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Are You Ready for Voice Search? Here’s 5 Steps to Optimize Your Content

Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking for contextual meaning and the intent of the user in his searches. And so, Google bots become agiler in their … Continue Reading…

Google My Business Page Location Map

Acquisition and Optimization of Your Google My Business Page

Of the many important sources for your local online business information, Google My Business is the most critical. This is considered the “First Stop” for many online directories when it comes to “scraping” your NAP (name, address and phone number) information for the purpose of creating citations. The information in the listing is what is displayed by Google when your business is referenced directly in a Google search or when you appear as the result of a search for your category. This information is displayed in the “Google Blended” results as well as Google Maps results, and Google Plus Pages. … Continue Reading…