Can Your CRM Save Your Business?
In a gist, Customer relationship management (CRM) may be defined as a set of practices, strategies, and technologies that organizations across the world use to manage and analyze business to customer or business to business synergy in terms of data and communication throughout the customer lifecycle. This is done with the larger objective of improving business relationships, assisting in customer retention and driving revenue. It is no surprise then that CRM systems are devised to cull information on customers across …