SEO & Marketing

Companies can sell their products and services across the web courtesy of digital marketing. This tremendous technological tool presents a world of possibilities which were unheard of during the analog era. While social media tools help to improve professional networking and product promotions, they also present possible risks such as damaging of professional image and conveying poor quality information. Nevertheless, there are ways in which organizations can prevent these potential risks. For this matter, the internet should be used appropriately. …

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If your small business hasn’t subscribed to content marketing tactics yet, now is a good time. But where do you start? There are literally hundreds of tools to choose from, and every one claims that it’s the best for your small business. It’s worthwhile to take a closer look at each and decide whether its assertions about top utility for small firms are valid. Here are some of the best small-business content curation and marketing tools as recommended by the pros. …

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Instagram is now one of the most popular and largest social media websites in the globe. With over 700 million users, you can use this platform to drive new clients to your business or meet new people using your personal profile. However, to succeed on this platform, you require engagement, marketing, and some psychology. You have to know what to post and when to post it to attract a following and likes. Here are a few strategies that will help …

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There is a word everywhere, ‘content and content marketing’. You are in online business, you must have come across many words, and importantly this buzzword ‘Content Marketing’. Regardless of it, you are quite recently starting with content marketing, or you have been using it for a long time, your content marketing strategy needs to be better than years back for 2017. There are some reasons, better to say many reasons behind it, because – a survey can tell you many …

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Have you just entered the SEO world and wondering how to survive in this cut-throat competition? This article would guide you through a right way. As an entrepreneur of a small business or a website, it’s apparent that you might wish to get searched on the first page of search results. However, local and small businesses find themselves in the disadvantageous position as compared to big brands. Because they have already established themselves in the market with their huge budget …

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If you have a blog, or any site for that matter, and want to have high SERPs, then you must have a high domain authority (DA). While SEO is great and keywords are a part of your DA, if your overall score for the domain authority is low, you will not be seen by the search engines. So, how do you go about increasing your presence? Here are 5 ways to increase domain authority of your website effectively in order …

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Link building can be a cumbersome process. It’s expensive and very time-consuming. But your link portfolio is always under review by the search engines that bring you your bread and butter. So, it’s important to stay on top of the task! There are, however, smart ways to link build and smarter ways. Let’s look at some of the techniques you can use to make sure that your link building efforts are getting you results. 1. Get More with Fewer This …

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Although there are so many online marketing channels out there that are innovating and really ideal for various niches, we simply cannot deny the fact that search engine traffic stands out as being the most valuable. While so many things need to be done for good SEO work, keep in mind that click through rate is something that most people forget about. It is important since you want people to click on the results, not just see them and ignore …

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When most people think of search engine optimization (SEO), they tend to associate it with optimizing text-based content using keywords. However, websites nowadays no longer rely solely on text, and odds are yours uses its fair share of images too. As such, it is important that you optimize your image SEO as well if you want to rank well on search engines. Although you may be used to dealing with SEO in general, image SEO is a slightly different beast. …

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