SEO & Marketing

Remarketing in the travel and tourism industries entirely focuses on reconnecting with past customers or customers who have shown interest once. Remarketing is an effective strategy that helps build connections and capture missed opportunities. While some people plan an impromptu trip, others prefer going on a pre-planned trip. Furthermore, most websites are unable to capture or convert leads in one go. Even if it is an offline approach, there is a lot of to and from involved. The customer executive …

Continue reading »

Over the last decade, the healthcare industry has been experiencing a paradigm shift. The days of one-provider-fits-all are slowly ending and are gradually being replaced by a consumer-driven industry. True enough, patients are increasingly becoming aware of their roles as healthcare consumers and are more empowered to participate in health-related decisions. The post-pandemic era has accelerated this “completion” of healthcare. Thanks to various digital solutions, patients are now more informed and can access a wealth of information at their fingertips. …

Continue reading »

SEO or Search Engine Optimization is the main way businesses increase online reach. It is often assumed that setups like law firms do not require such means to increase their clientele. But that is completely false. The internet slowly became the main source of information over the past few decades. This forced companies, even law firms, to establish fully working websites for their clients. For better access to new clients and smooth engagement with pre-existing clients, these law firms have …

Continue reading »

Having a good online presence is crucial for any small business. That’s how you get to earn your niche in your field. Check out this article to know the best affordable Rank Tracking tools to ease the task of promoting business growth organically for free. Budding businesses may be on a small scale now, but it’s always meant to grow and expand. And, along with this comes the need to stay ahead of the competition. As a small business, it’s …

Continue reading »

Are you planning to leverage Google ads for your business growth? Knowing the benefits of SEO and PPC? This would be a smart move. If you are wondering why Google ads are so popular, here are some stats to consider. At the end of 2023, with 9.01 billion unique monthly visitors, Google remains to be the most visited domain in the world. Not just that, it also enjoys more than 92% of the search engine market share. Image via Statcounter. …

Continue reading »

Article Note: This article “Best AI Marketing Tools : Know How to Automate with AI” was first published on May 22, 2023. We last updated this article with fresh information on November 24, 2023. Tools based on artificial intelligence (AI) are revolutionizing almost every industry, including marketing. For the purpose of promoting their brands and firms, many businesses of all kinds are turning to AI marketing solutions. Whether you’re an individual or a company, they ought to be included in …

Continue reading »

There are many different digital marketing strategies that modern businesses can leverage today to bolster their brand awareness and make more sales through their website. But the question isn’t: “Which digital marketing methods should I focus on?” Instead, we should be asking: “Which works best together and how can we benefit from having multiple strategies in play at once?” In this article, we’re going to highlight the various strategies you can adopt and how they work when executed in sync …

Continue reading »