Top Marketing Resources to Promote Your Business in 2020

Do you think that it is hard to promote a small business online? Do you consider it to be a challenge? In some cases, people do not know how to spread the word about their services and products. However, it is possible to work with several tasks at once. Drive engagement and provide people with pleasant user-experience. Boost sales and make your clients happy. All these things are possible if you can come up with creative digital marketing ideas.

Digital marketing is crucial. It combines many tools and channels. A business that takes advantage of them turns out to be attractive. In such a way you can grow the number of your potential clients. What are the main channels you can work with?

  1. Social media.
  2. Your business website.
  3. Email marketing.
  4. Mobile apps.
  5. Your informative blog.

Finding new customers is a task that you should always take care of, especially if you are only starting your business. Having an incredible online presence is also essential these days. Many business owners are looking for unique ways to grow brand awareness.

Have you only started building your small business? Are you not familiar with the most effective marketing tools?

Today, we want to look through some variants to help you. It is possible to choose only one of them or use them together. They have different costs, which means you can find something for your budget.

Are you ready to find out how a mobile app can make your business better? Do you want to get familiar with a perfect collection of tools for every marketer? In this case, make sure to check out these exciting variants.

1) Understand your audience and design your online-project according to its needs

It might seem that this piece of advice sounds a little bit obvious. Who does not know about the modern website meaning for every business? However, it is always a relevant topic to speak about. Your online-project should help you with several tasks.

  1. Spread the word about your services or items.
  2. Build trust using images, videos, reviews, and other reliable things.
  3. Answer all the popular questions about your business.
  4. Provide all the details people are interested in.

In addition to this, you should identify your target audience. It helps to understand what it expects to get from your online project. It is crucial to present your intentions. All of these elements make sure people will recognize your brand. As a result, you can succeed and increase your popularity.


Now, it is exciting to look through a universal resource for every marketer. ONE Subscription is your chance to get familiar with many themes, plugins, and graphics. They can turn out your firm assistants during the website building process.

What Solutions Do People Get Access to in ONE Membership?

Now, when we have gotten familiar with the general information and price, I should speak about items included in ONE.

  1. WordPress themes (plus Elementor templates & WooCommerce themes).
  2. Plugins (PrestaShop modules & WordPress plugins).
  3. eCommerce (Magento, OpenCart, PrestaShop, Shopify, and WooCommerce).
  4. Graphics (logos, corporate identity, PSD templates, illustrations, certificate templates, After Effects Intros, product mock-ups, social media, icon sets, patterns, fonts & infographics).
  5. Presentation templates (PowerPoint and Keynote).
  6. HTML templates.
  7. Joomla templates.
  8. Stock photos.

It seems to me that the choice of products is great. At this point, I want to focus your attention on two key categories. These are graphics and stock photos. With the help of them, people will be able to create their powerful social networks. They can get all the necessary elements at once. There is no need to search for them all over the Internet and download them one by one. It is one of the biggest benefits that will make everything not only cost-effective but also hassle-free.

Recommended for you: Email Marketing Decorum – 10 Do’s & Don’ts for Campaign Success (Infographic).

2) Take advantage of social media to increase business awareness

Almost everyone has their profiles on many social networks. For this reason, using social media should certainly work for your business. However, you should know how to do this properly.

  1. Select the most suitable platforms. It seems that it is better to use all the possible social networks. Yet, it is right to focus on several main variants. As an example, Facebook is the most excellent platform to promote a small business online. Anyway, to make the right choice, answer these two questions. Who needs your services or products? Where your competitors showcase their products or services? After giving the answers, choose two or three key platforms. It is nice to invest your money and spread the message correctly.
  2. Deliver your content regularly.
  3. Make sure to grow your audience and engage people.


Do you need some extra tools to achieve these goals? In such a way you can turn to various social media templates. They have affordable prices and allow getting:

  • Cover images for Youtube and Facebook.
  • Banners, posts, and stories for Instagram.
  • Solutions for other popular platforms.

Keep in mind that you can choose a template for a specific business. These include beauty, photography, fashion, and many others.

3) Create effective business advertising to get more clients

Maybe, you have already tried making advertising to promote a small business online. One of the most widely-used platforms for doing this is Google AdSense. What to include in your advertisement to engage others?

  1. Your business name and logo.
  2. Your contact information.
  3. A few words about your business.
  4. Some exciting visual elements.

Furthermore, people should be ready to describe it as:

  1. simple.
  2. vibrant.
  3. relevant.
  4. remarkable.
  5. visually-attractive.

Remember to include your unique style using some creative elements. It will maintain interest in your business and make people recognize it in a flash. In other words, make sure your advertisement reflects your brand.


There are many channels to choose from when it comes to placing your advertisement. You can go back to the previous point to call everything to mind. By the way, many people use ready-made tools that contain many graphics. Among them, they find icons, banners, and others. As an example, there is an ultimate digital marketing bundle. Its package provides with:

  • fonts.
  • animated banners.
  • icon sets.
  • landing page templates.
  • Illustrations.
  • social media banners.
  • mockups.
  • newsletter templates.
  • logos.
  • flyers.
  • brochures.

It is also relevant for many holidays (like Easter, Halloween, New Year, and others). All the items are sorted based on the holiday.

4) Think about writing a helpful blog

A blog is one more way to promote a small business online. It allows informing people about the services and products you provide. Moreover, you can share some extra details. You can also communicate with other blogs. Show interest in their posts to increase your popularity. Thanks to a blog, it is possible to show your professionalism. Advertisement does not indicate that people can trust you. Yet, when it comes to valuable and useful content, it becomes easier. You can attract many potential clients using this engaging tool.

Look through the main ways to take advantage of blogging.

  1. Provide users with original content.
  2. Write posts different from others to gain more trust.
  3. Give details about your business to make people less concerned.
  4. Present the latest updates about your items and services.
  5. Give a chance to subscribe to your updates (using newsletters).

Do you have no idea about how to start a blog? It is not a challenge, thanks to high-quality WordPress blogging themes. They allow doing this in a jiffy. You can edit their look without having any coding skills. Their packages also include many options to present several content types.

WordPress-blogging-themes - Marketing Resources to Promote Business

5) Do not forget about mobile marketing

You can orient on another aspect of digital marketing – mobile one. People got used to browsing websites using their smartphones. You should think not only about a perfect look for a desktop version. Mobile devices are crucial too. There are several reasons why you need a mobile app.

  1. Your sales are going to grow. A mobile app is one more channel to promote a small business online. You can quickly increase your profits. In addition to this, it is possible to encourage people to make a purchase. As an example, you can provide them with some special discounts. You are also free to contact all the people who install your app.
  2. It will be easier to build your audience. People do not need to visit your online-project to get all the necessary details. They can open your app and browse everything they want.

You can check out some app templates to promote a small business online. Among them, there are variants for such niches as:

  • fashion.
  • photography.
  • education.
  • sports.
  • design.
  • electronics.
  • gifts.
  • and many others.

mobile-app-templates - Marketing Resources to Promote Business

They have many customization options you can use without any coding skills. Edit all the images, text, and other elements. As a result, you can get the app you have always dreamed of.

You may also like: How to Use Geomarketing to Increase Conversions?


In our opinion, these ideas are suitable for different business types. You can always add some creativity to them to impress others. Just take them as a base and start boosting your services or products. By the way, if you cannot keep silent, share your opinion below. We hope that you will manage to promote a small business online using them. Thanks for reading!

Disclosure: Some of our articles may contain affiliate links; this means each time you make a purchase, we get a small commission. However, the input we produce is reliable; we always handpick and review all information before publishing it on our website. We can ensure you will always get genuine as well as valuable knowledge and resources.
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Published By: Souvik Banerjee

Souvik BanerjeeWeb developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".