When working to build a website for your business that is professional, makes it clear what your business does and what services/products it offers, and that the site itself is engaging for visitors, one common technique is to add blogs. By posting blogs on your website, you can better the site’s Google rankings. It helps to give your business a sense of authority in the industry. It also just makes it a more appealing website to check out from a visitor’s perspective.
Of course, knowing that blogs and posts will help your website perform better and then actually following through and posting high-quality content on a regular basis are two totally different things. If you’ve been noticing that a lot of sites are going the route of using guest posts, and you’ve wondered yourself if that is something you should look into, the fact is that there are a few benefits in using this technique. So, let’s take a closer look and expose some of those advantages to using guest posts.
Increase the Number of Social Media Shares You Have Been Getting
Social media shares are huge; they can take your small audience and expand it exponentially. Because your content is then being shared with an incredibly diverse audience. Not only that, but the more often your content is shared, the more buzz you start to create. This will then result in even more shares.
The challenge, of course, is creating content that makes a person want to share it in the first place. Guest posts can be much more engaging than a standard post. Especially if you enlist someone who is seen as an expert in the field. There are also certain types of content that are more ‘shareable’ if you will, such as videos, photos, and infographics. Posts that contain these types of media tend to enjoy more shares in general.
As an added benefit, this is also a great way to start growing your social media following.
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Look Like an Authority Yourself
By choosing guests posts that offer a lot of value for your readers, you will also start to create a reputation for your own company as being a leader in that field/industry. This can help you to stand out from the competition and truly carve a niche for your business.
Use the Guest Posts for Link Building
Guest posts are also a great way to start to build your backlinks. Chances are the guest blogger will include at least one link to their own business or site. Also, keyword optimization can be used to get even more results. Keep in mind that if you’re using this form of link building, the anchor text has to be natural and flow with the content. Else Google won’t recognize it. This is something the company ESBO discusses on its site.
“You can elevate the benefits of guest posting and earn more in return by working towards delivering real value to the readers. You want readers to walk away feeling very happy with the information they just absorbed and knowing exactly what to do to make good use of that information.”
– as mentioned by Boris Dzhingarov, the Founder & CEO of ESBO, in his recent article.
Start Getting Feedback from Customers and Visitors
Part of being a successful company is delivering products and services that your customers want and need. This is where feedback can really help you to shape your offerings, pricing, customer service, and even processes. Because guest blogs are so engaging, they can often spark that urge to share feedback. This means you can start digging a little deeper into your customers’ habits.
Stand Out from the Competition
Finally, we have the fact that guest posts are a great way to help your website stand out from the competition and look unique. Rather than the same old standard template and content that everyone else has, you’re going to give visitors a reason to come to your site. They know they are in for something different.
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Guest Posts Can Lead the Way to Success
When all is said and done, regular guest posts can be a great way to expand your audience, grow your brand, and establish yourself as an authority within your industry or field.
This article is written by us in association with Boris Dzhingarov. Boris graduated from UNWE with major marketing. He is passionate about blogging. Boris is the founder of Cryptoext.