SEO & Marketing


9 Proven Ways to Boost Your Website Speed for Better Ranking

In today’s fast-paced world, we want information in the blink of an eye. Patience is a rapidly diminishing virtue, and as such, people expect websites to load incredibly quickly. If your business’ website is slow, it can negatively affect user experience in a significant way. Inferior website speed can also tank your search engine rankings and, ultimately, your bottom line. First impressions matter and we all make snap judgments, whether we like to admit it or not. Did you know …

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Which Kind of Newsletter is Really Helpful for Your Business?

Reach your targeted audience and provide genuine value with email marketing! When it comes to nurturing leads, 31% of B2B marketers agree that newsletter campaigns are the way forward; offering an ideal opportunity for a business to promote its product offerings through creative content. Sign up today and experience firsthand how newsletters can take you closer to achieving desired results. Email marketing is an essential tool to stay in your customer’s inboxes and engage with them. But when it comes …

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What are Some Successful Account-based Marketing Strategies (ABM) to Follow? (Infographic)

Account-based marketing (ABM) is a hyper-targeted, hyper-personalized B2B marketing strategy. Businesses using ABM concentrate their marketing and sales resources on engaging and creating tailored buying experiences for a set of best-fit, highest-opportunity accounts. According to statistics, 86% of marketers say ABM improves win rates and 80% say it improves customer lifetime values. Sales and marketing alignment or “smarketing” is one of the keys to the success of ABM. The sales and marketing departments play the critical role of mutually identifying …

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Rich Media in Email Marketing: How to Ace the Visual Game? (Infographic)

Visuals play a vital role in creating engaging emails. They help in making your communications more impactful and drive the users to take action. Rich media in email marketing evoke emotion and impart a memorable experience to the readers. By definition, rich media is a broad range of interactive digital media that shows dynamic motion. It uses advanced sensory features, namely audio, video, and animation. It includes static images, GIFs, cinemagraphs, videos, and audio. As email clients are getting more …

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5 Tips for Successful Healthcare Content Marketing

Businesses that use content marketing see six times more conversions than those that don’t. So, it’s not surprising that 95% of healthcare organizations use or plan to use content marketing to reach their target consumers. To make your healthcare brand stand out from the competition, you should find ways to connect with your patients, peers, consumers, and other healthcare organizations. Effective healthcare content marketers leverage valuable and relevant multimedia content and share them easily across online platforms. This article explains …

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5 Easy Steps to Create Long-form Content

The purpose of writing any long-form content is not just to get the reader acquainted with a topic but also to delve into deeper details and extract useful information in some conclusive form about the subject at hand. Consider someone searching for information online and coming across a catchy yet informative title related to their query. As soon as they open the blog, they find only a brief introduction to the topic or just listicles! How would you feel if …

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How to Use Instagram to Grow Your Business?

Today, social media has become an integral part of the modern world. People not only use it to socialize but also to find businesses and other opportunities. For that reason, to grow rapidly, most business owners promote their products or services on various social media channels like Instagram. Instagram is one of the most popular social media platforms, with more than two billion monthly active users. Therefore, it’s the best opportunity to get your brand in front of a huge …

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A Comprehensive Guide to Identifying Customer Needs

Customers are the lifeblood of a business. Keeping them happy and satisfied is the number one business priority. While business tactics keep evolving with time, customer experience consistently serves as the pillar of strong businesses. Think of the world’s most successful brands and you’ll notice a common thread: They know the pulse of their customer, meet their needs, and earn their loyalty in return. In short, identifying customer needs and aligning your business approach to them is the secret to …

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12 Tips for Creating a Corporate Video that Amazes Customers

Videos are quickly becoming the most used medium to attract customers. This popularity has given rise to varying types of videos —explainers, testimonials, infographics, and many more. Out of all these, one video type has recently become more popular. This video type is — corporate videos. Typically, animated corporate videos were used for onboarding and explaining a brand’s values to employees and partners. But recently, brands have started using corporate videos to create brand awareness and engage customers. This blog …

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5 Content Optimization Tools for Improving Your Blog Posts

After writing a blog post and before publishing it, there are a number of different steps that writers have to take in order to optimize it. Making it readable, removing plagiarism from it, and adding the right number of graphics, etc., are some of the common measures that bloggers take as a part of their post-writing and pre-publishing routine. Nowadays, the era has advanced to help with the marketing field. The equal is going for content material marketing, which usually is …

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