Explainer Videos

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Will 3D Animation End the Tide for 2D Animation? Let’s Find Out!

We can find examples of 2D animation and 3D animation practically wherever we look. And the credit for this miraculous achievement must be given to the versatility that animation has achieved in recent times, the flair to capture our imagination, provide an impactful visual experience, and portray things both in real and fictional ways that are almost impossible to achieve otherwise. 2D animation is the oldest method of animation that has existed since the late 1800s. But, 2D animation has only become popular from around the last 40 years. Whereas, the high-end and sophisticated technology of 3D has made a …

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Corporate Video Content Crafting 101 – Video Marketing is here to Stay so you Should Join the Move

Someone may have told you that video marketing is the future. Well, the future is now, so if you’re an entrepreneur running your gig, and you haven’t created video content until now, you shouldn’t wait any longer. Statista revealed that 85% of all internet users in the USA watch online video content on various devices. People 25 to 34 are watching video content, with adult males spending around 40% more time checking videos than female users. And you may think that all people watch TikTok videos and YouTube tutorials, but they don’t. Alongside funny videos and tutorials, they’re also interested in the …

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The Art of Moving Images: Video Content Take Over the Web

When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of content extremely popular. Dubbed the second largest search engine (after Google), YouTube wasn’t always this popular. In fact, before they …

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How to Properly Add Video Marketing to Your Content Strategy?

If one picture is worth a thousand words, what kind of value could you place on a video? In terms of investment, well-made, relevant video content brings an above-average return. How much are we talking about? According to Wordstream, websites that use video:However, creating and implementing this kind of content requires a proactive mindset because video tends to not shoot itself. The Benefits of Adding Video to Your Content Marketing Strategy You don’t have to be Spielberg to make a great video, and it doesn’t matter if you have something particular to sell. Video content can showcase your product line, offer …

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Visual Communication — Why You Need It for Your Brand?

Nowadays, it is all about visual communication for brands to reach new heights. This is evident with the fact that people look for visual stories on platforms like Snapchat and Instagram. Internet users engage better with images and videos. Forbes reports that internet users spend billions of hours on YouTube on a daily basis, with a staggering 91% of buyers preferring visual content over the more traditional text-based content. Cisco has predicted that 80% of internet traffic will wholly consume video content by 2020. Based on this staggering percentage, it is not difficult to see why visual content will eventually …

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How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since …

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10 Actionable Social Video Stats All Marketers Should Know in 2018

Nowadays, nobody can deny that video has already been crowned as the absolute king of content.  What is more, by 2019 video is expected to account for 80% of all global consumer Internet traffic. Social media certainly fuels this exponential growth with an increasing number of views on Facebook, Twitter, Instagram, and YouTube. Your brand can’t miss out on the opportunity to establish a meaningful conversation with your audience, to show your product’s unique features and build up brand awareness. In this article, we are going to list 10 essential social video stats and give actionable ideas to harness the …

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5 Key Factors that Affect the Engagement of eCommerce Videos

ECommerce videos come in various shapes and sizes, but more often than not consist of demonstrations or how-to guides to generate sales for specific products, or marketing videos to promote an eCommerce website. Regardless of the form, they take, however, if you want your eCommerce videos to have an impact and successfully achieve their goals – you need them to be engaging. Although the engagement of eCommerce videos is a difficult metric to peg down and is influenced by numerous factors, there are five in particular that have a profound effect on it: 1. Video duration Viewers prefer shorter videos …

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Make Your Own Explainer Video – It’s Not That Tough As You Think!

Explainer video rocks – well, at least the good ones do. These quick little snippets are like a frenzy of information, packed into a seemly simple little package. Done right, they can be wonders when it comes to boosting conversion rates, driving audience engagement, and building your brand. But that’s the thing – making a great explainer video, one that’s clean, straightforward, and entertaining enough to break through the constant online noise is anything but simple. That’s not to say it’s impossible, but there’s a lot more to creating explainer videos than simply flicking on your cell phone camera and …

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Planning for Your First Product Video? Check These 7 Beautiful Examples!

We are in the modern era of high-speed internet and online streaming. Watching online videos are now an integral part of our life. We are not only streaming movies or favorite TV shows. We are also watching product reviews, tips, tutorials, how-to videos, news and every other thing that you can possibly imagine. At the current stage, video marketing is becoming the most essential part of online marketing strategies. If you are running a business (online or offline) and wish to promote your product or service to the mass of the people, you have to think about a promotional video. …

Continue Reading…Planning for Your First Product Video? Check These 7 Beautiful Examples!