eCommerce

No doubt, any online store aims to thrive in a highly competitive business environment. As a rule, the aims of a website are not restricted to engaging visitors and ensuring their retention. The most important thing is to convert your visitors to buyers. And such directing them to action can and should be done through very subtle things like color output and typography at your site. In other words, don’t underestimate colors when it comes to eCommerce. No doubt, a …

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As a website owner, you wake up agitated in the morning, grab a cup of tea, and the first thought to hit you is, ‘how can I increase my online sales?’ After a few more sips, your next thought is, ‘how can I get prospects to stay in the funnel?’ Sounds familiar, doesn’t it? The truth is that today’s online consumers are tech-savvier than ever. Combine that with the fact that there are more online stores today than ever before, …

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The e-commerce balloon is getting bigger with each passing day as you know people are looking forward to having their say in getting the style to their closet through e-commerce platforms only. The e-commerce flow started with few big brands jumping in, but the air has affected others due to higher revenues and star branding features. Let’s talk about some of the tips that can help you in running your new e-commerce store: 1) The user should always be your …

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Today, good marketing is all about personalization. By lending a sense of individuality to what was once mass marketing, companies using customization and design tools can cater to customers who want to feel seen and heard by the brands they frequent. Because of this, online design tools are quickly becoming the go-to for brands who want to promote brand recall and increase customer loyalty. What are Online Design Tools? Online design tools vary in function and form. Some online design tools …

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This is an era of online shopping. With new mechanisms and technology, physical shopping is getting replaced by online shopping at a rapid rate. The fact that online shopping allows the customers to get access to different products from the comfort of their homes has made this concept so popular. Besides, with timely delivery and attractive discounts, online shopping has become the need of the hour. And as a result, the idea of eCommerce has come a long way in …

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Online shopping is replacing physical shopping at an accelerated rate. It is a darling of the younger generation with 67% of American online shoppers being in the 20 -30 years age bracket.  An online store ought to embrace innovation and come up with new strategies of doing business. If you have an online store and are wondering what to do to be competitive in the year 2017, then relax. We share with you ten ways in which you can accelerate …

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Back in the late 1990s, nobody would have guessed that someday we’d all be using a smartphone to shop online. Nor would they have imagined that stores like Amazon – which began out of a garage as a modest online book reseller – would evolve into the juggernaut that it is today, a company that’s now worth more than Walmart. Indeed, eCommerce’s evolution has changed everything about retail. While studies show that eCommerce only accounts for about 10% of all …

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Running an eCommerce store is challenging! Technology trends and indicators like the type of devices used to shop, the preferred mode of payment, customer service, etc. evolve every quarter. Entrepreneurs need to be proactive in adopting and implementing industry best practices that deliver value to customers. Pedro Pandolpho, owner of online health food business Pronto Light shares that, when they started their online store eight years ago, their first website had drag and drop feature that enabled users to pick …

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