6 Key Metrics to Measure the Effectiveness of Online Events (Infographic)

Since the COVID-19 crisis, there has been a sharp increase in the number of online events. But just like offline events, it’s not enough to just host these events. You also need to put in the hard work to promote your virtual event and create buzz around it. While you are at it, it’s also important to keep an eye on key metrics to assess whether or not your marketing efforts are paying off. If you’re lagging behind, you can …

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How You Can Create A Business Website with Shopify?

Shopify is, no doubt, one of the most popular, if not the most popular, eCommerce store solutions out there. It’s not without a reason—Shopify actually lets you build an online business website all by yourself. The stores that this eCommerce platform produces isn’t just any online store; they’re actually quality ones. You’ll enjoy a website that works and looks like a professional would have built it. In this post, you’ll learn how to create an eCommerce business website with Shopify. …

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How to Maintain an Organized Project Management Strategy?

Project management is a multi-step process critical in planning and organizing company resources to complete a specific task. For some, it’s on a per-project basis. While for other businesses, project management is already ingrained in the operational culture. In the past, we only hear about project management when dealing with IT, engineering, or construction projects. But since the concept is now applicable to any industry, the principles are roughly the same – that is defining objectives, identifying components, task assignment, …

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How to Sell your eCommerce Business Profitably?

So, you’re a proud owner of an online eCommerce business that is growing in revenue, and now you want to sell it. You have probably invested countless hours of hard work and capital in building a profitable website, and now your goal is to get the most out of your investment. The overall process of sale could go smoothly. But before the sale, your website should be fully prepared. Below we will look at how to sell your eCommerce business …

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How to Choose the Right Accounting Software for SMBs?

Gone are the days when accounting and financial tasks were limited to paper-based general ledger entries. Every accounting professional and business owner these days is focusing on getting more clients, expanding their business, reducing menial data entry tasks, reducing errors, and gaining deeper insights into their data. The best way to do all this in the digital age is by using accounting software. An accounting software solution helps increase the business efficiency and productivity of your team by generating sales forecasts …

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How More Companies are Venturing in Digital Transformation in the Wake of the Health Crisis?

The current coronavirus pandemic has definitely reshaped how society conducts business. Every industry, from retail to the education sector, now sees the importance of digital platforms in reaching their target audience. As a business owner, it’s now become necessary for you to meet consumers online. This is particularly true in today’s health crisis. Because people are encouraged to stay indoors to limit the movement of the virus. You have to accelerate the digital transformation of your business. To give you …

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6 Common Myths About Starting A Shopify eCommerce Store

We live in an era of digitalization and people have slowly got used to technology so much. People are enjoying the digital era to the fullest. Let me tell you that during the digital era, one of the businesses that has boomed so much is E-commerce. Yes, you heard that right! In this digital era, people are no more thrilled by the idea of retail shopping. Why waste your time roaming outside, when you can shop sitting at home in …

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Top 7 Attributes to Keep in Mind while Planning and Analyzing the Brand Building Strategy

Brand building means creating awareness and development of the business. Brand building doesn’t mean for the awareness or communication with the consumers instead it also terms for identity and worth of the company. Collaboration and associate platforms have provided opportunities for businesses to build brand awareness. If you are introducing a new business, you should know that it requires time and resources. However, you will know more about brand building and its strategies in this article. What is brand building? …

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7 Reasons to Why Do You Really Need A Website for Small Business

Are you that business owner who is doubting about having a website for a business with thoughts like — “I have enough customers”, “I am satisfied with my local & offline presence”, “Why to pay…when I can get the website for free”. Long story short, yes you do need a website no matter what size, intensity, or product/service-based business you own. You do need a website, but a really good one! With professional design & UX, rich attributes that could …

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Lead Generation for Small Business Owners During Coronavirus Outbreak

As of now, significant changes are occurring in the world, one of which is the Coronavirus pandemic. It’s no secret that it will leave some long-term impacts on the global economy and businesses. During this time of uncertainty, it’s a struggle to stay calm and focused. However, we must remember that we will come out of this test, stronger and wiser than ever. It’s crucial to remain vigilant and driven so that businesses cannot just survive but thrive in non-favorable …

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