Online Marketplace – Comparison of eCommerce Platforms

Online Marketplace is a business place where business is done through internet. All business processes like sell and buy are performed through online marketplaces. The products on online marketplaces can be from multiple vendors, may be stores, brands or persons in the same marketplace platform. All the marketing strategy for attracting customers and money transaction processes are handled by marketplace owner while manufacturing and product shipping is dealt by third party vendor. This way, the manufacturer is able to sell his own products directly and marketplace owner is able to avoid holding stocks. This type of supply chain management is called Drop Shipping.  The marketplaces generate revenue by taking a percentage commission of sales on any product sold on the marketplace platform.

Significance of online marketplaces over traditional marketplaces:

Let’s first talk about offline marketplaces, where we have to run door to door in search of items of different brands. If someone is unable to move or walk, it becomes difficult for him to purchase anything.

If we talk about electronic accessories, offline marketplaces cost more than online marketplaces. You may get stuck in the sweet talks of offline retailers and because of your shy nature, you might purchase the item that you didn’t like or the price is more.

All these problems have been solved by online marketplaces where your choice is kept on high priority. You don’t need to run door to door, you only need internet connection.

The important thing that online marketplaces are concerned about is customer’s freedom. Online marketplaces don’t force customers to buy any item; they can attract them by designs and other offers.

Various options for payment on the online marketplaces create a big difference from traditional marketplaces.

It has been seen since last few years that number of online marketplaces is increasing.  The major reason behind this is that developers are getting high availability of development platforms for developing eCommerce websites.

There are lots of platforms for building eCommerce websites, of which popular ones have been described:


Magento is the most popular eCommerce development platform. It is free and open source software which is used by 30,000 merchants. There are two editions of Magento that are Enterprise Edition and Community Edition. Community Edition is free and meant only for developers while Enterprise Edition is packed with extremely useful features and you need to pay for this.

Visit Magento Website


PrestaShop is another popular eCommerce development platform which is integrated with latest security technology. It can be downloaded, installed and used for free. The application has Content Management System that manages your online business including inventory information, order management, shipping process and customers in real time. PrestaShop’s latest security technology allows you to transfer customer’s payments directly to your commercial bank accounts.

Visit PrestaShop Website


If you are looking for premium eCommerce solution then Shopify is recommended that is easy to use, secure and best out of all. Shopify is easily accessible because it’s hosted online so you don’t need to download and install anything. Shopify has built-in Content Management System that ensures your growth and success.

Visit Shopify Website


VirtueMart is free and open source eCommerce solution which is designed to work in Joomla. It makes customers feel comfortable which not only allows them to buy things but also to create account and to access their order history. VirtueMart supports multiple languages and currencies. VirtueMart has more than 2.5 million downloads.

Visit VirtueMart Website

Zen Cart:

Zen Cart is the perfect eCommerce solution for those who want straightforward platform without any unnecessary activity. It has additional features like newsletter manager, discount coupons and more you’d expect.

Visit Zen Cart Website

Let’s have a look at the market share of these platforms:


This is the comparative study of eCommerce platforms of 2014 where Magento has largest share almost about 34%. Magento Community Edition has share of 33.8% and Enterprise Edition covers 8.7% share out of all. PrestaShop takes second place after Magento CE.

Comparison of eCommerce Platforms based on top Alexa 1M sites:

eCommerce Platforms Feb 2013 April 2014
Magento 9063 12252
PrestaShop 2998 3836
Shopify 826 2115
VirtueMart 3324 2722
Zen Cart 2515 1590
Open Cart 2425 3736
osCommerce 2461 2009

That’s all about increasing online marketplaces where you had a look over significance of online marketplaces, reason behind increasing their numbers and market share.

This article is written by Gaurav Sharma. He is a Digital Marketing Manager at Nine Hertz and an Online Marketing-Tech Blogger. He has expertise in SEO, ASO, PPC and other parts of Online Marketing fields. He is an enthusiast and love to explore new stuffs.

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Published By: Souvik Banerjee

Souvik BanerjeeWeb Developer & SEO Specialist with 15+ years of experience in Open Source Web Development specialized in Joomla & WordPress development. He is also the moderator of this blog "RS Web Solutions".