eCommerce

Back in the late 1990s, nobody would have guessed that someday we’d all be using a smartphone to shop online. Nor would they have imagined that stores like Amazon – which began out of a garage as a modest online book reseller – would evolve into the juggernaut that it is today, a company that’s now worth more than Walmart. Indeed, eCommerce’s evolution has changed everything about retail. While studies show that eCommerce only accounts for about 10% of all …

Continue reading »

Running an eCommerce store is challenging! Technology trends and indicators like the type of devices used to shop, the preferred mode of payment, customer service, etc. evolve every quarter. Entrepreneurs need to be proactive in adopting and implementing industry best practices that deliver value to customers. Pedro Pandolpho, owner of online health food business Pronto Light shares that, when they started their online store eight years ago, their first website had drag and drop feature that enabled users to pick …

Continue reading »

Comparison shopping is huge. It’s always been popular, but the ease of navigating the internet has made it more effortless than ever. In fact, you’ve probably comparison shopped for something within the last week. But from a sales and marketing perspective, how can businesses get better at winning over comparison shoppers directly from their websites? Five Ways to Influence Comparison Shoppers Comparison shoppers are notoriously hard to convert. Not only are they super price sensitive, but they also exhibit minimal …

Continue reading »

The introduction of multipurpose themes made a real revolution in the template market. In no time they reached incredible popularity and continued holding leading position. And this is hardly surprising. They are easy, intuitive and extremely flexible. You buy it once, and you can rebuild it up to your own needs and tastes. TemplateMonster continues its successful line of multipurpose templates. Lately, WordPress, Joomla, HTML5 multipurpose themes have seen the world. Now it is time for eCommerce projects. Meet StoreFlex …

Continue reading »

On the recent Black Friday, another nail in the brick-and-mortar shopping coffin was hammered in. Statistics show 17.7% increase in online sales compared to 2015, and a decrease in foot traffic from 101 million to 99.1 million, we can expect to see this trend continues in upcoming years. What do brick-and-mortar retailers supposed to do with the above stats is a topic to a different post, but one this is abundantly clear – online retailers need to up their game …

Continue reading »

Creating and launching an online Shopify store has never been easier; there are a number of aspects that you need to consider for that. One of the most crucial aspects is choosing the Shopify theme for the store.  It not only affects the look and functionality of the website but also impacts the customers’ perception of it and affects the performance. So, special attention should be given while choosing a Shopify theme. A surprising fact is that customers will take …

Continue reading »

The contemporary world has never seen the likes of Amazon. Perhaps the closest historical parallel you’ll find is the British East India Company; that trading combine chartered in 1600 that grew into a global colossus that controlled vast swaths of the earth’s surface and governed entire nations with its own laws and courts. Standing up to Amazon today can be roughly akin to a small spice trader trying to carve out their own niche during the days when the East …

Continue reading »

Gone are the days when smartphones were considered a luxury and with that, so are the traditional means of shopping. A staggering statistic showing the increase in retail sales, in the USA can sum it all up. In the first quarter of the year 2016 itself, retail sales via smartphones grew by 101%. That’s a pretty emphatic statement. This fact showcases just how consumers are managing their busy life schedules and optimally adjusting to the new developments in technology. Rather …

Continue reading »