way in which we work with public relations. In a digital age everything that we do from a marketing perspective has to evolve and adapt into this new arena. For those professionals in the industry the time has now come to also adapt to new changes and one of those happens to be integrating inbound marketing tactics into their PR strategies. 1. Use Your PR …

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online marketing roi

6 Easy Ways to Improve your Online Marketing ROI

Creating an online marketing campaign is not a tough job when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Since the major significance of marketing is to increase profit, ROI plays …

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Ways User Experience (UX) Impacts SEO & Organic Traffic

Ways User Experience (UX) Impacts SEO & Organic Traffic

Google had, time and again, emphasized its priority – user experience (UX). If you fail at providing your users the experience they deserve, you will fail at any other aspects of digital marketing including generating organic traffic. While traffic and ranking are the ultimate goals, know that search engine optimization (SEO) itself impacts UX. UX is thus considered as a core driver that impacts optimization and traffic. We can broadly categorize these ways into two namely design and content. Here …

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Top 5 Tips to Develop a Powerful Inbound Marketing Strategy 1

Top 5 Tips to Develop a Powerful Inbound Marketing Strategy

Inbound Marketing is the new form of internet marketing that is believed to be one of the most effective marketing methodologies to help businesses attract potential customers. While Outbound Marketing focuses on taking a business to a customer in order to see a conversion, the trending Inbound Marketing concentrates on bringing a target customer to a company and proceeds on making a sale or conversion. As this is about making a customer visit your business and slowly move on to …

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Why Email Marketing is Still One of the Most Important Tools in your Online Marketing Strategy

Best Way to Use Email Marketing Tool as Your Online Marketing Strategy

Despite the arrival of mobile and social media marketing, email marketing tool remains to be one of the most reliable digital strategies. Why not? There is more to email marketing that no other type of marketing can offer digital marketers. In fact, email marketing is regarded as one of the best tools to use nowadays. Here are the reasons behind this claim. 1) Customer acquisition and retention Based on various surveys, such as the one commissioned by Marketing Sherpa, 73% …

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Mobile Marketing

High Time to Gear Up Your Mobile Marketing Plans

Time and again, a company will come up with the question which is more of a dilemma, “Is it the right time to drive most of the marketing resources towards mobile marketing?” Most of the time this question will be left unanswered and conventional practices shadows its importance for the fear of not getting good returns of investment. It is time to delve inside this idea to make mobile marketing an important part of your company’s business plans. We are …

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video marketing

Video Marketing – A Rank Boosting Marketing Technique for Websites

Video marketing is a great way to help your SEO but isn’t part of everyone’s strategy when really it should be. With today’s search engine results videos can take a much privileged place when it comes to where they rank.  No longer do you have to go directly to the likes of YouTube or DailyMotion to playback a video, instead they appear right at the top of search for chosen keywords. If that’s not enough to get you preparing your …

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Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Social media marketing is not as simple as it sounds. For it to be totally effective and worthwhile, you have to consider using helpful tools that can automate things better and can make your social media work extra convenient. Here are some of the most widely used social media automation tools to give you the online boost: 1. Nimble You can’t be successful in social media like Facebook if you don’t engage with people the right way. The best social …

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How to Create an Internet Marketing Strategy that Would Work

How to Create an Internet Marketing Strategy that Would Work

Every business nowadays, whether online or brick-and-mortar, needs a solid internet marketing strategy. The core of any successful online marketing strategy lies in three basic things, which are:A good internet marketing strategy will give a substantial boost to your sales. However, an internet marketer needs to have a comprehensive understanding of search engine optimization, affiliate marketing, social media, blogs, and alike for formulating the right internet marketing strategy. When you are ready with your product launch, you need to create …

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