Video Marketing Generating Leads

How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since … Continue Reading…

website-design-template-responsive-theme-home-static-front-page

5 Effective Tips & Tricks for Homepage Lead Generation!

Generally speaking, the homepage is seen as the portal through which you attract website traffic and funnel readers through other pages. However, successful companies find that homepages are also good for directly generating leads. Is your homepage optimized in a manner that allows it to produce leads? 5 Ways to Optimize Your Homepage Lead Generation Your homepage should be more than a placeholder or facilitator. In other words, it should do more than just drive visitors to product pages, blog posts, and opt-in forms. In order to be truly effective, it needs to generate leads. Here are some specific suggestions: … Continue Reading…

lead-generation-seo-web-cro-internet-connection

7 Cost-Free Lead Generation Techniques for Startups

Every business requires fresh leads. Even business owners who are confident that they can do well without attracting new leads need fresh leads. Counting on an existing client database is unwise unless you are a well-established company. If you are not yet well-established, but eager to ensure your business’ sustainability and reach higher heights, in the long run, you need to get serious about lead generation. If you are the owner of a startup business, you may not have a large enough budget for doing all of the necessary search engine optimization, pay-per-click marketing, analytics, or even social media marketing, … Continue Reading…

lead-generation-seo-web-cro-internet-connection

Does Your Web D and D Get an A for Lead Generation? (Infographic)

Web design and development have an extraordinary role in an effective online lead generation. Many companies go astray by failing to appreciate the interconnectivity, taking (or not taking) design and development decisions without taking into account the impact on their lead pipeline. The Lead Generation Ecosystem infographic was created by Straight North, an SEO agency in Chicago to help online marketers, designers and developers see the whole picture. Two aspects of the infographic designers and developers should take special note of: 1) UX & CRO: Regardless of their source, all inquiries tracked through Internet marketing campaigns flow through the company … Continue Reading…

5 Greatest Lead Generation Hacks for Marketing Success

5 Greatest Lead Generation Hacks for Marketing Success

Just like how humans need oxygen to live, businesses – whether offline or online – need quality leads to keep them going. If your marketing efforts are not attracting leads, it can contribute to your business’s downward spiral. If this is the case, you may want to change something in your marketing tactics and strategies. What is a “lead”? In the marketing context, a lead is a potential contact for sales who shows interest in your products or services. A lead can either be an individual or organization who can possibly turn into regular customers when nurtured well. The lead … Continue Reading…