Forrester Research Inc., has estimated that the US e-retail sales will observe a compound growth rate of 10% in the next five years. According to the source (Forrester), it will be $370 billion by 2017. This is an encouraging figure for the eCommerce industry.
According to the projection of eMarketer Inc., the mobile devices will play an important role behind this growth. The forecast data shows that the US retail mobile commerce sales will grow up to $39 billion by 2013, which is 56.5% up compared to 2012, and has tripled in 2013 (Source: eMarketer). Both sources (Forrester & eMarketer) have indicated that the US retail mobile eCommerce is definitely on the upswing.
These statistics are certainly very well-known to every eCommerce entity. However, the biggest confusion that arises here is related to the web design. Few think that the mobile websites will deliver better results, and few believe that a responsive web design is the future of eCommerce industry.
2013 is known as the beginning of responsive website design by Mashable. There are approximately 232 different types of screens available for surfing the websites. This indicates that the website with a responsive design can serve all the users using different gadgets to browse the world of internet.
But, there are also various reasons also discovered which proved that the responsive design is not always the right choice when compared with the mobile optimized websites for the eCommerce business solutions.
Here are the reasons listed below:
Unacceptable Web Performance :: Responsive Web Design
Slow Loading Time :: Responsive Web Design
Longer Checkout Process :: Responsive Web Design
Bad for Sales :: Responsive Web Design
A Bit Costlier :: Responsive Web Design
It seems that a responsive web design has several flaws compared to mobile web design. However, it is the new technology and expected to deliver ‘wow’ results in the near future. It is the sole discretion of the business-entities to choose in between responsive or mobile web design.
This article is written by Deepak Gupta. He is a Senior UI / UX Designer at India-designers.net. India Designers is a reputed web design agency specializing in responsive web design, Creative UI / UX Design and more.