Business

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Insider’s Guide to Nonpublic Company PPC Audits

Auditing in the business world is essential for financial transparency and integrity. Therefore, for certain private (nonpublic) companies, auditing can take a lot of work. But do not worry; an insider’s guide is here to help private organizations like yours understand the auditing system. What is a PPC Audit? PPC audits could be termed an SOP to analyze your advertising strategy with the effect, expenditure, profit, ad groups, and individual ads. Make sure you regularly audit your PPC accounts to …

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4 Best Practices to Prevent Employee Time Theft

Time theft cuts across more than just physical misapplication as it remains a silent participant in the incompetence of workplaces. Time theft involves a situation in which employees are not working and getting paid ultimately pretending that they are doing their job. It is a quiet killer to identify. Employees can divert from their work duties or even clock hours they have not covered resulting in wasted resources, and thus reduced production. It can be difficult to detect and tackle …

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Analysis of the Cost and Benefit: Are Closed Captioning Services Worth It?

In the advanced age, where content utilization knows no bounds, the availability of data could be a vital concern. Closed captioning services have developed as a pivotal instrument. Captions ensure that the content is comprehensive and accessible to a large audience covering general people and people suffering from impairments. Today, we dig into the question of whether closed captioning solutions are worth it or not. We’ll try to have a quick look at the different aspects of these services. Let’s …

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Connecting the Dots: What are the Best Ways to Nurture a Positive Workplace Culture?

Regardless of the nature of work in which we may be engaged, there is one thing that remains evident – a positive workplace culture forms the most productive and healthy working environment. Put simply, virtually all people in this world have been side-tracked or bullied to certain extents which essentially drove us empirically towards locating a different employer that encourages such a commendable culture. What is fascinating here – as a rule we mostly have to work on it ourselves …

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How to Leverage Local SEO in Your Digital Marketing Strategy?

Big names have always eaten away the small businesses by dominating the online world. They are highly unlikely to compete effectively and hence attract more customers. Fortunately, the implementation of local SEO has improved sales and generated more customers for many small businesses. This is achievable because of the availability of local SEO which has made it possible for these types of small-scale businesses to compete favorably with other large-scale businesses dominating in specific regions. An increasing number of people …

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Elevating Customer Interaction: Strategies for Enhanced Engagement

Gray just got a cookie from his favorite store and as he paid at the counter, he noticed that the packaging had changed, and he wasn’t sure it was the same old one. Who would he talk to? The counter was buzzing with people paying and receiving their goods, there was no staff to ask or speak to about his concerns. He walked out shrugging. He probably would never return. A lot of times, customers leave your brand without having …

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Exploring AI in Email Copywriting (Infographic)

AI has revolutionized the way we look at content. But when we narrow down to content in emails, we realize that businesses have yet to tap into the advantages of reaching out to their subscribers on a personal level. Now, half of the world’s population uses emails every day, making them a medium to start direct and one-on-one communication. Email content, thus, is of utmost importance. Now, when it comes to email copywriting, AI tools can prove beneficial in many …

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5 Ways Good Web Design Can Elevate Your Brand

The objective of any company is very simple, and that is to maximize its earnings. Yet, if there comes a time you open your business in a market which has numerous firms like yours, the competition involved is fierce and you must ensure that people buy from you. One way you can do that is to spend a good deal on the design of your website, as will be presented below, and thus position yourself in front of all as …

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14 Tips to Improve Your Business Writing (With Examples)

Business writing is used by professionals to convey the key pieces of information. Business writing communication helps businesses to make contact with people in a professional as well as effective way. Business writing is a broad term that comprises many kinds; Improving your business writing skills can help you reach and convey any message to professionals, in an efficient and clear way. To help you improve your writing for business we’ve covered 14 powerful tips in the following section of …

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eCommerce Security Best Practices: How to Protect Your Online Store?

The popularity of online shopping is exploding, but the boom brings its share of security threats to your eCommerce business. Were you aware that a cyber attack takes place after every 39 seconds? This article explains the different types of security threats and how they can impact your online shop. Prepare to make your eCommerce site impervious to hackers by learning our best practices of cybersecurity! Potential eCommerce Security Threats For instance, an eCommerce business is exposed to diverse security …

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