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3 Ways to Scale Enterprise Content Marketing in 2018

As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a complicated situation as they won’t be working with a blank canvas. As content shifts from desktop screens to smartphones to … Continue Reading…

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See Where Experts are Spending Their B2B Marketing Budget in 2018

According to a survey conducted by Gartner, 2018 could be the year which may provide an environment for the marketing budgets to go up. The study offered exciting facts that most of the levels of marketing budgets are usually planned out beforehand or a year in advance, and the rates in 2017 declined as compared to 2018. Some marketing experts believe in the fact that the fall is the result of marketing’s incapacity to prove its loyalty and contribution by providing how the business activities generate business results matters to the organizations. President and founder of VisionEdge Marketing, Laura Patterson … Continue Reading…

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5 Fruitful B2B eCommerce Trends to Watch in 2018

If someone told you that liquids and gases are not the only shapeshifters in this world, you probably will not believe it. But tell you what; eCommerce is the new shapeshifter in the world. It constantly changes its trends. You might ask why? Well, the whole business world is constantly evolving and eCommerce a kind of business does evolve too. If it maintains stability you should probably know that it is not going well or soon it will dwindle down. In the B2B eCommerce world, it is essential that you keep up with today’s trends if you really want your … Continue Reading…

ECommerce Platforms Guiding the Trail for B2B Marketing

ECommerce Platforms Guiding the Trail for B2B Marketing

Ever since the loudening of the dot-com era, developing the B2B eCommerce stayed on the priority charts of the manufacturers, suppliers, and wholesalers. And frankly, who would like to go to a brick and mortar store, if a tech-gadget connected with the mighty internet can offer an entry to the eCommerce ‘high street’ showcasing the millions of products from thousands of brands, ready for the swift delivery as and when you place the order! However, in view of the research conducted by the industry analyst firm, Forrester that estimates the average revenue generation of 6.7 trillion USD from the B2B … Continue Reading…

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Magento – Can it be Geared for B2B Commerce?

One can’t overstate the fact that Magento eCommerce has brought transformational changes in the way B2C businesses operated. The companies with the B2C model have been able to reach a much larger band of audience owing to the web platform that makes it easier for them to broadcast their services and products to a whole new array of consumers. Now, Magento needs to spread its wings. While everything looks great for the B2C model, Magento needs to branch out to the B2B model to help out the companies that have clients who are much more tech-savvy, and have a relatively … Continue Reading…