The ever growing nature of automotive technology forces the automotive industry to have the dual attitude for their business growth, competitor-focused as well as customer-focused. Currently, having a virtual store or webshop is a rather a fundamental necessity for both of those attitudes. Of course, selection of right tools and technologies plays an excessively critical role for the same.
Challenges
In the automotive environment, comparatively, automobile part suppliers are more likely to get the advantage of eCommerce store due to their diversified B2B and B2C clientele, but at the same time, they have to encounter several challenges as well. Colossal numbers of product verities, gigantic brands, and massive customer base demands their web shop to be robust and refreshing. Twin customer base requires the capability to delight both types of customers for wholesale and retail.
Major suppliers need to use multiple third party tools that actually can assist their valued customer in searching the most suitable spare parts based on several parameters such as the registration number of the vehicle, the make of the vehicle and the model and series number which eventually increases the dependency over the third party.
Cardinal quality of content management for each product is another challenge which really requires prominent scalability in application to handle fast data processing and on-demand modifications instantly.
From aiding in the search for a right product to navigation stages for shopping activity to sharing information about offers and schemes is not so easy to manage as it sounds. And that’s not enough, integration of inventory management and product delivery management including returns along with prolonged communication with the customer as a part of services are equally challenging.
Solutions offering from Magento 2.0
[1] Powerful built-in features
[2] Easy integration of third party tools
It offers a scalable platform to enable advanced search function supporting in search of suitable spare parts based on vehicle registration no. or by selecting a brand, model, and variant details. Certain third party tool such as TecDoc offers rapid access to organized, comprehensive and up-to-date info about vehicles and all other replacement parts encompassing vast geographic areas. The integration of such tools to web shop can certainly increase the possibilities of being assured for buying the right product among the customers and grant them a confident shopping experience which eventually leads to repetitive visits and frequent shopping from the particular web shop.
Recommended reading: Magento 2 - Should You Upgrade? Answered by Opace (Infographic).
[3] Integration with backend data management system
[4] Flexible Content Management System
[5] Enhanced Admin Panel
Final Words
Secured payment gateway integration is also one of the most critical processes. If you have a physical store, it will be a great idea to share its location with the web store. It will increase the credibility of your virtual store and boost the business of your physical store.
Many Automotive IT Solutions providers and consultants believe that optimum usage of Magento 2.0 along with all required third party tools can provide you a strong virtual store to enhance your business growth.
This article is written by Namee Jani. She is a Passionate Digital Marketing Strategist working with Azilen Technologies. She is Certified Google Adwords & Analytics and adores catching new trends and techniques prevalent in online marketing world.