SEO & Marketing

Generating customer interaction and increasing return on sales has become all the easier through advanced social media services offered on a global scale. However, email marketing remains the old-school quick and effective way to get in touch with and retain customers. Marketers all over the world utilize this medium not just to keep their email marketing lists warm and interact with their audience but also to generate effective leads. Sending out emails to a list of your customers is just …

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There are different ways and types of running an online marketing campaign. The growth in the internet and technology has provided a lot of different avenues for marketers to market their products online. Starting with a simple advertisement with a pop up to banner ads, today we are in the world of a more advanced form of advertising. These advanced forms come in various shapes and types like banner ads, video ads, search engine marketing and native advertising. The basic …

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When it comes to your press release, blog post, web page, or anything else you plan to publish online, it is essential that you have focused SEO efforts. However, there are certain SEO elements that are essential, while others are not as important. Knowing what you should focus on is essential, and some tips to help you with your SEO are highlighted here. Remember, in some cases, hiring a professional SEO company may also be quite beneficial in your marketing …

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Like most forms of marketing have changed over the last decade, so to as the way in which we work with public relations. In a digital age everything that we do from a marketing perspective has to evolve and adapt into this new arena. For those professionals in the industry the time has now come to also adapt to new changes and one of those happens to be integrating inbound marketing tactics into their PR strategies. 1. Use Your PR …

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Automation on Social media is necessary to help increase the reach of your content with less effort. The automation tools have aided in utilizing resources adequately by saving time and catering to a varied time-zone based audience as well. However, with the ease of use, there also comes a boring timeline which misses the ultimate purpose of social networking, i.e., Engagement. Make sure that automation doesn’t become the reason people distance from your social presence. Keeping the Human touch in …

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Relocating an office can be a daunting task, as well as one that harms a business. However, there are quite a few ways to make this transition easier. First, businesses should be sure to update their website. Normally, there are several places on a website where the location is listed, and all of these need to be updated with the new address. There may be a separate page dedicated to the location, such as a “contact us” or “about us” …

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Link building expert Eric Ward explains why manual link building will stand the test of time, although there are many claims it will soon become obsolete. In spite of some popular opinions, SEO through link building will never get old. In such spheres as plumbing, locksmith, law and real estate services, the competition is very high. So in case that you start a small business, such as plumbing or a locksmith company, it will take time until your name gets …

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Google Says ‘Near Me’ Searches Have doubled This Year. Google is stating that the search queries ‘nearby’ or ‘near me’ has doubled within the past year. Therefore, businesses that have already designed and implemented an effective mobile site can take advantage of this great traffic and excellent sales opportunities. It is also important to note that the ‘near me’ search query is broken down into more than one category. One of which includes a section that reports traffic that comes …

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Creating an online marketing campaign is not a tough job when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Since the major significance of marketing is to increase profit, ROI plays …

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Google had, time and again, emphasized its priority – user experience (UX). If you fail at providing your users the experience they deserve, you will fail at any other aspects of digital marketing including generating organic traffic. While traffic and ranking are the ultimate goals, know that search engine optimization (SEO) itself impacts UX. UX is thus considered as a core driver that impacts optimization and traffic. We can broadly categorize these ways into two namely design and content. Here …

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