SEO & Marketing


10 Best Google Ads Tips to Go from Good to Great in 2023

Are you planning to leverage Google ads for your business growth? Knowing the benefits of SEO and PPC, this would be a smart move. If you are wondering why Google ads are so popular, here are some stats to consider. At the end of 2022, with 8.13 billion unique monthly visitors, Google remains to be the most visited domain in the world. Not just that, it also enjoys more than 92% of the search engine market share. Image via Statcounter. …

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How to Use Web Design and Content Optimization for User Engagement?

The ever-increasing number of internet users offers boundless possibilities for your company to achieve fame and fortune. With each passing day, this unmatched virtual space continues gaining the attention of multitudes of ingenious content generators, brands, and more who plan on showcasing their products and services to audiences worldwide. Thus, budding entrepreneurs like yourself stand an excellent chance of realizing their dreams by becoming part of the vibrant online community. So, how can you leave a long-lasting impression? With the …

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Best AI Marketing Tools 2023: Know How to Automate with AI

Tools based on artificial intelligence (AI) are revolutionizing almost every industry, including marketing. For the purpose of promoting their brands and firms, many businesses of all kinds are turning to AI marketing solutions. Whether you’re an individual or a company, they ought to be included in every business plan. They could advance the effectiveness of your marketing plan. AI marketing tools are programs or platforms that support the development of automated decisions based on gathered and analyzed data. Predicting customer …

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Which Digital Marketing Methods Work Best Together and Why? Is It Better to Have Multiple Strategies in Play at Once?

There are many different digital marketing strategies that modern businesses can leverage today to bolster their brand awareness and make more sales through their website. But the question isn’t: “Which digital marketing methods should I focus on?” Instead, we should be asking: “Which works best together and how can we benefit from having multiple strategies in play at once?” In this article, we’re going to highlight the various strategies you can adopt and how they work when executed in sync …

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Different Types of Website Traffic: Direct, Organic, Paid, Social, and Referral

Navigating the digital landscape can be an exciting journey, especially when it comes to understanding website traffic. This vital metric, representing the number of people visiting a webpage, serves as the pulse of any online platform or business. And just like a bustling city, website traffic isn’t one-size-fits-all; it’s a diverse ecosystem of various types. Our focus in this article? To shed light on these different website traffic types: direct, organic, paid, social, and referral. We’re going to dive deep …

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Artificial Intelligence in PR and Marketing: The Future Trends that Can Improve the Efficiency of Your Public Relations Campaigns

Predictive analytics, Machine learning, and various Big Data technologies allow businesses to make data-driven decisions, improve their promotional campaigns, and also provide more personalized services to their clients and customers. Having been delighted with both their process improvement and also superior results, businesses have increasingly invested in the use of Artificial Intelligence. In fact, 91.5% of large companies have reported ongoing investments in AI. So how can AI improve your PR and Marketing campaigns in the near future? These days …

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How to Find and Fix Orphan Pages to Improve SEO?

In the world of SEO, orphan pages are a big problem. These pages can negatively impact your website’s search engine rankings, as they are essentially isolated pages with no links or connections to other pages on your site. This makes it difficult for search engines to crawl and index them, and they often end up being ignored altogether. In this guide, we’ll explore what orphan pages are, why they’re bad for SEO, and how to find and fix them to …

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How to Set Up Social Media Profiles for an eCommerce Startup?

In today’s world, accessing services or buying things has undergone a massive transformation. The credit for this revolution goes to the internet, as it has made it all possible. With people having access to the internet from almost every corner of the world, eCommerce has witnessed a tremendous global expansion. Buying, selling, or even conducting business operations have become easier, faster, and more efficient thanks to eCommerce – a true game-changer in the modern era! Looking towards the future of …

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Link Building vs Content Creation: Which is More Important for SEO?

Seeking that perfect game plan to propel your website’s rankings on search engine result pages? Look no further! The key lies in weaving together two essential threads: link building and content creation. While link building crafts a sturdy foundation to bolster your site’s authority and visibility, high-quality content captivates users and elevates your brand as an industry leader. Armed with these powerful tools, your website is poised for search engine success. Discover the perfect equilibrium between link building and content …

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9 Proven Ways to Boost Your Website Speed for Better Ranking

In today’s fast-paced world, we want information in the blink of an eye. Patience is a rapidly diminishing virtue, and as such, people expect websites to load incredibly quickly. If your business’ website is slow, it can negatively affect user experience in a significant way. Inferior website speed can also tank your search engine rankings and, ultimately, your bottom line. First impressions matter and we all make snap judgments, whether we like to admit it or not. Did you know …

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